7 Shocking Ways JoJo Siwa Has Completely Reinvented Her Career In 2025

JoJo Siwa is no longer the child star defined by glitter and oversized bows; as of late 2025, she has fully embraced a chaotic and controversial second rebrand, marking a dramatic shift into adulthood that has captivated and confused the internet. This year has seen the 22-year-old artist and media mogul shed her signature look, debut a bold new 'gay pop' sound, and confirm a high-profile relationship, all while navigating intense public scrutiny over her identity and career choices.

The transition from a Nickelodeon-backed, family-friendly brand to a more provocative, adult-oriented persona has been anything but smooth, yet it has undeniably kept JoJo Siwa at the center of the cultural conversation. From red carpet debuts to canceled Pride performances, here is a deep dive into the seven most shocking and significant ways JoJo Siwa has reinvented herself in 2025.

JoJo Siwa: Complete Biography Profile and Net Worth (2025)

Before diving into her massive 2025 transformation, here is a quick look at the vital statistics of the powerhouse media personality.

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• Full Name: Joelle Joanie "JoJo" Siwa
• Date of Birth: May 19, 2003
• Age (as of late 2025): 22 Years Old
• Birthplace: Omaha, Nebraska, U.S.
• Occupations: Singer, Dancer, Actress, Media Personality, Entrepreneur
• Known For: Dance Moms, "Boomerang" music video, signature hair bows, *Siwas Dance Pop Revolution*, *Celebrity Big Brother*.
• Estimated Net Worth (2025): $20–$30 Million (Fueled by music streams, merchandise, and digital ventures, including her iconic hair bows which generated hundreds of millions in sales).
• Current Partner (2025): Chris Hughes (British reality TV personality)

1. The Shocking New High-Profile Relationship with Chris Hughes

One of the biggest personal updates of 2025 was JoJo Siwa confirming her relationship with British reality star, Chris Hughes. The couple reportedly met after both participated in the 2025 season of *Celebrity Big Brother*. This revelation immediately thrust Siwa's personal life back into the spotlight, particularly given Hughes' prior relationships and reality TV fame.

The relationship was cemented in the public eye when the couple made their red carpet debut at the Dancers Against Cancer 2025 Gala of the Stars in Los Angeles in October. This public step signals a new era for Siwa, who is now openly navigating a high-profile, adult relationship separate from her previous child-star image. The reality TV connection to Chris Hughes, known for his time on *Love Island UK*, further solidifies her move into the mainstream adult entertainment sphere.

2. Embracing the 'Gay Pop' Sound and 'Bulletproof' Era

Siwa’s career rebrand has been heavily focused on her music, shifting from her bubblegum pop roots to a genre she has controversially dubbed "gay pop." This new artistic direction is a deliberate attempt to move from a child star to a serious artist, marking a dramatic evolution in her sound and visual aesthetic.

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The new single, "Bulletproof," debuted as part of this aggressive rebrand, showcasing a more mature, edgier, and choreography-heavy style. She has also released other new music, including the festive track "Little Drummer Girl" (also titled "Message to the World"), her first holiday song in five years, promoting themes of kindness and unity. Furthermore, the song "Infinity Heart" also dropped, demonstrating her continued prolific output. The entire music project is a blueprint for platform-age branding, intended to reinvent her image and maintain visibility in a highly competitive market.

3. The Bold Image Overhaul: From Bows to Spikes

The most noticeable change in 2025 is JoJo Siwa's physical transformation. Gone are the colorful bows and high ponytails that were once her trademark. She has adopted a much darker, edgier look, frequently incorporating black spikes, dramatic makeup, and avant-garde fashion choices.

A prime example of this dramatic shift was her appearance at the Christian Cowan Spring/Summer 2025 show during New York Fashion Week, where she wore a previously viral "furball outfit." This fashion move is a clear statement that she is shedding the constraints of her past and embracing a more glamorous, adult style, which she also showed off with a bold, bejeweled look at the 2025 iHeartRadio Music Awards.

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4. Navigating the 'Lesbian' Label and Pride Controversy

2025 saw JoJo Siwa embroiled in a significant controversy surrounding her sexual identity and her relationship with the LGBTQ+ community. She was omitted from the Back Lot Bash 2025 event during Chicago's Pride weekend following controversial comments.

Siwa publicly stated that she felt "pressured" to identify as a lesbian, a comment that caused a stir within the community and provided ammunition for anti-LGBTQ+ commentators. She ultimately pulled the plug on a Pride performance after making the statement. While she has been a prominent figure in queer youth culture, her comments and the subsequent cancellation highlighted the complexities and pressures of public identity, especially during a major career transition.

5. The *Celebrity Big Brother* Stint

Her participation in *Celebrity Big Brother* in 2025 was a strategic move to reintroduce herself to a wider, more mature audience. Reality TV is a common vehicle for child stars looking to transition their image, and her time on the show was instrumental in setting the stage for her new relationship and showcasing a more unfiltered version of her personality.

6. Addressing Past Controversies Head-On

As part of her rebrand, Siwa has begun addressing years of public criticism and past controversies, particularly those involving her mother, Jessalynn Siwa, and their former girl group, XOMG POP! By acknowledging the "chaotic life" and "PR blunders" associated with her past, she is attempting to control the narrative of her transformation.

7. A Personal Health Scare Before a Major Performance

In a reminder of the human element behind the celebrity, JoJo Siwa revealed a painful health scare just before a major Black Friday performance in November 2025. This personal update, shared with her massive social media following, served to ground her high-flying career updates and showed a vulnerability that contrasts sharply with her new "Bulletproof" image.