5 Major New Projects Confirming Meghan Markle's Powerful 2025 Comeback

Meghan Markle, the Duchess of Sussex, is making a significant return to the public eye in December 2025 with a series of high-profile projects that solidify her transition from a senior working royal to a global media executive and entrepreneur. This year marks a clear pivot for the Duchess, focusing heavily on her production company, Archewell Productions, and the relaunch of her much-anticipated personal lifestyle brand, demonstrating a strategic and powerful comeback to the world stage.

The latest updates confirm a slate of new content for streaming giant Netflix and a fresh identity for her entrepreneurial venture, moving past the initial launch of American Riviera Orchard. Her commitment to storytelling, combined with a focus on her personal passions like cooking and gardening, is defining her narrative for the mid-2020s.

The Complete Biography and Profile of Rachel Meghan Markle

Rachel Meghan Markle, known professionally as Meghan Markle, is an American former actress, producer, and the current Duchess of Sussex. Her life has been a remarkable journey from a Hollywood actress to a member of the British Royal Family and, now, a media mogul based in Montecito, California.

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• Full Name: Rachel Meghan Markle
• Born: August 4, 1981
• Place of Birth: Los Angeles, California, US
• Parents: Doria Ragland (Mother, clinical therapist and yoga instructor) and Thomas Markle (Father, former television lighting director)
• Spouse: Prince Harry, Duke of Sussex (married May 19, 2018)
• Children: Prince Archie of Sussex and Princess Lilibet of Sussex
• Education: Immaculate Heart High School; Northwestern University (graduated 2003 with a dual degree in Theatre and International Studies)
• Key Career Highlights: Role as paralegal Rachel Zane on the legal drama *Suits* (2011–2018); Founder of the lifestyle blog *The Tig* (2014–2017); Co-founder of Archewell Productions and Archewell Foundation; Duchess of Sussex.

The Strategic Rebrand: From American Riviera Orchard to 'As Ever'

One of the most significant pieces of news surrounding Meghan Markle's entrepreneurial efforts in 2025 is the strategic rebrand of her lifestyle venture. The initial name, American Riviera Orchard, was met with mixed reviews and has now been simplified and refocused.

The brand has been officially relaunched under the new name 'As Ever' (stylized as *As ever*). The Duchess reportedly felt the original name was a "word salad" and opted for a more concise, elegant, and timeless moniker. The intention behind 'As Ever' remains the same: to offer a curated line of home goods, food products, and lifestyle content that reflects her personal passions for cooking, gardening, and entertaining.

The initial launch of the brand saw high-profile friends, including fashion designer Tracy Robbins, receive and share images of the brand's first product—a jar of artisanal jam, which successfully generated early buzz and anticipation. The rebrand to 'As Ever' is seen as a professional move to ensure the brand's longevity and clarity in a highly competitive market, aligning with her broader media strategy.

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A New Netflix Series Focused on Home and Lifestyle

The 'As Ever' brand will be intrinsically linked to a major new content deal with Netflix. Meghan is set to return to the spotlight with a new, unscripted Netflix series in early 2025. This series is expected to focus on the topics central to her lifestyle brand: cooking, gardening, entertaining, and the joys of home and community.

This project is part of the multi-year deal the Duke and Duchess of Sussex signed with Netflix under their production banner, Archewell Productions. It marks a significant shift from the more personal, documentary-style content of previous projects, positioning Meghan as a lifestyle guru in the mold of other successful media personalities.

Archewell Productions' Latest Documentary Slate

Beyond the lifestyle focus, Prince Harry and Meghan Markle are continuing their commitment to meaningful storytelling through Archewell Productions. Their latest announcement reveals a new, inspiring documentary project, demonstrating their dedication to social impact content.

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The 'Cookie Queens' Documentary

Archewell Productions has signed on to executive-produce a new documentary titled *Cookie Queens*. This project will spotlight the journey and experiences of four ambitious Girl Scouts, following their efforts and achievements. The documentary aligns with the couple's mission to highlight stories of resilience, community, and female empowerment, themes that have been consistent throughout the work of the Archewell Foundation.

This project, along with other unannounced titles, confirms that the couple's focus remains on utilizing their platform to produce high-quality, impactful media. Their work as executive producers allows them to maintain creative control and shape the narrative of their public contributions, separate from their previous roles within the Royal Family.

Family Life and Philanthropic Efforts in Montecito

While their professional lives are ramping up, the Duchess of Sussex remains deeply committed to her family and philanthropic work from her home base in Montecito, California. Her life with Prince Harry and their children, Prince Archie and Princess Lilibet, continues to be a central focus, often providing a wholesome, family-oriented backdrop to her brand development.

In a recent update, the Duchess shared her efforts to establish new, meaningful family traditions, including a new Christmas tradition for her children. These glimpses into their private life serve to humanize the couple and reinforce the authentic, family-focused values she is building her 'As Ever' brand around.

The couple also continues to be fierce advocates for various social issues, issuing joint statements on matters they care deeply about. Their joint appearance in New York City in April 2025 further underlined their commitment to their public roles as global humanitarians and advocates, balancing their media projects with their charitable endeavors.

The Future of the Duchess of Sussex's Media Empire

The year 2025 is shaping up to be the definitive year for Meghan Markle's transition into a full-fledged media and lifestyle mogul. The rebranding of her company to 'As Ever' and the launch of a new, personal Netflix series are calculated moves to build a sustainable, long-term brand identity.

By focusing on her passions—cooking, home, and storytelling—the Duchess is creating a topical authority that is separate from, but informed by, her royal past. Entities like Netflix, Archewell Productions, and the 'As Ever' lifestyle brand are the cornerstones of her new empire, signaling a permanent and powerful shift in her career trajectory. Her strategic focus on both aspirational lifestyle content and impactful documentaries positions her as a multifaceted executive with a clear vision for her global influence.