5 Biggest Revelations About Hailey Bieber In 2025: From A $1 Billion Deal To New Motherhood

As of December 2025, Hailey Bieber (née Baldwin) has solidified her status far beyond that of a model and socialite, cementing her place as a bona fide businesswoman and media powerhouse. The year 2025 has been arguably the most transformative period of her career, marked by a massive, billion-dollar corporate deal, a major return to the fashion spotlight, and deeply personal updates on her life as a new mother and wife. The narrative surrounding the founder of the skincare brand Rhode has shifted entirely, moving from celebrity spouse to a formidable entrepreneur. This article dives into the freshest, most current, and unique details of Hailey Bieber’s life and career, focusing on the defining moments of 2025 that have captured global attention, from her new role as a parent to her surprising Met Gala appearance.

Hailey Rhode Bieber: Complete Biographical Profile

Hailey Rhode Bieber is an American model, socialite, creative director, and businesswoman who has leveraged her significant public profile to build a successful beauty empire. Born into Hollywood royalty, she has since carved out her own distinct identity, culminating in a landmark year in 2025.

• Full Name: Hailey Rhode Bieber (née Baldwin)
• Date of Birth: November 22, 1996
• Birthplace: Tucson, Arizona, U.S.
• Parents: Stephen Baldwin (Father, actor) and Kennya Deodato Baldwin (Mother, graphic designer)
• Husband: Justin Bieber (m. 2018)
• Child: Jack Blues Bieber (Son, born August 2024)
• Occupation: Model, Socialite, Creative Director, Businesswoman (Founder of Rhode)
• Notable 2025 Titles: Founder, Chief Creative Officer, and Head of Innovation at Rhode (post-acquisition)
• Key Fashion Campaigns (2025): Global Face of DKNY Fall 2025, Summer 2025 Vogue Cover

The Billion-Dollar Beauty Empire: Rhode's Massive 2025 Acquisition

The biggest headline of 2025 for Hailey Bieber was the groundbreaking sale of her clean skincare brand, Rhode. This monumental business move instantly elevated her status in the competitive beauty industry.

The deal, which was finalized in May 2025, saw the beauty conglomerate e.l.f. Beauty acquire Rhode. The acquisition was a megadeal valued at a staggering $1 billion, though some reports placed the initial figure at $800 million with the potential to reach $1 billion based on performance milestones. This transaction marked e.l.f. Beauty's largest acquisition to date, signaling a massive bet on the continued growth and topical authority of the Rhode brand and its founder.

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Despite the sale, Bieber retained a crucial role within the company. She continues to lead the brand as its Founder, but now also holds the titles of Chief Creative Officer and Head of Innovation, ensuring her vision for Rhode remains intact under the new corporate structure. This strategic move demonstrates her commitment to the brand's core philosophy and its popular products, such as the Peptide Lip Tints and the now-iconic "Glazed Donut" aesthetic.

The brand continued its rapid expansion throughout 2025, launching several highly anticipated products. The July 2025 Lemontini Campaign introduced new limited-edition shades of the Peptide Lip Tint, and the November 2025 Rhode Birthday Edit celebrated her 29th birthday with reimagined products.

Interestingly, in a November 2025 interview with GQ, Bieber opened up about the sale, revealing that she had originally planned to "never sell" the company, adding a layer of intrigue to the billion-dollar decision.

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Motherhood and Marital Life: A New Chapter with Jack Blues

While her professional life was dominated by the Rhode acquisition, Hailey's personal life revolved around her new role as a mother. She and her husband, Canadian singer Justin Bieber, welcomed their first child, a son named Jack Blues Bieber, in August 2024.

The couple kicked off 2025 by sharing a new, adorable photo of Jack Blues on Hailey's Instagram Stories on January 1st, offering a rare glimpse into their private family life. As the year progressed, fans were treated to more intimate moments, including Justin sharing photos of Jack Blues taking his first steps in October 2025, marking a major milestone for the family.

Amidst the public scrutiny that often follows celebrity marriages, Hailey also provided a fresh update on her relationship with Justin in a cover story for GQ. She described their marriage as "comfortable," suggesting a settled, strong foundation that has endured the pressures of fame and the transition into parenthood.

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Fashion's Global Face: DKNY, Met Gala, and Vogue

Hailey Bieber’s modeling career and status as a style icon reached new heights in 2025, with major campaigns and high-profile event appearances that cemented her influence in the fashion world.

She was unveiled as the global face of DKNY for its Fall 2025 Campaign. The campaign, which was lauded for blending celebrity allure with urban sophistication, focused on capturing the essence of New York street style. The images provided excellent styling ideas, showcasing her effortless ability to layer blazers over polos and mix denim with leather, further solidifying her reputation as a trendsetter.

Her presence at the 2025 Met Gala in May was another major talking point. In a notable departure from previous years, Hailey arrived solo, without her husband Justin Bieber. For the event, she wore a striking Saint Laurent blazer dress, playing with proportions and showcasing her signature sophisticated edge. She was also spotted in a vintage 1998 Gucci by Tom Ford dress—a piece once worn by Anna Wintour—for an after-party, demonstrating her deep appreciation for fashion history.

Furthermore, the Summer 2025 issue of Vogue featured Hailey Bieber on its cover, marking her return to the prestigious publication's cover since 2019. Her influence also permeated the beauty world, with her "mocha mousse hair" trend becoming one of the top-trending beauty searches of 2025. Her appearance at the WSJ. Magazine 2025 Innovator Awards in October also highlighted her dual role as both a fashion icon and a respected entrepreneur.

Conclusion: The Evolution of the Hailey Bieber Brand

The year 2025 was a defining moment in the evolution of the Hailey Bieber brand. By successfully navigating a monumental corporate acquisition, embracing the challenges and joys of motherhood, and dominating the global fashion landscape, she has proven that she is much more than a model or a celebrity spouse.

From the billion-dollar valuation of Rhode to the intimate glimpses of her son Jack Blues, Hailey Bieber has successfully transitioned into a multi-hyphenate mogul. Her strategic business decisions, coupled with her unwavering influence on style and beauty trends, ensure that her name will continue to dominate headlines well into the future, cementing her legacy as one of the most impactful young entrepreneurs of her generation.