The Rise And Shocking Fall Of 'Coach Ash': 5 Must-Know Facts About Ashley Grayson's Murder-for-Hire Plot

The story of Ashley Grayson, once a celebrated social media influencer and self-proclaimed "eight-figure business coach," has become one of the most sensational true crime sagas of the digital age. As of December 12, 2025, the focus remains squarely on the shocking conspiracy that led to her decade-long sentence in federal prison, a stunning reversal of fortune for a woman who built her brand on wealth, success, and digital entrepreneurship.

The Dallas-based star, known to her followers as 'Coach Ash,' leveraged platforms like Instagram and TikTok to amass a significant following, promoting business courses and a lavish lifestyle. However, the façade of success crumbled when federal officials uncovered a calculated and cold-blooded plot to eliminate her rivals. Her conviction on conspiracy to commit murder-for-hire charges has cemented her name in infamy, raising serious questions about the dark side of online celebrity and the lengths some will go to protect their digital empire.

Ashley Grayson: Biography and Profile Overview

Ashley Grayson’s life before the scandal was a narrative of self-made success, a rags-to-riches story she heavily promoted to sell her online courses. Her profile, however, is now defined by the legal battles and criminal conviction that followed.

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• Full Name: Ashley Massengill Grayson (formerly Ashley Massengill)
• Nickname/Moniker: 'Coach Ash'
• Age: 35 years old (at the time of sentencing)
• Hometown: Dallas, Texas
• Former Occupation: Social Media Influencer, Digital Entrepreneur, Course Creator, Business Coach, Philanthropist, Bestselling Author (self-proclaimed titles)
• Former Business Focus: Internet-based business, focused on teaching others how to achieve financial success.
• Spouse: Joshua Grayson (also convicted in the conspiracy)
• Criminal Conviction: Conspiracy to Commit Murder-for-Hire
• Sentence: 10 years (120 months) in federal prison (Maximum sentence allowed)
• Conviction Date: November 2023 (Sentencing)
• Current Status: Incarcerated in federal prison.

The Shocking Murder-for-Hire Conspiracy

The details of the criminal plot are what truly transformed Ashley Grayson's story from a business scandal to a national true crime obsession. The conspiracy began to take shape in 2021 following a significant falling out with a woman from Southaven, Mississippi.

Grayson, driven by what federal prosecutors described as a desire to eliminate professional and personal rivals, sought to hire a couple—a Memphis, Tennessee couple—to carry out the murders. The entire plot was chillingly transactional, a stark contrast to the motivational content she shared online.

The Hit List and the Price Tag

The scope of the conspiracy was not limited to a single victim. Ashley Grayson attempted to pay the couple to kill a total of three individuals.

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• Victim 1: Her ex-boyfriend.
• Victims 2 & 3: Two separate business rivals.

The price for this triple murder was a staggering $60,000, broken down into $20,000 per target. The conspiracy came to light when the couple she attempted to hire cooperated with federal law enforcement, providing crucial evidence that exposed the depth of the plot. The case was handled by the U.S. Attorney’s Office for the Northern District of Texas and the Department of Justice.

This betrayal of trust and the calculated nature of the crime—attempting to weaponize her wealth to silence competitors—shocked her vast online following and the wider business community. The term "scammer" began to replace "coach" in discussions about her digital presence.

From 'Coach Ash' to Federal Inmate: The Trial and Sentencing

The legal proceedings against Ashley Grayson and her husband, Joshua Grayson, were highly publicized. The couple was criminally convicted in July 2023, with the sentencing following in November 2023.

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The prosecution successfully argued that Ashley Grayson, a woman who boasted of an "eight-figure" net worth and Bestseller status, had used her financial resources and influence to orchestrate a heinous crime. Her public image as a successful entrepreneur was completely dismantled in the courtroom.

RICO Charges and Racketeering

In a further complication to her legal woes, Ashley Grayson, along with her husband Joshua, was also indicted on federal RICO charges. The Racketeer Influenced and Corrupt Organizations Act (RICO) is typically reserved for dismantling organized crime syndicates, suggesting prosecutors viewed her online business and related activities as a criminal enterprise.

This development added a layer of severity to the case, linking the murder-for-hire plot to a broader pattern of racketeering activity. The use of RICO against a social media personality underscores the federal government's increasing focus on holding digital entrepreneurs accountable for criminal activities conducted under the guise of legitimate business.

The Maximum Sentence

In November 2023, Ashley Grayson received the maximum sentence allowable for the conspiracy to commit murder-for-hire charge: 120 months, or 10 years, in a federal correctional facility. The severity of the sentence reflects the gravity of the offense and the calculated intent to cause harm to multiple people. The judge's decision sent a clear message that wealth and online fame do not provide immunity from serious criminal consequences.

The Aftermath and the Digital Legacy of Ashley Grayson

The conviction of Ashley Grayson serves as a cautionary tale within the influencer community. The former "philanthropist" and "course creator" is now a symbol of the dangerous collision between digital ambition and criminal intent. Her online presence, once a source of income and notoriety, has been largely scrubbed or repurposed by true crime content creators and news outlets documenting her downfall.

The entities involved in her digital empire—her courses, her social media accounts, and her "bestselling" claims—are now scrutinized through the lens of her criminal actions. The scandal has generated a massive amount of "deep dive" content, with discussions focusing on the authenticity of her business claims and the ethical responsibilities of online coaches.

The story of Ashley Grayson, from factory worker to social media star, and finally to a federal inmate, is a complex narrative of transformation, ambition, and ultimate destruction. Her name is now inextricably linked not to business success, but to a shocking and failed attempt at murder-for-hire that ended her career and her freedom for the next decade.