The Dual Life Of Bruce Somers Jr.: 7 Shocking Career Paths Of Suzanne Somers’ Son, From Rock Star To Media Mogul

Bruce Somers Jr. has quietly carved out one of Hollywood’s most fascinating dual careers, moving seamlessly between the gritty world of industrial rock and the polished realm of corporate media. As the only son of the late, iconic actress and entrepreneur Suzanne Somers, his life has been under the spotlight, yet his professional achievements as a chief storyteller, music composer, and producer are often overlooked. This article, updated for late 2025, dives deep into the current and past ventures that define this multi-talented industry veteran.

The recent passing of his mother, Suzanne Somers, brought Bruce Somers Jr. back into the public eye, where he offered a moving tribute to her legacy. However, his own story is one of relentless innovation and creativity, having spent decades building a formidable presence in both the music and advertising industries, a journey far more complex than a simple Hollywood lineage would suggest.

Bruce Somers Jr. & Bruce Somers Sr. Biography and Profile

To understand the man behind the moguls, it's essential to distinguish between father and son, both named Bruce Somers.

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• Full Name (Son): Bruce Somers Jr.
• Mother: Suzanne Somers (Actress, Author, Entrepreneur)
• Father: Bruce Somers Sr. (First husband of Suzanne Somers)
• Date of Birth (Son): 1965
• Marital Status (Son): Married to Caroline Somers.
• Stepfather (Son): Alan Hamel (Television Host, Producer)
• Relationship to Suzanne Somers (Father): Married Suzanne Somers on April 14, 1965; divorced in 1968.
• Children (Son): Two daughters, Camelia Somers and Violet Somers.
• Current Roles (Son): Chief Storyteller and Owner of Sincbox Media (since 1999); Music Composer, Producer, and Engineer; Member of the band Kidneythieves.

Bruce Somers Jr. was born in 1965, during his mother's brief marriage to Bruce Somers Sr.. His mother, Suzanne, was only 19 at the time of her marriage. After the divorce, Suzanne married Alan Hamel in 1977, whom Bruce Jr. considers a father figure. Bruce Jr. has two daughters, Camelia and Violet, continuing the family's artistic legacy.

7 Astonishing Career Paths of Bruce Somers Jr.

Bruce Somers Jr.'s professional life is a masterclass in diversification, blending high-level corporate strategy with raw artistic expression. He has consistently operated in two distinct, high-pressure industries simultaneously: media production and music.

1. The Chief Storyteller of Sincbox Media

Since 1999, Bruce Somers Jr. has been the Owner and Chief Storyteller of Sincbox Media, a highly successful direct-response marketing and media company. His role is centered on the Brand Response model, where he helps clients craft compelling narratives that drive immediate and measurable consumer action. He has personally directed over 2,000 commercials, establishing himself as a key figure in the advertising industry. This long-running venture proves his longevity and expertise in a rapidly evolving digital landscape.

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2. The Industrial Rock Star: Kidneythieves

Perhaps the most unexpected facet of his career is his role as a founding member, producer, and engineer for the industrial rock band Kidneythieves. The band has been active for over 30 years, releasing and performing music that blends electronic, metal, and rock elements. Bruce Jr. has stated that his primary instrument is "the studio," highlighting his technical mastery and love for technology in creating their distinctive sound. This creative outlet showcases a completely different side from his corporate persona.

3. Composer for Film, TV, and Commercials

Beyond his band work, Bruce Somers Jr. is a respected music composer whose sound resonates with film, television, and commercial producers. His ability to craft compelling scores and soundscapes has made him a go-to professional for projects needing a specific sonic identity. He is constantly working on different musical ideas for scores and commercials, demonstrating his commitment to his craft as a producer and engineer.

4. Early Executive Producer: Lost Kitty Productions

Bruce Jr.’s career began to take shape in the early 1990s when he served as an executive producer at Lost Kitty Productions. This early experience in a high-stakes production environment laid the groundwork for his later entrepreneurial success, providing him with a foundation in the logistical and creative demands of media creation.

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5. The Family Business: Somers & Somers Productions

Following his time at Lost Kitty, he went on to own multiple businesses, including Somers & Somers Productions. While details on the full scope of this business are less public, it signifies his early ambition to build his own production empire, separate from but informed by his family's legacy.

6. The Technological Innovator

Bruce Jr. is a self-proclaimed lover of technology, spending a significant amount of time working with new software and hardware tools in his studio. This passion for innovation is not just limited to his music; it informs his approach at Sincbox Media, where he is always looking for new, more efficient ways to execute projects, a trait he once discussed with his mother. His focus on modern tools keeps his work "fresh and unique" in both the music and advertising spheres.

7. The Son and Family Pillar

In his most recent public role, Bruce Somers Jr. stepped forward as a pillar of his family following the death of his mother, Suzanne Somers. His public statements and support for his family, including his stepfather Alan Hamel, demonstrated his role as the anchor of the Somers-Hamel clan. This personal role is perhaps the most important, grounding his high-flying professional life.

The Legacy of Bruce Somers Sr. and Suzanne Somers

The name "Bruce Somers" is intrinsically linked to the early life of Suzanne Somers. Bruce Somers Sr. was Suzanne's first husband, whom she married in 1965 at the age of 19. Their marriage was short-lived, ending in divorce in 1968, but it resulted in their son, Bruce Jr.. While Bruce Sr. has largely remained out of the public spotlight, his initial connection to the Hollywood icon is a crucial piece of the family's history.

Bruce Jr.'s unique trajectory—from the son of a beloved TV star to a successful music composer and a powerful media executive—is a testament to his own drive. He inherited a mind that constantly seeks new ways to do things and save time, a trait he attributes to his professional success. His career is a fascinating case study in how to leverage a creative background into a formidable business enterprise, all while maintaining a deeply artistic side project.

The continued success of Sincbox Media and the ongoing creative output of Kidneythieves ensure that Bruce Somers Jr. remains a relevant and influential figure in the entertainment and advertising worlds today. He is a true modern-day mogul who operates successfully on two completely different stages.