Brian "Liver King" Johnson, the polarizing figure who built a multi-million dollar empire on the "Ancestral Lifestyle" and a raw organ meat diet, continues to dominate headlines in a way few fitness influencers can. As of late 2025, his journey has taken a series of dramatic and unexpected turns, moving far beyond his infamous steroid admission to include shocking legal troubles and a complete overhaul of his public persona. The self-proclaimed Primal is currently navigating a complex legal landscape while attempting to rebrand his image, all while his supplement companies continue to generate substantial revenue.
The latest updates in
Brian Johnson: Liver King Biography and Profile
Brian Michael Johnson is more than just a social media sensation; he is a highly successful entrepreneur who leveraged a controversial persona into a lucrative business empire. His origin story is rooted in a desire to cure his sons’ ailments, which he claims led him to embrace the "Ancestral Tenets."
- Full Name: Brian Michael Johnson
- Known As: The Liver King
- Date of Birth: March 2, 1978
- Age (as of 2025): 47
- Residence: Austin, Texas
- Wife: Bozena 'Barbara' Johnson (known as the "Liver Queen," a dentist originally from Poland)
- Children: Two sons, Stryker and Rad
- Primary Businesses: Founder of Ancestral Supplements and Heart & Soil, which specialize in "nose-to-tail" organ meat supplements.
- Net Worth Estimate (2025): Estimated between $10–12 million in liquid assets, though Johnson has claimed figures as high as $310 million.
- Defining Moment: Admitted to using anabolic steroids and human growth hormone (HGH) in December 2022, after years of denying it while promoting a "natural" ancestral lifestyle.
The Shocking 2025 Arrest and Joe Rogan Threat Controversy
The most explosive news surrounding the Liver King in 2025 is his alleged run-in with the law in Austin, Texas. Multiple reports indicate that Brian Johnson was arrested and charged with making a terrorist threat toward podcast giant Joe Rogan.
The Details of the Alleged Incident
The controversy reportedly stemmed from an escalating public feud where Johnson challenged Rogan to a fight. While the exact nature of the threat remains subject to legal proceedings, the incident allegedly led to Johnson’s arrest in June 2025 and subsequent charges. A separate, similar incident was also reported in December 2025, suggesting a pattern of public volatility. This high-profile legal battle has cast a long shadow over his business ventures and public image, proving that the Liver King is still capable of generating massive, sensational headlines.
The arrest is a stark departure from the typical fitness influencer scandal, turning a controversy about raw meat and steroids into a serious legal matter. This development forces the public to view the "primal" persona through a new, more serious lens, raising questions about the stability and future of the Liver King brand.
The Aftermath of the Steroid Lie: Natty or Not?
The foundation of the Liver King's fame—his massive, muscular physique—was long attributed to his adherence to the 9 Ancestral Tenets and a diet of raw organ meats. The December 2022 admission that he was taking $11,000 worth of anabolic steroids and HGH per month shattered that narrative.
The 'Natty' Rebrand and Current Physique
In the wake of the scandal, Johnson faced a class-action lawsuit (later reported as "finished, kaput, dead") and a massive public backlash. His response has been a dramatic pivot: he now claims to be committed to an entirely "natty" lifestyle, monitored and managed by a hormone clinician. Johnson has publicly stated that he "feels better, looks better, and functions better" after being off steroids for nearly two years.
This rebrand is a crucial attempt to salvage his credibility. The core of his message—the value of organ meat and an ancestral lifestyle—remains, but it is now pitched without the false promise of a steroid-fueled physique. The key entities in this discussion are:
- Anabolic Steroids: The performance-enhancing drugs he initially denied using.
- Human Growth Hormone (HGH): Another compound he was using to maintain his physique.
- Hormone Clinician: The professional he now claims to be working with to manage his transition to a natural state.
