5 Major Career Moves: What Rosie Huntington-Whiteley Is Doing Now In 2025—From FWRD Director To Stepping Down From Rose Inc.

Rosie Huntington-Whiteley has cemented her status as a global supermodel and a sharp-minded businesswoman, but the year 2025 marks a significant shift in her career focus. The multi-hyphenate star is making headlines not just for her stunning campaigns, but for major, decisive corporate and creative moves that are redefining her professional identity in the luxury and beauty space. As of late 2025, the British icon has taken on a powerful new executive role at a major luxury retailer and, in a surprising twist, announced her departure from the beauty brand she founded. These developments, alongside her continued high-profile collaborations and family life with Jason Statham, paint a picture of an entrepreneur strategically pivoting to her next chapter.

Rosie Huntington-Whiteley: Full Biography & Profile

Rosie Alice Huntington-Whiteley is an English model, actress, and businesswoman who rose to international fame as a Victoria's Secret Angel and for her acting roles in major film franchises. Her career has successfully transitioned from the runway to the boardroom, making her a formidable figure in the fashion and beauty industries.

• Full Name: Rosie Alice Huntington-Whiteley
• Date of Birth: 18 April 1987
• Age (as of 2025): 38 years old
• Place of Birth: Plymouth, Devon, England
• Height: 5 ft 9 in (1.75 m)
• Occupation: Model, Actress, Entrepreneur, Fashion Director
• Partner: Jason Statham (Engaged since 2016)
• Children: Jack Oscar Statham (Son, born 2017) and Isabella James Statham (Daughter, born 2022)
• Estimated Net Worth (2025): Between $30 million and $40 million
• Notable Work: Victoria's Secret Angel, *Transformers: Dark of the Moon*, *Mad Max: Fury Road*, Rosie for Autograph (M&S), Rose Inc., FWRD.

The Major Career Pivot: New Executive Role and Brand Departure

The biggest news surrounding Huntington-Whiteley in late 2025 involves a strategic double-move that underscores her evolution from a celebrity endorser to a true corporate leader. This shift involves a high-profile appointment and a surprising exit from her entrepreneurial venture.

Appointed Fashion Director at FWRD: A Strategic Leadership Role

In a move that caught the industry’s attention, Rosie Huntington-Whiteley was appointed as the Fashion Director for the luxury retailer FWRD, which is owned by Revolve Group. This is not a typical brand ambassadorship; it is a significant executive role that places her at the helm of the company's creative direction.

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Her responsibilities in this role include curating the retailer's product selection, shaping the brand's image, and providing high-level fashion authority. The appointment strengthens FWRD’s luxury leadership and capitalizes on Rosie’s impeccable, globally recognized personal style and business acumen. This move signals her commitment to the high-end retail and e-commerce space, leveraging her years of experience in the fashion world.

Stepping Down from Rose Inc.: An Entrepreneurial Exit

Simultaneously, Huntington-Whiteley announced she would be stepping down from her own clean beauty brand, Rose Inc., which she launched in 2021. This announcement, shared via her social media, marks the end of her direct involvement with the brand she founded.

Rose Inc. was established on the principles of clean beauty, high-performance ingredients, and sustainability, reflecting Rosie’s personal passion for skincare and makeup. While the brand continues to operate, her departure allows her to focus her energy on her new, broader executive responsibilities at FWRD and other creative projects. This decision highlights the calculated risks and strategic planning involved in modern celebrity entrepreneurship.

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Ongoing Business Successes: Fashion, Lingerie, and Campaigns

Despite the major changes in her professional life, Rosie Huntington-Whiteley continues to drive success in her established, long-running partnerships. These collaborations showcase her enduring influence as a tastemaker and designer.

The Enduring Power of Rosie for Autograph at M&S

The partnership between Rosie Huntington-Whiteley and Marks & Spencer (M&S) remains one of the most successful and long-lasting celebrity collaborations in the retail world. Her collections, branded "Rosie for Autograph," consistently introduce new lines in lingerie, sleepwear, and loungewear.

The 2025 collections continue to focus on luxurious fabrics like silk and lace, embodying a mix of her signature style and old-school glamour. The continued success of the M&S line demonstrates her ability to connect with a mass-market audience while maintaining a premium, high-quality aesthetic. Recent updates also include new "Rosie HomeWear" lines, expanding her reach into the home lifestyle category.

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Falconeri Campaign with Jason Statham: Quiet Luxury

The power couple of Rosie Huntington-Whiteley and Jason Statham continues to collaborate professionally, most recently starring together in the Falconeri Fall/Winter 2025 ad campaign. The campaign, which celebrates the essence of the Italian cashmere brand, is a perfect embodiment of the 'quiet luxury' aesthetic that dominates current fashion trends.

The campaign beautifully captures their intimate, sophisticated connection, allowing fans a rare glimpse into their dynamic. It’s a smart move that leverages their combined star power and their image as a successful, stylish, and private Hollywood pair.

Personal Life and Family Updates in 2025

While her professional life is undergoing a transformation, Rosie's personal life with action star Jason Statham remains a foundation for her. The couple, who have been together for over 15 years and engaged since 2016, are notoriously private but occasionally share glimpses of their life.

In 2025, the focus remains on their growing family. They are parents to two children: son Jack Oscar, born in 2017, and daughter Isabella James, born in 2022. Rosie has shared rare and sweet family photos, offering small, intimate peeks at their life away from the spotlight. Her candidness about motherhood, balance, and her relationship with the inspiring Jason Statham resonates deeply with her global following, proving she is a relatable figure despite her supermodel status.

Her strategic moves—taking a powerful new executive role while streamlining her entrepreneurial portfolio—show that Rosie Huntington-Whiteley is not resting on her laurels. She is building a legacy that extends far beyond her modeling days, positioning herself as a major player in the future of luxury fashion and retail.