5 Major Power Moves: Inside Meghan Markle And Prince Harry's Shocking 2025 Rebrand

The year 2025 has marked a seismic shift for the Duke and Duchess of Sussex, Meghan Markle and Prince Harry. After years of building their independent life in Montecito, California, the couple has aggressively accelerated their professional and personal projects, signaling a clear, new direction. This comprehensive look, updated today, December 12, 2025, dives into the five most impactful and surprising moves they have made, from launching a highly-anticipated new lifestyle brand to a quiet but significant rebuilding of bridges with the Royal Family. The narrative surrounding the couple—often defined by their 2020 departure from royal duties—is now firmly focused on their entrepreneurial and production endeavors. Their strategy appears to be a dual-pronged approach: Meghan spearheading a personal lifestyle empire while Harry continues his deep-rooted philanthropic and documentary work through their joint company, Archewell Productions.

The Duke and Duchess of Sussex: A Modern Biography Snapshot

• Prince Harry, Duke of Sussex: Born Henry Charles Albert David on September 15, 1984. The younger son of King Charles III and the late Diana, Princess of Wales. Served 10 years in the British Army, including two tours in Afghanistan. Founder of the Invictus Games.
• Meghan Markle, Duchess of Sussex: Born Rachel Meghan Markle on August 4, 1981, in Los Angeles, California. Former actress, best known for her role as Rachel Zane in the legal drama Suits. Active humanitarian and women's rights advocate.
• Marriage: Married on May 19, 2018, at St George's Chapel, Windsor Castle.
• Children: Prince Archie of Sussex (b. 2019) and Princess Lilibet 'Lili' Diana of Sussex (b. 2021).
• Current Base: Montecito, Santa Barbara, California.
• Joint Ventures: Archewell Foundation (non-profit) and Archewell Productions (production company with a multi-year deal with Netflix).

1. The Launch of Meghan’s Lifestyle Brand: 'As Ever'

The most significant professional move of 2025 was the official launch of Meghan Markle's new lifestyle brand, As Ever, in March 2025. This venture marks her return to the personal branding space, reminiscent of her former blog, The Tig, but on a much larger, global scale. The brand's debut quickly captured media attention, focusing initially on artisanal food products. These high-end offerings include specialty items like wildflower honey, a variety of fruit spreads, baking mixes, and even a selection of fine wines. The name "As Ever" is positioned as a "love language," aiming to connect with consumers through a sense of warmth, community, and curated living.

The launch solidifies Meghan's shift toward becoming a lifestyle guru and entrepreneur, a move that allows her to cultivate a separate, powerful professional identity outside of the joint Archewell umbrella. Industry experts have also predicted a future expansion into fashion and clothing lines, particularly after the Duchess made a high-profile appearance at Balenciaga’s show during Paris Fashion Week in late 2025. This new direction highlights the couple's strategy of pursuing separate, focused career paths while maintaining their joint philanthropic work.

2. Archewell’s Netflix Slate: From 'Cookie Queens' to 'With Love, Meghan'

Archewell Productions, the couple's content creation house, has delivered on its multi-year deal with Netflix by announcing and releasing several new projects in 2025, moving beyond the personal focus of their earlier docuseries.

The 'Cookie Queens' Documentary

One of the most talked-about projects is the documentary Cookie Queens, which the Duke and Duchess of Sussex are executive producing. This film spotlights four dedicated Girl Scouts and their journey, going beyond viral videos to reveal a "vibrant, one-of-a-kind" story. The project, a collaboration with Campfire Studios and Wontanara Productions, was even featured at the Sundance Film Festival, giving it significant industry credibility and underscoring the couple’s commitment to uplifting diverse narratives.

A Quiet Release Inspired by Prince Archie

In a quieter move, the couple also released a new documentary on Netflix that was reportedly inspired by a wholesome activity with their son, Prince Archie. While details remain scarce, this project aligns with their stated mission to illuminate thought-provoking stories and demonstrates their ability to produce content that is both personal and globally relevant. Furthermore, a 2025 Netflix series titled With Love, Meghan also launched, indicating a significant acceleration in their production output.

3. The Royal Rift: Rebuilding Bridges with King Charles III

The relationship between Prince Harry and his family, particularly King Charles III, has been a constant source of speculation. However, 2025 saw tangible signs of a potential reconciliation, moving away from the "isolated and unpopular" narrative that plagued their previous year. Reports indicate that King Charles and Prince Harry are actively working on rebuilding their relationship, with the King showing subtle signs of support for Meghan Markle as well. The King has reportedly kept a rare wedding photo with Meghan on display, a gesture interpreted by many as a quiet olive branch.

While a full return to royal duties is off the table, and the couple is not moving back to the U.K., the communication and effort to heal the rift are significant. Prince Harry has been seen having tea with King Charles, indicating personal, private efforts to mend their fractured bond. This development is crucial for the couple's long-term well-being and their children's connection to their British heritage.

4. The Speculation Over Archie and Lilibet's Education

A surprising and highly personal development in 2025 centered on the education of their children, Prince Archie and Princess Lilibet. Sources close to the couple revealed that Prince Harry is "more determined than ever" to have the children educated at a prestigious school in Britain.

This news reportedly caused "utter shock" for Meghan Markle, highlighting a potential point of tension regarding their future base and their children's upbringing. While the family is firmly established in Montecito, the prospect of the children attending a British school suggests that the Sussexes may be considering spending "much more time in Britain" to facilitate this connection, even if they do not permanently relocate. This decision will undoubtedly be one of the most closely watched family choices in the coming years.

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5. The Strategic Pivot to Separate Careers

The overall theme of the couple's 2025 strategy is a move toward professional separation, allowing each to maximize their individual strengths.

Meghan's focus on As Ever and her role as a lifestyle and fashion influencer is a clear move to establish her as a powerful standalone brand. Meanwhile, Prince Harry is doubling down on his philanthropic work, particularly his long-standing commitment to the Invictus Games and other veteran support initiatives. While they continue to co-chair the Archewell Foundation, this strategic separation in their career focus is designed to diversify their portfolio and reduce the media pressure that comes from having all their projects under a single, joint banner. This pivot is a sophisticated move aimed at long-term stability and individual success in their post-royal lives.