The Liver King's Enduring Business Empire and 2025 Net Worth
Despite the controversies—the steroid scandal and the 2025 arrest—Brian Johnson's business interests remain robust. His wealth is primarily derived from his two supplement companies, which have successfully capitalized on the growing interest in the "animal-based" and "carnivore" diet movements.
Ancestral Supplements and Heart & Soil
Johnson is the founder of Ancestral Supplements and Heart & Soil, both of which sell encapsulated organ meats (such as liver, heart, and spleen) to consumers seeking "nose-to-tail nourishment." These companies reportedly brought in up to $50 million annually at their peak, and while the exact 2025 figures are private, they remain highly profitable.
The business model separates the performance-enhancing aspect (his physique) from the core product (the supplements). This distinction has allowed the companies to weather the scandal. The products appeal to a specific niche of health enthusiasts who believe in the nutritional superiority of organ meats, a key component of the "Ancestral Tenets."
Net Worth Discrepancy
Johnson has created a significant discrepancy regarding his net worth. While he has publicly claimed his fortune is around $310 million, financial sites estimate his liquid net worth to be a more grounded $10–12 million as of 2025. This money is tied up in his companies, his Austin, Texas properties, and his social media presence, which continues to generate revenue through sponsorships and brand visibility.
The 9 Ancestral Tenets: The Core of the Liver King Philosophy
The "Ancestral Lifestyle" is the foundation of the Liver King's brand, a philosophy he claims he developed after his sons suffered from autoimmune issues. The core of this belief system is encapsulated in the 9 Ancestral Tenets, which he urges his followers—the "Primals"—to adopt.
The tenets themselves are a mix of common-sense health advice and extreme, primal practices:
- Sleep: Prioritizing deep, restorative rest.
- Eat: Consuming a nutrient-dense, nose-to-tail diet, including raw organ meat.
- Move: Engaging in regular, varied physical activity, often outdoors.
- Shield: Protecting yourself from modern toxins and electromagnetic fields.
- Connect: Fostering strong social bonds and community.
- Cold: Practicing cold exposure (e.g., ice baths) for health benefits.
- Sun: Getting natural sun exposure for Vitamin D and circadian rhythm regulation.
- Fight: Embracing challenge and adversity to build resilience.
- Bond: A focus on family and tribal connection, which Johnson credits with saving his children's lives.
While the raw meat and steroid use brought controversy, the tenets themselves, particularly those focusing on sleep, movement, and sun, are widely accepted health practices, giving his brand an element of legitimacy that continues to draw a following.
Detail Author:
- Name : Prof. Breanne Ratke
- Username : ottis52
- Email : ebauch@yahoo.com
- Birthdate : 1972-05-17
- Address : 49136 Braun Isle Port Federico, GA 77074
- Phone : +1-681-405-2126
- Company : Shanahan Group
- Job : Patternmaker
- Bio : Necessitatibus asperiores architecto occaecati non incidunt consequatur. Quia aut doloribus in officia sit. Corrupti sed culpa aut quaerat. Illo explicabo veniam similique illo qui qui.
Socials
instagram:
- url : https://instagram.com/caitlyn_kihn
- username : caitlyn_kihn
- bio : Odio totam assumenda qui possimus. Culpa ut hic amet eaque non. Non eaque at quaerat quo non qui.
- followers : 1296
- following : 1833
twitter:
- url : https://twitter.com/caitlynkihn
- username : caitlynkihn
- bio : Facilis et aut soluta omnis harum. Facilis fuga magnam aliquam veniam molestias. Quia doloribus natus odit molestiae repudiandae perferendis maxime maiores.
- followers : 2644
- following : 272
tiktok:
- url : https://tiktok.com/@caitlyn_kihn
- username : caitlyn_kihn
- bio : Ad nisi ipsa ut exercitationem et qui voluptates.
- followers : 2345
- following : 2946
facebook:
- url : https://facebook.com/kihn2013
- username : kihn2013
- bio : Tempora consequatur facere sit voluptate.
- followers : 6559
- following : 1403