2025 Update: The Untold Story Of Jan Rousseaux—From Las Vegas Designer To Moab Entrepreneur And Smithsonian Honoree

Fashion designer and entrepreneur Jan Rousseaux continues to build on a remarkable career that spans from the vibrant stages of Las Vegas to the rugged landscape of Moab, Utah, a journey that has recently brought her work a prestigious nod from the Smithsonian Institute. As of December 13, 2025, Rousseaux remains the driving force behind her custom apparel company, YellowKat Marketing, and the unique retail venture, The Find Moab, proving that her innovative design spirit is as strong as ever, constantly adapting to new markets and creative challenges.

Her story is one of global experience, starting with a childhood in East Africa and culminating in a highly successful career in custom design and branding, a testament to her entrepreneurial vision. While she is known to many through her marriage to John Bennett Ramsey, the father of JonBenét Ramsey, her professional achievements as a designer and businesswoman stand entirely on their own, cementing her legacy in the world of specialized fashion and custom image wear.

Jan Rousseaux: A Comprehensive Biographical Profile

Jan Rousseaux is an American fashion designer and entrepreneur whose career is defined by a deep-seated passion for custom apparel and branding. Her life story is a fascinating blend of international upbringing, creative talent, and business acumen. She has successfully navigated the high-stakes world of national fashion and the unique demands of niche local markets.

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• Full Name: Jan Rousseaux Ramsey (Professionally known as Jan Rousseaux)
• Nationality: American
• Estimated Birth Year: Early 1960s (Approximate age in early 60s as of 2025)
• Childhood/Upbringing: Raised in East Africa as a child of missionary parents during the 1960s. She created her first original design on a treadle sewing machine.
• Education/Early Career: Returned to the United States at age 18 and rigorously honed her talents, becoming a successful clothes designer for nationally known companies.
• Primary Career: Fashion Designer, Custom Apparel Specialist, Entrepreneur, Branding Expert.
• Key Businesses: Co-founder of YellowKat Marketing (Las Vegas, Nevada, established 2011), and Store/Merchandising Manager at The Find Moab (Moab, Utah).
• Notable Achievements: Her custom design work has been displayed at the Smithsonian Institute in Washington D.C.
• Spouse: John Bennett Ramsey (m. July 21, 2011).
• Current Residence: Moab, Utah.

The Evolution of a Custom Apparel Empire: YellowKat Marketing and The Find Moab

Rousseaux’s career trajectory showcases a remarkable ability to pivot and innovate within the fashion industry. With over 20 years of background in custom apparel design and offshore manufacturing, she established herself as a go-to designer for specialized clothing needs.

Her early career success was significant, with custom designs attracting the attention of major clients, including calls from high-profile Las Vegas shows. This era of her work led to one of her most distinguished accolades: a display of her custom designs at the Smithsonian Institute in Washington D.C., a rare honor that underscores the quality and impact of her work.

In 2011, Rousseaux co-founded YellowKat Marketing in Las Vegas, Nevada. This company is the core of her entrepreneurial vision, specializing in custom designs, uniforms, aprons, and custom image wear for businesses. YellowKat Marketing focuses on creating one-of-a-kind styles, leveraging her extensive experience in design and manufacturing to deliver unique branding solutions for corporate clients.

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The Unique 'Uniquely Moab' Style

In a later chapter of her life, Jan Rousseaux and her husband, John Ramsey, relocated to Moab, Utah, where they established a retail presence. This move led to the creation of The Find Moab, a store that was formerly known as the Redtail Air Adventures Store.

At The Find Moab, Rousseaux serves as the Store and Merchandising Manager, applying her design expertise to curate and create unique merchandise. The store’s offerings are often described as having a "Uniquely Moab" style, which includes custom clothing for men, women, and children that reflects the spirit of the rugged, outdoor-centric region.

One of the specific product lines that highlights her local focus is the creation of River Guide Shirts. This niche product demonstrates her ability to tailor her high-level design and manufacturing knowledge to meet the practical and aesthetic needs of the local community and tourism industry. The transition from designing for Las Vegas stages to crafting durable, stylish apparel for river guides showcases her versatility and commitment to authentic design.

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Topical Authority and Key Entities in Rousseaux’s World

To fully appreciate Jan Rousseaux's influence, it is essential to recognize the network of entities and concepts that define her professional sphere. Her work is not just about fashion; it is about corporate identity, branding, and specialized manufacturing. The following list of entities provides a deeper look into the topical authority she commands:

• Core Disciplines: Fashion Design, Custom Apparel, Brand Identity, Uniforms, Custom Image Wear, Corporate Merchandising, Offshore Manufacturing.
• Business Ventures: YellowKat Marketing, The Find Moab, Redtail Air Adventures Store.
• Geographic and Cultural Spheres: East Africa (Childhood), Las Vegas (Design Industry Hub), Moab, Utah (Current Business/Lifestyle), Washington D.C. (Smithsonian Institute).
• Key Products/Concepts: River Guide Shirts, Treadle Sewing Machine (Symbol of her design start), Uniquely Moab Style.
• Personal Connections: John Bennett Ramsey, JonBenét Ramsey.

Her focus on branding through apparel—a concept known as Custom Image Wear—is particularly relevant in the modern business landscape. She understands that a company's uniform or merchandise is a direct extension of its brand identity. This philosophy underpins the success of YellowKat Marketing, which provides a full-service solution from design concept to final product, often dealing with the complexities of offshore manufacturing to ensure quality and cost-effectiveness.

Jan Rousseaux’s Enduring Influence on Design and Entrepreneurship

Jan Rousseaux's longevity in a highly competitive industry is a testament to her innovative approach and entrepreneurial resilience. Her journey—from learning to sew on a treadle sewing machine as a child of missionary parents in East Africa to having her work recognized by the Smithsonian Institute—is an inspiring narrative of self-made success.

Today, she continues to manage her businesses in Moab, Utah, actively contributing to the local economy while maintaining her national and international design connections through YellowKat Marketing. Her style, characterized by its experimental and innovative nature, continues to evolve, now embracing the practical and aesthetic demands of the American West. Whether designing specialized River Guide Shirts or overseeing a complex corporate uniform order, Jan Rousseaux remains a powerful and relevant figure in the world of custom design and entrepreneurship. Her story is a compelling example of how a strong design philosophy can thrive across diverse markets and personal chapters.