5 Shocking Ways JoJo Siwa Rebranded Her Career And Personal Life In 2025

JoJo Siwa has completely redefined her public image, personal life, and music career in a dramatic, high-stakes rebrand that captivated and occasionally polarized audiences throughout 2025. The former *Dance Moms* star and Nickelodeon icon has successfully—and controversially—shed her signature bows and glitter for a new, edgier "adult artist" persona, marked by a string of new singles and a highly publicized romance. As of December 13, 2025, Siwa is navigating life as a reality TV finalist, a touring musician, and a woman deeply in love, proving that her ability to generate headlines is as potent as ever. This year has been defined by a deliberate shift into a new genre, a controversial self-proclaimed title, and a whirlwind relationship that began under the intense scrutiny of reality television, cementing her status as one of pop culture’s most talked-about figures. Her journey from the child-friendly world of "Boomerang" to the mature themes of her new music catalog is a case study in celebrity evolution.

JoJo Siwa: A Complete Biography & Profile

JoJo Siwa, born Joelle Joanie Siwa, has been a fixture in the entertainment industry since her early childhood. Her career trajectory is unique, transitioning from competitive dancer to global merchandise mogul and now, a provocative pop artist.

• Full Name: Joelle Joanie Siwa
• Date of Birth: May 19, 2003
• Age (as of Dec 2025): 22
• Birthplace: Omaha, Nebraska, U.S.
• Primary Occupations: Singer, Dancer, Actress, Television Personality, Social Media Influencer
• Known For: *Dance Moms*, signature bows and high ponytail, Nickelodeon projects, and the 2024/2025 "adult artist" rebrand.
• Current Relationship Status: Dating Chris Hughes (since June 2025).
• Stated Sexuality: Bisexual, preferring the term "liking humans."

The Shocking Rebrand: From Bows to "Bulletproof" and "Gay Pop"

The biggest story of JoJo Siwa's recent career is her dramatic, deliberate shift away from the child-star image that made her a global phenomenon. This "first rebrand" began in 2024 with the debut of her single "Karma," which she called her "first breakout adult moment" after years of performing with a child-friendly image.

The new look was darker and edgier, a stark contrast to the rainbow glitter and bows that defined her early success.

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The "Gay Pop" Controversy and Clarification

Following the release of "Karma," Siwa sparked a significant online debate by expressing a desire to "start a new genre of music," which she boldly called "gay pop."

This comment drew immediate backlash and negative criticism, including from established queer musicians like Tegan and Sara.

Siwa later clarified her position, stating, "I am not the inventor of gay pop, for sure not," but adding, "I might not be the president, but I might be the CEO, or the CMO."

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Despite the controversy, the song "Karma" performed well, peaking on several charts, including the US Bubbling Under Hot 100 chart.

The Second Rebrand: A Traditional Twist

In July 2025, Siwa surprised fans again with what some are calling a "second rebrand."

She released a cover of the 1981 hit "Bette Davis Eyes," which she performed live during her tour, and simultaneously debuted a more "traditional" appearance.

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The look included a blonde wig, a pearl necklace, and a blue crop top, a complete pivot from the dark, edgy aesthetic of the "Karma" era.

The cover, which became a UK iTunes No. 1 hit, received harsh criticism for Siwa's vocals, with many perceiving them as heavily Autotuned.

The Chris Hughes Romance: Wedding Bells and Public Scrutiny

One of the most talked-about aspects of Siwa's 2025 was her high-profile relationship with English television personality Chris Hughes.

The two met while competing on the 24th season of *Celebrity Big Brother UK* in April 2025.

Initially, their connection was described as platonic, but by June 2025, Siwa confirmed their romance, gushing that their relationship was "not platonic anymore" and that she was "absolutely head over heels" for him.

The relationship was immediately met with public scrutiny, with some fans accusing them of staging their romance for publicity, a claim Siwa vehemently denied.

A Breakup and a New Chapter

The start of the Chris Hughes relationship coincided with the end of Siwa's previous romance with non-binary Australian influencer and actor Kath Ebbs.

Siwa had previously praised her relationship with Ebbs as a "mature" one that taught her about love and respect.

However, Ebbs announced on social media in April 2025 that Siwa had ended their relationship at the *Celebrity Big Brother* finale afterparty, right as her connection with Hughes began to solidify.

Talk of Marriage and Children

Despite the fast-moving timeline, both Siwa and Hughes have been open about their serious future plans.

In July 2025, Hughes told *The Sun* that he wants to marry Siwa and that they both desire to have children together.

Siwa echoed this sentiment, revealing in September 2025 that she "never craved a wedding" until her relationship with Hughes, stating she's never "wanted the future so bad."

The couple has even faced and addressed pregnancy rumors, which they have denied, but the conversation surrounding their future remains a constant topic in the media.

Music and Media: The Infinity Heart Tour and New Projects

Amidst the personal drama, JoJo Siwa kept her music career on the fast track, releasing multiple new singles throughout 2025, expanding her topical authority in the pop music landscape.

• New Singles: Following "Karma" and the EP *Guilty Pleasure*, Siwa released the personal single "Bulletproof" in May 2025, which she described as being about her journey and coming out of challenges stronger. She also dropped "Raspy" and "Infinity Heart," the latter of which was promoted with a behind-the-scenes, vlog-style music video showing her tour prep. In October 2025, she released "Waste of a Heartbreak."
• The Infinity Heart Tour: Siwa successfully wrapped her sold-out *Infinity Heart* European tour, performing in major cities like London, Paris, and Dublin.
• Holiday Music: Just before the end of the year, in November 2025, Siwa released a new festive single, "Little Drummer Girl," a cover that focuses on a message of kindness and unity.
• Return to Reality: In addition to her third-place finish on *Celebrity Big Brother UK*, creator Joey Graceffa confirmed in December 2025 that JoJo Siwa will return for the next season of the YouTube cult classic, *Escape The Night*.

Navigating the New Era and Public Identity

Siwa’s rebrand is more than just a change in clothing or musical style; it’s a public navigation of her adult identity, which includes her sexuality.

Despite the pressure she felt earlier in her career to identify as a lesbian, Siwa has reportedly identified as bisexual as of July 2025, explaining that she has dated "beautiful women," "beautiful non-binary people," and men, concluding that she simply likes "humans."

This openness to change and growth, even under the intense glare of the public eye, is what continues to make JoJo Siwa a compelling and relevant figure. She is actively "stepping into something new" and "finding the woman" she is becoming, a journey she shares with millions of followers, critics, and supporters worldwide.

From the controversy of "gay pop" to her unexpected, whirlwind engagement talks with Chris Hughes, JoJo Siwa’s 2025 was a masterclass in reinventing a global brand while staying true to a personal, evolving truth. Her ability to generate buzz, from music releases to relationship updates, ensures that the world will continue watching her next move.