The Truth About Alanna Gold's Husband: Inside The 'Selling Sunset' Star's Real Estate Empire And Pioneertown Controversy

The question of who Alanna Gold's husband is has become a major talking point among *Selling Sunset* fans, especially since the newest agent on the Oppenheim Group roster made her debut in the most recent season. As of December 13, 2025, Alanna Gold is a fresh face, bringing a unique blend of Canadian charm, former modeling experience, and a serious real estate portfolio to the dramatic Netflix hit. Her personal life, particularly her marriage, has been thrust into the spotlight, revealing a powerful partnership built on a shared passion for property and entrepreneurial ventures, including a recent, headline-making controversy.

Alanna Gold, who joined the cast for Season 8, quickly established herself as a formidable force in the competitive Los Angeles luxury market. However, it's not just her multi-million dollar listings that have captivated viewers; it's the intriguing details of her life with her husband, Adam Gold, that have piqued the most curiosity. Their relationship is more than just a Hollywood romance—it's a real estate powerhouse, though one particular claim about their property holdings has recently dominated the news cycle.

Alanna Gold: Complete Biography and Professional Profile

Alanna Gold (née Whittaker) is one of the most recent additions to the high-stakes world of the Oppenheim Group and the cast of Netflix's *Selling Sunset*. Her journey to the Los Angeles luxury real estate scene is a fascinating blend of international moves and career pivots.

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• Full Name: Alanna Gold (née Whittaker)
• Age: 32 years old
• Hometown: Nobleton, near Toronto, Canada
• Current Residence: Los Angeles, California
• Marital Status: Married
• Husband: Adam Gold
• Education/Early Career: She initially considered a career as a veterinarian before being scouted as a model.
• Modeling Career: Alanna was a successful model prior to her real estate career.
• Real Estate Start: She began her journey in the luxury property market around 2020.
• Previous Brokerage: Before joining the Oppenheim Group, she was a real estate agent at Westside Estate Agency.
• *Selling Sunset* Role: New cast member for Season 8.

Alanna’s background as a former model from Canada gives her a polished, camera-ready presence, but her real estate success is rooted in her business acumen. She is one of the youngest agents at The O Group, yet she has quickly proven to be one of the most successful.

Who is Alanna Gold's Husband, Adam Gold?

The man who stands by the *Selling Sunset* star is Adam Gold, an entrepreneur who shares his wife's deep interest in real estate and property investment. Unlike many of the other partners featured on the show, Adam is more than just a supportive spouse; he is an active partner in their shared property ventures.

Adam Gold has been gaining attention as a key figure in Alanna's life, especially as their shared history and business interests have been highlighted on the reality series. The couple's connection is so intertwined with real estate that they reportedly own several properties together, establishing a joint portfolio that extends beyond Alanna’s day-to-day listings at the Oppenheim Group.

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Their love story has a distinctly Californian desert flavor. Alanna and Adam Gold chose a very specific, unique location for their first date and their subsequent wedding: Pioneertown, California. This picturesque, historic Western town holds a significant and sentimental place in their relationship, a detail that would later become central to a highly publicized controversy.

The Pioneertown Controversy: Did Alanna and Adam Gold Really Buy a Western Town?

The most current and sensational news surrounding Alanna and Adam Gold revolves around a bold claim made by Alanna during an episode of *Selling Sunset* Season 8. This statement instantly created a media firestorm and became the focal point of fan discussion and debate.

On the show, Alanna Gold claimed that she and her husband, Adam, "own a little Western town out in the desert." She then specified the town's name, adding, "It's called Pioneertown." This claim was intended to showcase the couple's impressive and unique real estate holdings, but it immediately drew criticism and "fury" from those familiar with the area.

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A Historic Town, Not a Private Property

Pioneertown is a well-known, historic, and publicly accessible unincorporated community in the Morongo Basin region of Southern California. It was established in 1946 as a working movie set for Western films and remains a popular tourist destination with businesses like the famous Pappy & Harriet's Pioneertown Palace. The town is not a single, privately-owned entity that can be bought by an individual or a couple.

The controversy stems from the significant difference between owning a property *in* a town and claiming to *own* the entire town. While the Golds undoubtedly own investment properties or perhaps commercial buildings within the Pioneertown area—a fact supported by their shared love of real estate—the sweeping claim of "owning a little Western town" was widely viewed as misleading and an exaggeration for television.

This "Pioneertown Stunt," as some outlets have dubbed it, has put a spotlight on the couple's public image and their willingness to blur the lines between reality and reality TV drama. It remains the most talked-about aspect of Alanna's debut season, highlighting the intense scrutiny new cast members face regarding their wealth and claims of success.

Alanna Gold's Real Estate and Topical Authority

Despite the drama surrounding the Pioneertown comment, Alanna Gold's professional achievements are substantial. Her transition from the modeling world to a high-end real estate agent in a competitive market like Los Angeles demonstrates significant drive and topical authority in the luxury property space. Her success is a testament to her ability to leverage her network and polished image to secure multi-million dollar deals.

The fact that she and Adam Gold are active investors, owning multiple properties together, positions them as a true real estate power couple. Their shared business focus provides a strong foundation for their relationship, with their personal and professional lives constantly overlapping. Fans of *Selling Sunset* are eager to see how Alanna navigates the office dynamics, especially with the added pressure of her husband's involvement in their joint property ventures and the ongoing public interest in their controversial claims. The Gold name is now firmly established in the *Selling Sunset* lexicon, ensuring their story, and the mystery of their real estate empire, will continue to unfold.