The $95 Million Comeback: 5 Shocking New Ventures Of Adriana Lima In 2025

The legendary supermodel Adriana Lima is experiencing an unprecedented career resurgence in 2025, proving that her reign at the top of the fashion world is far from over. Following a six-year hiatus from major high-fashion runways and a shift to motherhood, the Brazilian icon has made a series of high-profile comebacks, solidified her massive $95 million empire, and signed new, major endorsement deals that are defining her next chapter. This article, updated for December 2025, breaks down her latest projects, from her emotional return to the Victoria's Secret runway to her new business ventures. The model who holds the record as the longest-running Victoria's Secret Angel is not just resting on her laurels; she is actively shaping a powerful legacy as a businesswoman, mother of three, and an enduring fashion powerhouse. Her recent activities, including multiple magazine covers and new clothing collaborations, demonstrate a strategic move to blend her supermodel status with a modern, entrepreneurial approach.

The Enduring Icon: Adriana Lima's Complete Biography and Profile

Adriana Lima’s journey from Salvador, Bahia, Brazil, to becoming one of the highest-paid models in history is a testament to her enduring appeal and professionalism. Her career is marked by a unique blend of high-fashion editorial work and mainstream commercial success, particularly with Victoria's Secret.

• Full Name: Adriana Francesca Lima
• Date of Birth: June 12, 1981
• Place of Birth: Salvador, Bahia, Brazil
• Height: 5 ft 10 in (1.78 m)
• Modeling Debut: 1996 (Ford Supermodel of the World contest)
• Victoria's Secret Angel: 2000–2018 (Longest-running Angel)
• Fantasy Bras: Wore the Fantasy Bra in 2008, 2010, and 2014 (tying the record)
• Former Spouse: Marko Jarić (m. 2009; div. 2016)
• Partner: Andre Lemmers (Film Producer)
• Children: Valentina Lima Jarić, Sienna Lima Jarić, and Cyan Lima Lemmers
• Current Estimated Net Worth (2025): $95 Million

The 2025 Runway Resurgence: Victoria's Secret and High Fashion Comebacks

The year 2025 has been a monumental period for Adriana Lima, marking a powerful return to the runways that cemented her legacy. This comeback is not just nostalgic; it signifies her status as an industry icon whose presence still commands global attention.

The Emotional Victoria's Secret Fashion Show Return

In a moment that thrilled fashion fans worldwide, Adriana Lima returned to the Victoria's Secret Fashion Show (VSFS) in Brooklyn, New York, for the 2025 event. This appearance was particularly significant as it marked her 20th time walking the iconic runway, a feat unmatched by any other model. Her participation alongside a new generation of models, like Gigi Hadid and Paloma Elsesser, was a strategic move by the brand to blend their heritage with their new, inclusive vision.

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A High-Fashion Surprise at Schiaparelli

Lima broke a six-year hiatus from the high-fashion catwalk circuit by making a "special" appearance at Schiaparelli's womenswear Spring/Summer 2025 show during Paris Fashion Week. This unexpected move showcased her versatility, proving she is as relevant in the world of haute couture as she is in commercial modeling. The Schiaparelli appearance, known for its artistic and avant-garde designs, was a powerful statement about her enduring influence.

Beyond the Catwalk: Lima's $95M Empire and New Ventures

While her runway appearances grab headlines, Adriana Lima's true power lies in her business acumen and her ability to translate her brand into lucrative, long-term ventures. Her estimated net worth of $95 million as of 2025 is a testament to decades of strategic partnerships and smart investments.

1. New Endorsement: The Adanola Collaboration (October 2025)

One of the most recent and significant ventures is her collaboration with the rapidly growing athleisure brand, Adanola, announced in October 2025. This partnership positions Lima firmly within the booming activewear and lifestyle market, appealing to a younger, fitness-focused audience. The deal, which focuses on functional and stylish clothing, is a key component of her post-VS career strategy.

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2. The H&M Campaign (August 2025)

In August 2025, Lima was featured in a major campaign for the global retail giant H&M. Working with mass-market brands like H&M ensures her visibility remains high and her image is accessible to millions of consumers worldwide. This type of endorsement is crucial for maintaining her status as a global image ambassador.

3. Real Estate and East Coast Transition

Reports in 2025 indicated that Lima listed her $16 million Brentwood Mansion, signaling a transition to new ventures on the East Coast. While specific details about her East Coast base remain private, this move suggests a potential focus on new media, business, or fashion projects centered in New York or Miami, further diversifying her portfolio beyond the West Coast entertainment industry.

4. High-Fashion Editorial Dominance: Vogue China (July 2025)

Maintaining her editorial relevance, Lima graced three separate covers of Vogue China in July 2025. Securing multiple covers for a major international edition of Vogue is a rare honor and confirms her status as a high-fashion muse, not just a commercial model. This project showcased her 'Life In Looks' and solidified her influence in the crucial Asian fashion market.

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5. Ongoing Brand Partnerships

Beyond the 2025 headlines, Lima continues to maintain lucrative, long-standing relationships with various global brands. These include denim powerhouse Mavi and the Spanish clothing brand Desigual, showcasing her appeal across different sectors of the fashion industry. Her role as a brand face ensures a steady income stream and reinforces her topical authority across multiple fashion segments.

Adriana Lima's 2025 is a masterclass in career reinvention. By strategically choosing high-impact runway appearances, securing modern brand deals, and maintaining her editorial relevance, she has cemented her place not just as a supermodel of the past, but as a dominant force in the global fashion and business landscape of the present and future.