5 Shocking New Career Paths Of Jason Priestley: What 'Brandon 90210' Is Doing Now In 2025

The character of Brandon Walsh, the earnest, morally-driven heartthrob of the iconic 1990s drama Beverly Hills, 90210, remains one of the most recognizable faces in television history. For millions of fans, the name "Brandon 90210" is synonymous with actor Jason Priestley. However, as of December 2025, Priestley's career has exploded far beyond West Beverly High, with a slate of new acting, directing, and producing roles that underscore his enduring relevance in Hollywood.

Far from simply resting on his nostalgic laurels, Jason Priestley has successfully navigated the challenging transition from teen idol to respected industry veteran. His current projects—including a major sci-fi film and a popular crime dramedy—prove that the man who played Brandon Walsh is now one of the busiest and most versatile figures in modern entertainment. This deep dive uncovers his complete profile and the surprising new directions his career has taken this year.

Jason Priestley: The Man Behind Brandon Walsh - Full Biography & Profile

Jason Bradford Priestley, the Canadian-American actor, director, and producer, is best known for his nine-season run as Brandon Walsh on Beverly Hills, 90210. His career has been marked by a constant drive to explore new facets of the entertainment industry, including a significant focus on directing and a passion for motorsports.

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• Full Name: Jason Bradford Priestley
• Date of Birth: August 28, 1969
• Place of Birth: Vancouver, British Columbia, Canada
• Nationality: Canadian-American
• Spouse: Naomi Lowde-Priestley (married 2005)
• Children: Ava Priestley and Dashiell Priestley
• Primary Roles: Actor, Director, Producer
• Breakthrough Role: Brandon Walsh on Beverly Hills, 90210 (1990–2000)
• Signature Directing Work: Episodes of 90210, The Secret Life of the American Teenager, and Private Eyes.
• Notable Post-90210 Roles: Richard Fitzpatrick in Call Me Fitz, Matt Shade in Private Eyes, George in Wild Cards.
• Estimated Net Worth (2024/2025): Approximately $12 Million, stemming from his extensive career in television and film.
• Other Interests: Motorsports (former professional race car driver).

Priestley’s early career included roles in shows like Sister Kate and Quantum Leap before landing the role that defined a generation. His work behind the camera began during his time on 90210, a move that would prove crucial to his longevity in the industry.

From West Beverly to West Coast: Priestley's Latest Projects (2025 Updates)

The year 2025 is shaping up to be one of Jason Priestley's busiest, with several high-profile projects solidifying his status as a leading man and a versatile director. These roles show a clear pivot from teen drama to complex crime, comedy, and even sci-fi genres.

The Return of Matt Shade in Private Eyes: West Coast

Fans of the popular Canadian crime dramedy Private Eyes will be thrilled by the latest developments. Priestley is set to reprise his role as the charming former professional hockey player-turned-private investigator, Matt Shade, in the new spinoff series, Private Eyes: West Coast.

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The new series shifts the setting from Toronto to Victoria, British Columbia, bringing a fresh seaside charm and a whole new set of mysteries. Priestley is not only co-leading the series alongside Cindy Sampson but is also expected to be heavily involved in the production and directing aspects, a testament to his dual-threat capability in television. Filming is currently underway in Victoria, BC, making this one of his most current and significant commitments.

Starring in the New Sci-Fi Film All There Is

In a surprising move that expands his filmography into the science fiction genre, Jason Priestley is starring in the new sci-fi film, All There Is. The movie, which also features Mena Suvari and Laurel Marsden, is generating buzz for its unique premise.

The film is directed by Kit Williamson and is described as a compelling sci-fi story. The World Premiere of All There Is is slated for 2025, marking a significant entry for Priestley into the independent film festival circuit and a departure from his mainstream television roles. This project highlights his intentional choice to take on diverse, character-driven roles.

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A Recurring Role in the Crime Dramedy Wild Cards

Priestley is also currently featured in the CBC's Vancouver-set crime dramedy, Wild Cards. He plays the character George, the imprisoned father of the con artist-turned-sleuth Max Mitchell (played by Vanessa Morgan).

This role allows Priestley to explore a more complex, morally ambiguous character compared to the virtuous Brandon Walsh. His involvement in Wild Cards further cements his presence in the modern Canadian television landscape, balancing his return to the *Private Eyes* franchise with a new, critically-received dramedy.

The Enduring Legacy of Brandon Walsh: The Moral Compass of 90210

Despite his extensive and current work, the shadow of Brandon Walsh—the all-American boy who moved from Minnesota to Beverly Hills—remains an essential part of Jason Priestley's public identity. Brandon’s legacy is not just about nostalgia; it’s about his role as the "moral compass" and "upstanding" figure of the entire series.

The 'Virtuous' Character and Topical Authority

Brandon Walsh was consistently portrayed as the leader and the voice of reason among his affluent, often troubled, friends. He was the character who grappled with ethical dilemmas, from gambling addiction and relationship issues with Kelly Taylor to journalistic integrity at The Blaze. This virtuous personality is what made him relatable and an aspirational figure for a generation of viewers.

His storylines often tackled serious social issues, giving the show a topical authority beyond its soapy drama. The character’s determination, caring nature, and role as the go-to guy for advice cemented his place in television history alongside other core characters like Dylan McKay, Brenda Walsh, and Kelly Taylor.

Reflecting on the 90210 Phenomenon

In recent interviews, Jason Priestley has been candid about his time on the show and the cultural phenomenon it became. He has openly discussed the challenges of moving past such an iconic role and the surprise that he "made it out" of the intense scrutiny and lifestyle that came with being a 90s teen idol.

Priestley's reflective comments provide a crucial, updated perspective on the show's impact. He has also spoken about the relationship dynamics within the original cast, including his former co-star Shannen Doherty, who played his twin sister, Brenda Walsh. These discussions keep the show's legacy fresh and relevant to new generations of fans.

The BH90210 Revival and Its 'Confusing' Premise

The 2019 meta-revival, BH90210, saw Priestley and the original cast return to play fictionalized versions of themselves attempting to reboot the show. Priestley was a central figure in this reunion, which served as a bittersweet, confusing, but ultimately loving tribute to the show’s late star, Luke Perry (Dylan McKay).

While the premise was widely described as "confusing," it demonstrated the enduring bond between the 90210 actors and the willingness of Priestley to honor the franchise that launched his career. His participation ensured the revival had the authenticity and heart it needed to resonate with long-time fans.

Conclusion: The Future is Bright for the Former Teen Idol

From the hallowed halls of West Beverly High to the director's chair and the set of a new sci-fi feature, Jason Priestley has proven that his career is defined by much more than his role as Brandon Walsh. As of late 2025, his work on Private Eyes: West Coast, the film All There Is, and the dramedy Wild Cards shows a deliberate, successful effort to diversify his portfolio and maintain a high level of creative output.

The legacy of "Brandon 90210" is secure, but the future of Jason Priestley is even more exciting. He continues to embody the determined, hard-working spirit of his most famous character, leading a new generation of projects and cementing his status as a true industry powerhouse. Fans can look forward to seeing him on screen and behind the camera for years to come, proving that the move from a teen drama icon to a respected multi-hyphenate was a transition he navigated with flawless precision.