5 Shocking Ways Michael Jordan's Children Are Building Their Own Billion-Dollar Empires In 2025

Few families face the intense global scrutiny that follows the children of a living legend like Michael Jordan. As of late 2024 and early 2025, Michael Jordan is a father of five and a grandfather of one, and his children are making headlines for their entrepreneurial ventures, high-profile relationships, and even legal troubles, proving that the spotlight of the Jordan name is as bright as ever.

The lives of Jeffrey, Marcus, and Jasmine—the three oldest from his marriage to Juanita Vanoy—are firmly rooted in business and media, while his youngest, the twin daughters Victoria and Ysabel, are kept fiercely private. From a high-end sneaker boutique to a cutting-edge blockchain platform, here is an in-depth look at what each of Michael Jordan’s five children is doing now and the ways they are forging their own path in 2025.

Michael Jordan's Children: A Complete Family Biography

Michael Jordan has five children from two marriages. The three eldest, Jeffrey, Marcus, and Jasmine, are from his first marriage to Juanita Vanoy (married 1989, divorced 2006). His youngest two, the twins Victoria and Ysabel, are from his current marriage to Yvette Prieto (married 2013).

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• Father: Michael Jeffrey Jordan
• First Wife (Mother of 3 eldest): Juanita Vanoy
• Second Wife (Mother of twins): Yvette Prieto
• Grandchildren: 1 (Jasmine Jordan's son)

1. Jeffrey Michael Jordan

• Date of Birth: November 18, 1988
• Age (2025): 36
• Mother: Juanita Vanoy
• Spouse: Radina Aneva (married 2019)
• Education: University of Illinois, University of Central Florida
• Career Focus: Tech Entrepreneurship, Digital Media

2. Marcus James Jordan

• Date of Birth: December 24, 1990
• Age (2025): 34
• Mother: Juanita Vanoy
• Spouse: Single (following 2024 split from Larsa Pippen)
• Education: University of Central Florida
• Career Focus: Retail, Sneaker Culture, CEO of Trophy Room

3. Jasmine Michael Jordan

• Date of Birth: December 7, 1992
• Age (2025): 32
• Mother: Juanita Vanoy
• Partner: Rakeem Christmas
• Children: 1 son (born 2019)
• Education: Syracuse University (Sports Management)
• Career Focus: Jordan Brand Executive, Sports Marketing

4. Victoria Jordan

• Date of Birth: February 9, 2014
• Age (2025): 11
• Mother: Yvette Prieto
• Note: Identical twin to Ysabel. Kept highly private.

5. Ysabel Jordan

• Date of Birth: February 9, 2014
• Age (2025): 11
• Mother: Yvette Prieto
• Note: Identical twin to Victoria. Kept highly private.

The Entrepreneurial Path: Jeffrey Jordan’s Tech Innovation and HEIR Inc.

Jeffrey Jordan, Michael’s eldest son, has strategically veered away from the basketball court and into the world of tech and digital entrepreneurship. While he played college basketball for both the University of Illinois and the University of Central Florida (UCF), Jeffrey found his true calling in the business side of the sports world.

His most significant venture is HEIR Inc., a holding company he co-founded with his father. Launched in 2022, HEIR Inc. is a blockchain-based platform designed to build a consumer-facing community for athletes to connect with fans. The company successfully raised $10 million in seed funding, demonstrating serious investor confidence in the Jordan name's power in the digital space.

Jeffrey’s work at HEIR Inc. focuses on leveraging the next generation of digital technology to create unique fan-athlete engagement, moving beyond traditional endorsements. This venture is a clear example of how the Jordan legacy is expanding into cutting-edge markets like NFTs and the blockchain. Jeffrey is married to Radina Aneva, with the couple celebrating their fifth wedding anniversary in 2024.

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Marcus Jordan's High-Profile Retail Empire and Recent Personal Turmoil

Marcus Jordan remains the most public and controversial of the Jordan children. He is the founder and CEO of Trophy Room, an upscale sneaker and apparel boutique located in Orlando, Florida. The store is famously inspired by the actual trophy room in Michael Jordan's home, offering a curated selection of high-end sneakers, including exclusive Air Jordan releases. Trophy Room has become a major destination in sneaker culture, solidifying Marcus's role as a retail entrepreneur.

However, Marcus's business success has been frequently overshadowed by his personal life, particularly his on-again, off-again relationship with *Real Housewives of Miami* star Larsa Pippen. The relationship, which drew intense media attention due to Larsa being the ex-wife of Michael Jordan's former teammate Scottie Pippen, officially ended in 2024 after a brief reconciliation attempt.

The latest news surrounding Marcus in early 2025 includes reports of an arrest and a public sobriety stint, which have kept him in the headlines. These events highlight the intense pressure and media spotlight that Marcus Jordan navigates while running his successful luxury retail business.

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Jasmine Jordan: The Quiet Power Player at the Jordan Brand

In contrast to her brothers, Jasmine Jordan has chosen to work directly within the family's most iconic business: the Jordan Brand at Nike. Jasmine, who graduated from Syracuse University with a degree in sports management, has quietly carved out a significant and powerful role as a field representative for the company.

Her work involves expanding the brand into new markets and, notably, scouting and signing female athletes. This focus on the women's division is a key strategic growth area for the Jordan Brand, positioning Jasmine at the forefront of the company’s future. She has been instrumental in shaping the brand's identity for a new generation of consumers and athletes.

Jasmine also made Michael Jordan a grandfather for the first time when she welcomed a son with her partner, former professional basketball player Rakeem Christmas, in 2019. She offers a unique perspective on the Jordan legacy, having admitted in interviews that she initially had to Google her father's fame to truly grasp the extent of his celebrity.

The Next Generation: Victoria and Ysabel Jordan's Private Lives

The youngest members of the Jordan family, identical twin daughters Victoria and Ysabel, are Michael Jordan’s children with his wife, former model Yvette Prieto. Born in 2014, the twins are currently around 11 years old in 2025.

Michael and Yvette have made a conscious effort to keep their daughters' lives extremely private, shielding them from the relentless media attention that followed their older half-siblings. They rarely appear in public and details about their education and personal lives are closely guarded. This level of privacy is a notable contrast to the public careers and high-profile relationships of Jeffrey, Marcus, and Jasmine.

As they approach their teenage years, the twins represent the future of the Jordan family, growing up with a level of financial security and privacy that their older siblings did not have during their formative years. Their lives are a testament to Michael Jordan's desire to give his youngest children a more normal upbringing, away from the shadow of the GOAT title.