The name Blake Lively has never been far from the spotlight, but the current period of late 2024 and early 2025 has seen the actress and entrepreneur reach a new, unprecedented level of public and professional activity. From major film announcements and significant business launches to being named one of the world’s most influential people, Lively is cementing her status as a true Hollywood powerhouse. The curiosity surrounding her life—from her marriage to Ryan Reynolds to her burgeoning lifestyle empire—is at an all-time high, making her one of the most talked-about celebrities today.
Recent months have been a whirlwind of high-profile events for the star, including a major legal battle that has drawn widespread media attention. As of December 2025, the updates are coming fast and furious, covering everything from her prestigious inclusion on the TIME 100 list to the debut of her new hair care line. This deep dive uncovers the freshest, most critical details about the woman formerly known as Serena van der Woodsen and the surprising new directions her career is taking.
Blake Lively: Full Biography and Profile
Blake Ellender Brown, known professionally as Blake Lively, has built a career that successfully bridges acting, business, and fashion. Born into a family deeply rooted in the entertainment industry, her path to stardom was almost inevitable.
- Full Name: Blake Ellender Brown (Professionally: Blake Lively)
- Date of Birth: August 25, 1987
- Age (as of Dec 2025): 38
- Place of Birth: Tarzana, Los Angeles, California, USA
- Parents: Ernie Lively (Father, actor) and Elaine Lively (Mother, talent manager)
- Spouse: Ryan Reynolds (Married 2012)
- Children: Four (Daughters: James, Inez, Betty; Son: Olin)
- Breakthrough Role: Serena van der Woodsen in the CW series Gossip Girl (2007–2012)
- Notable Films: The Sisterhood of the Traveling Pants (2005), The Town (2010), Green Lantern (2011), The Age of Adaline (2015), A Simple Favor (2018)
- Business Ventures: Founder of Betty Buzz (non-alcoholic mixers), Betty Booze (canned cocktails), and Blake Brown (hair care line).
The Entrepreneurial Empire: Betty Buzz, Betty Booze, and Blake Brown
Moving far beyond her acting roots, Blake Lively has firmly established herself as a serious lifestyle entrepreneur, launching multiple successful brands in quick succession. This strategic diversification has significantly boosted her topical authority in the business world.
The Beverage Buzz: Betty Buzz and Betty Booze
Lively first made waves in the consumer goods sector with the launch of Betty Buzz, a line of premium non-alcoholic sparkling mixers. The brand was founded on the simple idea that "what we drink should be as exciting as what we eat." This venture has been a major success, leading to a partnership with Serendipity3 for the holiday season in late 2025.
Following the success of the mocktail mixers, she expanded her portfolio with Betty Booze, a line of canned alcoholic beverages. Both brands are named after her family, with "Betty" being the name of one of her daughters, adding a personal touch to her business identity.
Launching Blake Brown Hair Care
In a major development in late 2024, Lively entered the highly competitive beauty industry by launching her own hair care brand, Blake Brown. The products, which include shampoos, masks, and styling products, were reportedly seven years in the making and are directly inspired by Lively’s personal routine for achieving her signature healthy-looking hair. The focus of Blake Brown is on clean, sustainable hair care designed to offer salon-quality results at home.
Latest Projects and Controversies: What's Next in 2025
The year 2025 is shaping up to be one of the most pivotal for Blake Lively, marked by both high-profile career milestones and a significant personal legal battle.
TIME 100 Recognition
Perhaps the most prestigious recent honor is her inclusion in TIME's 100 Most Influential People List in 2025. This recognition is a testament not just to her enduring career in film but also to her growing influence as a producer, director, and entrepreneur, acknowledging her impact across various industries.
Upcoming Films: Action, Comedy, and a Mystery Sequel
Fans eager to see Lively back on the big screen have much to look forward to. She is set to produce and star in a new romantic action-comedy titled ‘The Survival List’ at Lionsgate. This marks her first major film role announcement following her appearance in *It Ends With Us*.
Furthermore, promotional material for a potential sequel, ‘Another Simple Favor,’ has surfaced, indicating a possible return to the twisted, stylish world of her hit 2018 mystery-comedy. The teasers for the 2025 release suggest a reunion with co-star Anna Kendrick and director Paul Feig.
The Ongoing Legal Battle and Protective Order
A more serious and widely reported update involves a legal matter. Lively filed a sexual harassment lawsuit in December 2024. The situation has been ongoing, with the actress recently requesting a stronger protective order to safeguard the sensitive details of the case. This development has pulled her name into a significant public conversation about safety and privacy within the entertainment industry, with sources suggesting the lawsuit has also inadvertently involved the name of her close friend, Taylor Swift.
The Private Life: Family, Ryan Reynolds, and the 'Lovely' Dynamic
Despite her high-flying career, Blake Lively, alongside her husband Ryan Reynolds, maintains a fiercely guarded private life, especially concerning their four children: James, Inez, Betty, and Olin.
The couple, who wed in 2012, are known for their playful public banter and their commitment to keeping their family life away from the constant media glare, residing primarily in New York. Their dynamic is often cited as one of the strongest and most humorous in Hollywood, frequently using their social media platforms to playfully troll each other while simultaneously expressing genuine support for one another’s projects, such as Reynolds’ work with Aviation Gin or Lively’s Betty Buzz brand. This balance of public humor and private protection is a key part of their enduring celebrity appeal.
Lively has also spoken publicly about her unique middle name, Ellender, which she initially disliked but grew to appreciate after her husband, Ryan Reynolds, helped her see its significance.
In summary, the transition from actress to a multi-hyphenate lifestyle mogul is complete. With a successful beverage line (Betty Buzz/Betty Booze), a fresh hair care venture (Blake Brown), major film projects on the horizon, and the significant honor of a TIME 100 nod, Blake Lively’s influence in 2025 is undeniable. Even as she navigates a complex legal situation, her professional momentum continues to soar, solidifying her status as one of the most powerful and intriguing figures in modern pop culture.
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