7 Shocking Ways Stella Maxwell Is Redefining Modern Supermodel Stardom In 2025

Stella Maxwell, the British-Irish supermodel and former Victoria's Secret Angel, is not just walking runways; she is actively co-designing the future of high-end fashion, making her one of the most influential figures in the industry as of December 12, 2025. Her career has transitioned from a high-profile runway staple to a creative force, culminating in her latest, highly-anticipated capsule collection collaboration that is setting the tone for the upcoming season.

This deep dive explores the most current and exclusive details of Maxwell’s life and career, focusing on her pivotal role as a co-designer, her recent major campaign work, and the strategic moves that cement her status as a global style icon. From high-fashion campaigns to her dedicated advocacy, we reveal the seven most significant developments that define her impact today, answering the curiosity about where this enigmatic model is headed next.

Stella Maxwell: A Complete Biographical Profile

Stella Maynes Maxwell has cultivated a career defined by versatility, moving seamlessly between high-fashion editorial work and commercial campaigns. Her unique, androgynous look and striking presence have made her a favorite for photographers and designers worldwide.

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• Full Name: Stella Maynes Maxwell
• Date of Birth: May 15, 1990
• Place of Birth: Brussels, Belgium
• Nationality: British, Irish, and New Zealander (she holds all three citizenships).
• Early Life: Born in Belgium to Northern Irish parents, she spent her childhood in Belgium, Australia, and New Zealand, where her father worked as a diplomat. She attended Queen Margaret College in Wellington, New Zealand.
• Discovery: Discovered while attending the University of Otago.
• Career Debut: Began modeling professionally in 2009.
• Breakthrough Role: Became a Victoria’s Secret Angel in 2015, a role that brought her global recognition.
• Key Campaigns & Collaborations: Chanel, Versace, Balmain, Marc Jacobs, Max Factor (face of the brand), Mackage, Hunza G, and most recently, Marella.
• Notable Magazine Covers: Vogue (multiple international editions), Elle, Harper's Bazaar, and W Magazine.
• Advocacy: Known for her support and visibility within the LGBTQIA+ community.

The Marella Collaboration: Co-Designing Fall 2025's Hollywood Glam

One of the most significant and *fresh* developments in Stella Maxwell's career is her transition from muse to co-designer. For the Autumn/Winter 2025 season, the internationally renowned fashion brand Marella tapped Maxwell to co-design an exclusive capsule collection.

1. The Shift to Creative Authority

This partnership marks a pivotal moment, showcasing her evolution from a model who interprets a designer's vision to a creative director who shapes it. The Marella x Stella Maxwell collection is one of the brand's most high-profile collaborations to date, signaling a new era for both the model and the Italian label.

2. The 'Hollywood Glam' Aesthetic

The core theme of the Marella Fall 2025 capsule is a seductive reboot of "power dressing" with a distinct "Hollywood glam" aesthetic. Key elements of the collection that have been highlighted include:

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• Sharp Blazers: Tailored, structured pieces that embody sophisticated power.
• Sheer Cuts: Incorporating transparent fabrics for a modern, sensual edge.
• Sleek Silhouettes: Designs meant to suit different styles and occasions, focusing on versatility and elegance.

The collection launched in September, ahead of a London Fashion Week event, and its focus on bold, confident style reflects Maxwell's own personal fashion sensibility.

Stella's 2025 Campaign Dominance and Evolving Public Profile

Beyond her design work, Stella Maxwell continues to be a powerhouse in front of the lens, securing major campaigns and maintaining a high-profile presence at global events. Her strategic choice of projects highlights her commitment to brands that align with her evolving image.

3. Fronting the Hunza G 'Core' Collection

In August 2025, Maxwell was named the newest muse for Hunza G, the iconic British swimwear brand. She fronted their "Core" collection, further solidifying her status as a model who can successfully mix high-fashion editorial work with commercially successful, trend-setting campaigns.

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4. The Mackage and Max Factor Legacy

Her work in 2024, including the Mackage F/W 2024 campaign, continues to influence her 2025 narrative. These long-standing relationships, alongside her role as the face of Max Factor cosmetics, illustrate her enduring appeal and her ability to maintain relevance across diverse sectors of the beauty and fashion industries. The Max Factor partnership, in particular, positions her as a key figure in beauty trends.

5. Strategic Red Carpet and Event Appearances

Maxwell’s attendance at major events, such as the 2025 LACMA Art + Film Gala in November, keeps her firmly in the public eye and reinforces her 'Hollywood glam' persona. Her show-stopping looks at events like Paris Fashion Week and Cannes in 2024 demonstrated her bold and sophisticated approach to event dressing, often leaning into sheer fabrics and sleek mini-dresses.

6. The Power of Authenticity: Advocacy and Personal Life

Stella Maxwell has been a visible and vocal figure in the LGBTQIA+ community, a factor that adds significant depth to her public profile. Her openness about her personal life and relationships has resonated with a global audience, making her a symbol of modern authenticity in a highly curated industry.

This willingness to be genuine, coupled with her professional success, has made her a highly sought-after subject for editorial features. Her August 2025 cover for Women's Magazine Issue 01, for example, explores her identity and influence, confirming her status as a muse who is both a "whisper and a scream" in the current cultural landscape.

7. The Future: More Than Just a Supermodel

The Marella co-designer title is the clearest indicator that Stella Maxwell's career trajectory is moving beyond traditional modeling. She is leveraging her industry experience and personal style to build a brand centered on creative collaboration and commercial influence. Her ability to pivot into design, maintain key beauty and fashion contracts, and use her platform for advocacy ensures that her influence will continue to grow long after her Angel wings have been retired. Her evolution represents the modern supermodel—a multi-hyphenate entrepreneur who is a trendsetter both on the runway and in the boardroom.