The New Millionaires: 8 WAGs Who Redefined 'Riches' And Built Their Own Empires In 2025

The traditional narrative of the WAG (Wives and Girlfriends of professional athletes) has been completely rewritten. For decades, the term was synonymous with lavish spending and living purely in the shadow of a famous partner. However, in the current landscape of late 2025, a powerful new generation of women is flipping the script, moving from simply being partners of wealth to becoming creators of their own multi-million dollar business empires, a phenomenon now widely dubbed the 'WAGs to Riches' movement. This shift is best exemplified by the hit Netflix reality series of the same name, which premiered earlier this year, showcasing women who are not just *married* to success, but actively *building* it.

This article dives deep into the most prominent figures leading this charge, detailing their independent ventures, impressive net worths, and the powerful partners who are now sharing the spotlight. The focus is on a new era where financial independence and entrepreneurial ambition are the ultimate status symbols for the modern WAG, proving that a high-profile partner can be a launchpad, not a limitation. The women featured here are real estate moguls, tech founders, and brand architects who have cultivated their own wealth, often surpassing the initial fortune they were associated with.

The Powerhouse Cast of Netflix's 'W.A.G.s to Riches'

The 2025 Netflix series, "W.A.G.s to Riches," has become the definitive chronicler of this new movement. The show spotlights a group of ambitious women who are determined to make their own mark in the business world. Here is a look at the key cast members, their high-profile connections, and the empires they are building, proving the "riches" are all their own.

• The Facts Of Life Cast Where Are Eastlands Girls Now 2024 Updates 2tx8p

• Sharelle Rosado: Real estate mogul and veteran.
  • Partner: Chad "Ochocinco" Johnson (Former NFL Wide Receiver)
  • Venture: Allure Realty. She is the founder and CEO of the luxury, all-female real estate brokerage, which was first featured on the spin-off series 'Selling Tampa'. Her net worth is estimated at around $6 million, derived primarily from her successful brokerage and related business ventures.
• Keeta Hill (née Vaccaro): Tech and Investment Entrepreneur.
  • Partner: Tyreek Hill (Miami Dolphins Wide Receiver)
  • Venture: Keeta is heavily involved in the tech and investment sector. She is the founder of several businesses, including Own Flow, a payment platform named Keeta, and Wave Partners, which focuses on helping new start-up companies grow. Her entrepreneurial drive has made her a central figure in the "WAGs to Riches" conversation.
• Alexis Welch Stoudemire: Real Estate Investor and Businesswoman.
  • Partner: Amar'e Stoudemire (Retired NBA Player)
  • Venture: As the ex-wife of the NBA star, Alexis has successfully transitioned into a full-time businesswoman. She has built an impressive and lucrative real estate portfolio, often cited as having a personal net worth of at least $6 million, independent of her former husband's fortune.
• Porsha Berto: Real Estate and Brand Founder.
  • Partner: Andre Berto (Retired World Champion Boxer)
  • Venture: Porsha is a successful real estate agent with Allure Realty, working alongside Sharelle Rosado. She is also the founder of the "Bad Bxtch Good Mom" brand, showcasing her ambition to balance motherhood with a powerful professional life.
• Lastonia Leviston: Businesswoman and Media Personality.
  • Partner: Rick Ross (Rapper and Entrepreneur)
  • Venture: Lastonia is a businesswoman and co-parent to her child with the music mogul. Her presence on the show highlights the transition from partner of a celebrity to a recognized media personality and entrepreneur in her own right.
• Ashley Wheeler: Real Estate Agent and Podcast Host.
  • Partner: Philip Wheeler (Former NFL Linebacker)
  • Venture: Ashley is a real estate agent at Allure Realty and also hosts her own podcast, leveraging her personal brand and network to build her professional platform.
• Maranda Johnson: Youngest Real Estate Talent.
  • Partner: Kodak Black (Rapper)
  • Venture: Maranda is the youngest member of the cast and also works at Allure Realty, quickly matching the financial success of her peers through her real estate career.
• Sadé Vanessa: Entrepreneur and Brand Strategist.
  • Partner: Not disclosed/Focus on independent career.
  • Venture: Sadé is a successful entrepreneur and brand strategist, utilizing her expertise to build her own wealth and influence.

The Evolution of the WAG: From Trophy Wife to CEO

The term WAG originated in the early 2000s British media, primarily associated with the wives and girlfriends of the England national football team. It was often a derogatory label, focusing on glamour, shopping sprees, and a perceived lack of independent career. Victoria Beckham, while iconic, represented the transition from a pop star to a WAG, before she ultimately became a global fashion entrepreneur.

The "WAGs to Riches" generation is actively rejecting this outdated stereotype. They view their high-profile relationships not as a final destination, but as a powerful networking and branding tool. The exposure gained from a famous partner or a reality show appearance is immediately monetized into tangible, scalable businesses such as luxury real estate, technology platforms, and branded product lines. This strategic approach to brand building is what differentiates them from their predecessors.

They are leveraging social media and the cultural spotlight to create a personal brand that is entirely separate from their partner's career. This independence provides financial security and personal fulfillment, making the "riches" a testament to their own hard work rather than a byproduct of their spouse's salary. The new definition is clear: a WAG is now an ambitious entrepreneur who happens to be married to an athlete.

• The Chilling True Story 5 Key Facts About Richard Evonitz The Serial Killer Who Kidnapped Kara Robinson Chamberlain Xpjje

The Entrepreneurial Blueprint: Real Estate and Tech Dominance

A striking pattern emerges when analyzing the business ventures of the 'WAGs to Riches' cohort: a heavy focus on high-value, sustainable industries like real estate and technology. This choice is strategic, moving beyond fleeting fashion lines or short-lived endorsements.

Real Estate Moguls

The real estate sector is a common ground for these women, offering a tangible asset base and high earning potential. Sharelle Rosado's Allure Realty, with its all-female, minority-owned structure, is a prime example of a business that is both profitable and socially impactful. Alexis Welch Stoudemire’s focus on building a substantial real estate portfolio demonstrates a savvy long-term investment strategy. Their success in this field is not just about selling homes; it's about building generational wealth and controlling significant assets.

Tech and Investment Pioneers

Others, like Keeta Hill, have ventured into the complex world of technology and venture capital. Her involvement in payment platforms and start-up incubation showcases a commitment to future-focused industries. This move signals a deeper understanding of modern wealth creation, where intellectual property and digital platforms often yield higher returns than traditional businesses. This strategic diversification solidifies the "riches" aspect of the movement, proving their ambition extends beyond the celebrity bubble.

• The Surprise Vegas Wedding And Shared Grief 5 Shocking Details Of John Schneider And Dee Dee Sorvinos Whirlwind Romance Ohirf

Beyond the Stereotype: The Future of WAGs and Financial Independence

The 'WAGs to Riches' narrative is more than just a catchy reality show title; it reflects a genuine cultural and economic shift. These women are setting a new standard for partners of high-profile athletes, emphasizing financial literacy, business acumen, and self-determination. They are building legacies that will outlast their partners' careers and ensure their own financial stability, regardless of relationship status or changes in their partner's wealth.

The success of the Netflix show and the public's fascination with these women prove that the audience is hungry for stories of female empowerment and business success. As more WAGs follow this entrepreneurial blueprint, the term will continue to evolve, permanently shifting its meaning from a label of dependency to a badge of independent financial achievement. The ultimate goal is to reach a point where the "WAG" title is secondary to their professional designation—be it CEO, Founder, or Entrepreneur—a goal many of these powerhouse women have already achieved in 2025.