The LaBrant Family: 7 Shocking Facts About Their Move To Tennessee, New Baby Beckham, And The Skincare Controversy In 2025

The LaBrant Family—a powerhouse of modern family vlogging—continues to dominate social media platforms like YouTube and Instagram, but their journey in late 2024 and 2025 has been marked by major life changes, including the arrival of a new baby and a high-profile relocation. As of the current date, December 2025, the family’s narrative is a complex blend of wholesome Christian content, massive commercial success, and persistent ethical controversies that define the modern influencer landscape.

Their life in Nashville, Tennessee, following a publicized move from California, has been a central theme, alongside the continued expansion of their family and the launch of new business ventures. With over 12 million YouTube subscribers and billions of views, Cole and Savannah LaBrant’s life is under constant public scrutiny, making their latest updates some of the most talked-about topics in the digital world.

The LaBrant Family: Complete 2025 Biography and Profile

The LaBrant Fam consists of parents Cole and Savannah, and their five children, including Savannah's oldest daughter from a previous relationship. The family's latest addition, Beckham Blue, has been a major focus of their recent content.

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• Cole LaBrant:
  • Full Name: Cole LaBrant
  • Born: August 21, 1996
  • Age (as of Dec 2025): 29 years old
  • Birthplace: Troy, Alabama, U.S.
  • Role: Father, YouTube personality, former Vine star.
• Savannah LaBrant (née Soutas):
  • Full Name: Savannah Rose LaBrant (Soutas)
  • Born: March 2, 1993
  • Age (as of Dec 2025): 32 years old
  • Zodiac Sign: Pisces
  • Role: Mother, social media influencer, photographer.
• Everleigh Rose Smith-Soutas:
  • Born: December 14, 2012
  • Age (as of Dec 2025): 12 years old
  • Note: Daughter from Savannah's previous relationship with Tommy Smith.
• Posie Rayne LaBrant:
  • Born: December 28, 2018
  • Age (as of Dec 2025): 6 years old
• Zealand Cole LaBrant:
  • Born: July 29, 2020
  • Age (as of Dec 2025): 5 years old
• Sunday LaBrant:
  • Born: June 7, 2022
  • Age (as of Dec 2025): 3 years old
• Beckham Blue LaBrant:
  • Born: May 13, 2024
  • Age (as of Dec 2025): 1 year old
  • Note: The newest addition to the family, making them a family of seven.

The Controversial Move to Nashville, Tennessee

One of the most significant and debated decisions for the family in recent years was their relocation from Southern California to Nashville, Tennessee. The move, which took place in late 2021, was publicly framed by Cole and Savannah as a lifestyle choice driven by the high cost of living in California and a desire for a change of pace.

However, the move sparked immediate and intense speculation among critics and online communities. Many observers suggested that the primary motivation was to evade California's increasingly strict laws regarding child labor for digital content creators, which are designed to protect children like Everleigh, Posie, and Zealand from exploitation.

California's new regulations require a percentage of a child's earnings to be set aside in a trust (a "Coogan Account") and impose limits on working hours. Critics pointed out that Tennessee, by contrast, has significantly less stringent laws governing the work of child influencers, allowing the LaBrant Family to maintain their prolific vlogging schedule with five children. This controversy highlights the ongoing ethical debate surrounding the commercialization of children’s lives in family vlogging.

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Skincare Line, Exploitation Claims, and the NeoLife Grift

The LaBrant Family's business ventures extend beyond YouTube ad revenue and brand sponsorships. In December 2024, the family faced a major backlash following the launch of a new business venture for their oldest daughter, Everleigh.

The 12-year-old launched her own skincare brand, bev.skin, specifically marketed toward preteens and teens. This move was immediately criticized as a prime example of child exploitation, with many arguing that the venture was clearly orchestrated by Cole and Savannah. The debate centers on the appropriateness of a child being the face and supposed creator of a commercial product, particularly one that capitalizes on preteen insecurities about appearance.

Furthermore, the LaBrants have also been linked to a multi-level marketing (MLM) scheme. The family has been accused of promoting NeoLife, a nutritional supplement company with a controversial business model. Critics label this as a NeoLife MLM grift, suggesting the family uses their massive platform and "spiritual" branding to push a questionable product onto their young and impressionable audience, further fueling the narrative of manipulation and greed.

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The Family’s Expanding Empire and Net Worth in 2025

Despite the controversies, the LaBrant Family’s digital empire remains a highly profitable enterprise. Their main YouTube channel, "The LaBrant Fam," has amassed over 12.8 million subscribers and more than 4.6 billion views, generating substantial income from ad revenue alone.

The estimated net worth of The LaBrant Fam YouTube channel is approximately $5.67 million, though their total family net worth, factoring in all sponsorships, brand deals, real estate, and other business ventures, is significantly higher.

Their business portfolio includes:

• YouTube and Social Media Monetization: The primary income stream from their daily vlogs and sponsored posts on Instagram and TikTok.
• Merchandise and Brand Deals: Numerous endorsements and partnerships with major brands.
• Book Sales: In 2018, they published a memoir titled "Cole and Sav: Our Surprising Love Story and the Lessons We've Learned Along the Way."
• Bev.skin: Everleigh's controversial skincare line.

The birth of their fifth child, Beckham Blue LaBrant, in May 2024, has guaranteed a fresh wave of highly monetizable content for 2025, ensuring their continued relevance and financial success in the competitive family vlogging niche.

The LaBrant Family's journey is a microcosm of the ethical challenges and commercial opportunities presented by the influencer economy. Their ability to consistently generate fresh content, even from difficult or controversial life events—such as the tragic passing of Everleigh’s biological father, Tommy Smith, in 2022—keeps their audience engaged, their views high, and their business thriving. Their future remains tied to their willingness to share, and their audience's continued curiosity about their lives in Nashville with their five children.