5 Shocking Ways Kendall Jenner Is Redefining 'Supermodel' In Late 2025: From A $60M Empire To Post-Modeling Anxiety

As of December 2025, Kendall Jenner continues to solidify her status as one of the world's highest-paid and most influential supermodels, but her focus is visibly shifting from the runway to the boardroom and her mental health. The 30-year-old mogul is not just fronting every major fashion campaign this season—from Prada to L'Oréal Paris—she’s also making significant strategic moves with her tequila brand, 818 Tequila, and opening up about the anxiety that comes with life in the global spotlight. This deep dive reveals the most current, essential updates on Kendall Jenner's life, career, and business ventures as 2025 draws to a close. From her plans for a "cozy" family Christmas to the new investment and CEO at her beverage company, we explore the five most impactful ways she is evolving her multi-million dollar brand and legacy.

Kendall Jenner: Full Model and Mogul Profile (2025)

Kendall Nicole Jenner has successfully transitioned from reality television star to a high-fashion icon and savvy entrepreneur. Her career trajectory is a masterclass in brand diversification, leveraging her global fame to build a formidable business empire, most notably with 818 Tequila. Below is a snapshot of her current professional and personal profile.

• Full Name: Kendall Nicole Jenner
• Date of Birth: November 3, 1995
• Age (as of Dec 2025): 30
• Place of Birth: Los Angeles, California, USA
• Height: 5 ft 10 in (1.79 m)
• Parents: Kris Jenner and Caitlyn Jenner (formerly Bruce Jenner)
• Sister: Kylie Jenner
• Half-Sisters: Kourtney Kardashian, Kim Kardashian, Khloé Kardashian
• Net Worth (Estimated 2025): $60 Million
• Primary Occupations: Supermodel, Businesswoman, Media Personality
• Key Business Venture: 818 Tequila

1. Dominating the Fall/Winter 2025 Fashion Campaigns

While many models slow down, Kendall Jenner has had a relentless 2025 campaign season, proving her enduring power in the high-fashion world. Her presence is not just about modeling; it’s about lending an air of cinematic cool and effortless luxury to the world's biggest brands.

One of the most talked-about collaborations is her starring role in the Prada Fall/Winter 2025 campaign. The visuals are noted for their understated drama and cinematic aesthetic, further cementing her relationship with the Italian luxury house.

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Beyond the runway, Jenner is the face of the spectacular L'Oréal Paris x Mugler Fall 2025 Campaign, a limited-edition re/edit that spans both fashion and color cosmetics. This demonstrates her ability to bridge the gap between high-fashion houses and major global beauty brands.

For her off-duty, athleisure style, she continued her long-standing partnership with Alo Yoga, fronting their Fall 2025 campaign set against the stunning sandstone backdrop of Amangiri in Utah. Furthermore, she curated and starred in the FWRD Summer 2025 Favorites campaign, showcasing a breezy ranch style while wearing coveted pieces from designers like Khaite, Bode, and The Row.

2. 818 Tequila's Major Business Restructuring and New Products

Kendall Jenner's tequila brand, 818 Tequila, is showing significant growth and maturity in late 2025, moving past its initial launch controversies to become a serious player in the spirits market. The brand, under its parent company Calabasas Beverage Company (CBC), recently announced a major new investment and, crucially, named a new CEO.

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This strategic move signals a concerted effort to scale the business globally and professionally, moving it beyond a celebrity side project. The brand continues to focus on its award-winning, ultra-smooth profile, working closely with local, family-owned farms in Jalisco, Mexico.

In celebration of 8.18 Day 2025, the company released smaller, 50ML bottles of its popular Reposado and Añejo varieties, a smart move for market sampling and gift sets. Furthermore, Jenner is leveraging her family connections for synergistic product development, recently partnering with her sister Khloé Kardashian on a Cinnamon Roll Protein Popcorn, which was explicitly created in conjunction with 818 Tequila. This cross-promotion is a powerful example of the Kardashian-Jenner business ecosystem at work.

3. Candid Discussions on Anxiety and Post-Modeling Career Plans

In a series of recent interviews, including a notable one with Vogue in November 2025, Kendall Jenner has been remarkably open about the mental toll of her high-profile career. She has consistently spoken about her struggle with anxiety and the challenges of living life under constant public scrutiny.

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During the L'Oréal Paris Women of Worth 2025 event in early December, the supermodel shared a specific coping mechanism: long-form communication. She revealed that having hours-long phone calls with loved ones is a key strategy she uses to pull herself out of "bad mental states." This candidness about her mental health provides a relatable and humanizing contrast to her glamorous public persona.

More significantly, Jenner is actively planning for her future beyond the runway. In her Vogue interview, she revealed her "big ideas" for her post-modeling career. While she remains the highest-paid model in the world, the focus on her entrepreneurial endeavors, particularly with 818 Tequila, suggests a planned pivot toward full-time mogul status, ensuring her $60 million net worth continues to grow long after her modeling days conclude.

4. The 'Cozy Vibes' of the 2025 Kardashian-Jenner Christmas

Amidst the usual speculation surrounding the family's annual holiday extravaganza, Kendall Jenner provided a rare update on the Kardashian-Jenner Christmas Eve plans in December 2025. Speaking at the L'Oréal Paris event, she confirmed that the family would be stepping away from their traditional, large-scale, televised spectacle in favor of a more intimate, "cozy vibes" gathering, similar to the previous year.

This preference for a smaller, more private event reflects a broader trend among the family to prioritize personal connection and privacy over public showmanship during the holidays. Jenner confirmed that the party would be "pretty much the usual" intimate size, focusing on close family and friends rather than a massive, red-carpet-style event.

5. Her Enduring Influence on 'Quiet Luxury' Street Style

Even in her casual, off-duty moments, Kendall Jenner continues to dictate global fashion trends, particularly within the 'Quiet Luxury' and minimalist aesthetic. In mid-December 2025, she was photographed showcasing her enviable physique in a comfy sweater set, a look that immediately generated buzz across celebrity style and fashion news outlets.

Her style choices are a masterclass in high-low dressing, often pairing accessible items with high-end, investment pieces. This ability to make simple, comfortable clothing look chic and aspirational is a key reason why she remains a powerful style icon, influencing millions of consumers and driving sales for the brands she chooses to wear. Her consistent, effortless aesthetic is a significant contributor to her overall topical authority in the fashion world, ensuring she remains a relevant and highly-paid figure in the industry.