12 Iconic Victoria's Secret Models Who Defined The Brand's New Era In 2024

The Victoria's Secret Fashion Show made its monumental return in 2024, ending a six-year hiatus and officially ushering in a new, more inclusive era for the global lingerie giant. This highly anticipated comeback, which took place in New York City, was less about the diamond-encrusted Fantasy Bras of the past and more about a strategic rebrand focused on diversity, body positivity, and generational change. The runway featured a historic blend of legendary supermodels—the original 'Angels'—alongside a new wave of diverse and influential talent, signaling the brand's commitment to redefine what 'sexy' means for the modern consumer as of December 2025.

The 2024 runway was a pivotal moment, showcasing the brand's pivot from the controversial, exclusive "Angel" image to a more representative group of women known as the VS Collective. This article provides an in-depth look at the most prominent models who walked in the comeback show, detailing their profiles and highlighting how they are shaping the future of the iconic fashion house.

The New Guard and Returning Legends: Profiles of Victoria's Secret Models 2024

The 2024 show featured a star-studded lineup of over 40 models, but a select few stood out for their historical significance or their representation of the brand's new, inclusive direction. This list provides a detailed profile of the most talked-about models from the comeback runway.

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• Gigi Hadid:
  • Date of Birth: April 23, 1995
  • Nationality: American (of Dutch and Palestinian descent)
  • Career Highlight: Gigi Hadid opened the 2024 show, making an unforgettable appearance and cementing her status as a leading figure in the new generation of supermodels. She first walked for Victoria's Secret in 2015.
• Anok Yai:
  • Date of Birth: December 20, 1997
  • Nationality: Sudanese-American (Born in Egypt)
  • Career Highlight: Anok Yai is one of the most sought-after models of her generation, known for her powerful presence and for being the first Black model since Naomi Campbell to open a Prada show. Her inclusion highlights the brand's focus on diverse beauty standards.
• Paloma Elsesser:
  • Date of Birth: April 12, 1992
  • Nationality: American (of African-American and Chilean-Swiss descent)
  • Career Highlight: Paloma Elsesser is a groundbreaking plus-size model who won the Fashion Awards for Model of the Year in 2023. Her appearance on the Victoria's Secret runway is a major statement on body inclusivity and a radical departure from the brand's historical model archetype.
• Imaan Hammam:
  • Date of Birth: October 5, 1996
  • Nationality: Dutch (of Egyptian and Moroccan descent)
  • Career Highlight: A prominent figure in high fashion, Imaan Hammam has appeared on the cover of *Vogue* 22 times as of 2024. Her participation brings a strong, diverse, and high-fashion credibility to the show.
• Tyra Banks:
  • Date of Birth: December 4, 1973
  • Nationality: American
  • Career Highlight: A legendary supermodel and original Angel, Tyra Banks closed the 2024 show, nearly 20 years after her last appearance. Her return was a powerful nod to the brand's legacy and a symbolic bridge to its new direction.
• Adriana Lima:
  • Date of Birth: June 12, 1981
  • Nationality: Brazilian
  • Career Highlight: One of the longest-serving and most iconic Angels, Lima's return was a moment of pure nostalgia for long-time fans. Her presence, alongside other veterans like Alessandra Ambrosio, emphasized the "Legacy and Rebirth" theme of the 2024 show.

The End of the 'Angels' and the Rise of the VS Collective

The most significant shift in the Victoria's Secret narrative is the official retirement of the "Angels" in favor of the VS Collective. The Angels, characterized by their towering height, perfect figures, and signature feathered wings, became a controversial symbol of a single, unattainable beauty standard. The brand officially announced the change in 2021, seeking to move past its history of alleged sexism and lack of diversity.

The VS Collective is a group of accomplished women who are advocates, activists, and trailblazers, tasked not just with modeling the brand's clothing but with collaborating on its vision and products. Members of the Collective include soccer star Megan Rapinoe, actress Priyanka Chopra Jonas, and transgender model Valentina Sampaio. The inclusion of models like Paloma Elsesser and Anok Yai on the 2024 runway demonstrates the physical embodiment of the Collective's values: a commitment to diversity, body positivity, and self-love that moves beyond the traditional, narrow definition of the "Victoria's Secret Model."

This rebrand is a high-stakes effort to stay relevant in a modern lingerie market increasingly dominated by inclusive competitors. The brand is actively working to redefine its image from one of male fantasy to one of female empowerment.

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Key Takeaways from the 2024 Victoria's Secret Comeback

The return of the Fashion Show after a six-year break was a clear attempt to recapture the global spectacle and cultural conversation the brand once commanded, but with a drastically different approach. Several key elements highlighted this new direction:

The Inclusion of Iconic Supermodel Kate Moss

In a surprising and historic move, '90s supermodel Kate Moss made her debut on the Victoria's Secret runway in 2024, following her daughter, Lila Moss, who also walked. Moss's participation, alongside other veterans like Candice Swanepoel, Behati Prinsloo, and Ashley Graham, successfully created a cross-generational moment, blending the brand's iconic history with its inclusive future.

The Absence of the Fantasy Bra

A notable omission from the 2024 show was the iconic Fantasy Bra—the magnificent, diamond-encrusted piece of fine jewelry that was the centerpiece of past shows. This decision was strategic, signaling a definitive break from the era of over-the-top spectacle and unattainable luxury. The focus shifted from a single, multi-million dollar garment to the collective beauty and diversity of the models and the general fashion collection.

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The New Definition of 'Sexy' and Future Challenges

The 2024 show demonstrated a clear effort to embrace a new standard of beauty, promoting a message of individuality and self-love. The casting included a wider range of body types, ages, and ethnicities, which is essential for the brand's long-term survival. However, the brand still faces the challenge of convincing consumers—and especially loyal core fans—that its rebrand is authentic and not merely a commercial reaction to cultural shifts. The future success of Victoria's Secret hinges on its ability to truly commit to its new values and for the VS Collective to genuinely collaborate on a new vision for women's empowerment and fashion diversity.

The 2024 Fashion Show was not just a runway event; it was a loud declaration that the Victoria's Secret model is no longer a singular archetype. She is a collective of women—trailblazers, legends, and new faces—who represent the complex, diverse reality of female beauty today, marking a significant evolution in the world of high fashion lingerie.