The $4 Billion Empire: 5 Shocking New Ventures Paris Hilton And Her Family Are Dominating In 2025

Paris Hilton is no longer just the 'It Girl' from the early 2000s; as of December 2025, she has fully transformed into a media mogul, a dedicated mother, and a formidable businesswoman whose empire is valued in the billions. This new era of "The Queen of Y2K" sees her balancing a demanding global schedule with the intimate joys of family life, all while launching some of the most anticipated ventures of the year, including a massive return to reality television and a major beauty line.

The phrase "Paris Hilton and" is now synonymous with a multi-hyphenate lifestyle, encompassing her husband, venture capitalist Carter Reum, their two young children, and a rapidly expanding portfolio under her 11:11 Media company. Her recent moves—from a highly-publicized fashion moment to a major business partnership—confirm that the original influencer is still setting the pace for the entertainment and commerce worlds in 2025.

Paris Whitney Hilton: A Full Biography and Profile

Paris Whitney Hilton, the great-granddaughter of Conrad Hilton, the founder of the Hilton Hotels chain, was born into one of America's most recognizable dynasties. Her journey from socialite to serious entrepreneur has been a decades-long masterclass in personal branding.

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• Full Name: Paris Whitney Hilton
• Date of Birth: February 17, 1981
• Place of Birth: New York City, New York, U.S.
• Parents: Richard "Rick" Hilton (real estate mogul) and Kathy Hilton (former actress)
• Spouse: Carter Reum (married November 11, 2021)
• Children: Phoenix Barron Hilton Reum (Son, born January 2023 via surrogate) and London Hilton Reum (Daughter, born November 2023 via surrogate)
• Primary Occupations: Media Personality, Businesswoman, Socialite, Model, Singer, DJ, Author, Actress
• Business Empire: 11:11 Media, Paris Hilton Fragrances (over $4 billion in sales), Beauty, NFT, and Metaverse ventures.
• Estimated Net Worth (2025): Approximately $300 Million

Hilton initially rose to global fame in the early 2000s with the reality series The Simple Life alongside her childhood friend, Nicole Richie. This platform catapulted her into a diverse career that includes a successful music career ("Stars Are Blind"), multiple books, and a fragrance line that has generated billions in revenue, proving her business acumen far surpasses her early "famous for being famous" moniker.

The 11:11 Beauty Launch: Paris Hilton and Her $4 Billion Business Evolution

In a move that solidifies her transition from fragrance queen to a comprehensive beauty mogul, Paris Hilton is set to launch her new beauty brand, 11:11 Beauty, in spring 2025. This highly anticipated venture is a joint partnership between her company, 11:11 Media, and the marketing powerhouse Guthy-Renker.

The collaboration with Guthy-Renker, known for its successful direct-response marketing and beauty brands, signals a serious, high-stakes entry into the competitive skincare and cosmetics market. The brand name, 11:11 Beauty, aligns with Hilton's personal affinity for the angel number 11:11, which she often cites as a symbol of alignment and manifestation.

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A New Chapter in the Beauty Industry

This launch is strategic, leveraging the massive success of her 25+ fragrance collection, which has reportedly surpassed $4 billion in sales globally. Hilton aims to repeat this success by bringing an "authentic beauty experience" to consumers, focusing on the quality and creativity that reflects her decades of experience in the spotlight.

• Brand Name: 11:11 Beauty
• Launch Date: Spring 2025
• Partner: Guthy-Renker
• Goal: To build on her existing $4 billion fragrance business with a new, comprehensive line of products, starting with skincare.

The move is a clear indication that Paris Hilton is actively diversifying her business portfolio, moving beyond her foundational reality TV and socialite image to establish herself as a dominant force in the global beauty and wellness sector.

Paris Hilton And Her Family: Updates on Carter Reum, Phoenix, and London in Late 2025

The most significant and personal updates for Paris Hilton in late 2025 revolve around her life as a wife and mother. Since marrying venture capitalist Carter Reum on November 11, 2021, Hilton has openly embraced her "mom era," a shift she frequently discusses in interviews.

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The Joy of Two Children

Hilton and Reum welcomed two children via surrogate: son Phoenix Barron Hilton Reum in January 2023, and daughter London Hilton Reum in November 2023. Her social media is now filled with heartwarming glimpses into their family life, a stark contrast to her previous public persona.

In December 2025, Hilton shared updates on her children's latest milestones, noting how smart and engaging they are. The couple recently celebrated London’s second birthday, emphasizing the rapid growth of their young family. This focus on motherhood has resonated deeply with her fanbase, showing a vulnerable and grounded side of the heiress.

Marriage and Public Life

The couple also celebrated their fourth wedding anniversary on November 11, 2025, with Hilton posting a touching tribute to Carter Reum, calling him her "best friend". However, her highly publicized career and travel schedule, including appearances like her Fall/Winter 2025 collection look for Karl Lagerfeld, have reportedly caused some friction, with sources suggesting the latest challenge may require Reum to implore her to prioritize family time.

Despite any private challenges, her public support for her husband remains strong. Furthermore, her family life recently intersected with her celebrity circle when she reunited with longtime friend Britney Spears in December 2025, with Spears bonding with both Phoenix and London.

"Paris & Nicole: The Encore" and Her Return to Reality TV

One of the most exciting pieces of news for fans of classic reality television is the impending return of the dynamic duo: Paris Hilton and Nicole Richie. Their new series, *Paris & Nicole: The Encore*, is set to premiere on Peacock, marking a highly anticipated reunion more than two decades after the original *The Simple Life*.

While details about the show's format are still under wraps, the new series promises to capture the duo's signature chemistry and humor. Both Hilton and Richie have expressed that the timing felt "right" to return to the franchise, suggesting a more mature but equally entertaining take on their lives as mothers and entrepreneurs.

The Cultural Impact of a Reboot

The original *The Simple Life* was a cultural phenomenon, pioneering the modern celebrity reality TV genre. The reboot, *The Encore*, is expected to tap into the nostalgia of the Y2K era while showcasing the vastly different lives both women lead today. It will undoubtedly be a major ratings event for Peacock, re-establishing their status as reality TV royalty.

Hilton’s continued presence in reality TV, alongside her other projects like *Paris in Love*, demonstrates her ongoing commitment to the medium that first made her a household name. By strategically choosing a reunion with Nicole Richie, she is leveraging her past success to fuel her current media empire, 11:11 Media, proving that her personal brand is one of the most enduring and adaptable in modern entertainment.