The Unstoppable Rise: 5 Reasons Alex Consani Was Crowned Model Of The Year 2024

The fashion world has officially crowned its new reigning superstar, and the choice is both undeniable and historic. As of late 2024, the title of Model of the Year belongs to the electrifying, internet-savvy, and runway-dominating talent, Alex Consani. Her groundbreaking win at The Fashion Awards 2024, presented by Pandora and hosted by the British Fashion Council (BFC) in London, cemented her status as the industry's most impactful figure of the year, signaling a major shift in what defines a modern supermodel. This victory is not just a personal achievement for Consani; it is a monumental moment for the entire fashion landscape. The 21-year-old American model made history by becoming the first openly transgender woman to ever receive the prestigious BFC Model of the Year award, a title previously held by giants like Naomi Campbell and Adut Akech. Her journey from a viral TikTok creator to the face of major luxury houses highlights a new era where authenticity, personality, and digital influence are just as critical as a captivating walk or editorial presence.

Alex Consani: Complete Biography and Career Timeline

Alex Monette Consani, a name that has become synonymous with the new generation of high fashion, brings a unique blend of high-energy personality and serious runway prowess to the industry. Her career trajectory is a testament to the power of self-expression and the evolving definition of beauty in the 21st century.

• Full Name: Alex Monette Consani
• Date of Birth: July 23, 2003
• Age (as of late 2024): 21
• Nationality: American
• Hometown/Base: New York City, New York
• Agency: IMG Models
• Early Career: Began modeling in 2015, becoming one of the world's youngest transgender models at the time.
• Breakthrough: Signed with IMG Models in 2019. Her platform exploded on TikTok starting in 2020 during the pandemic, where her signature humor and distinctive look (bleach-blonde hair and eyebrows) garnered a massive following.
• Style Signature: Known for an eclectic personal style that mixes vintage thrift finds with high-fashion staples, showcasing her unique, bold perspective.
• Major Accolade: Winner of the Model of the Year at The Fashion Awards 2024.
• Other Recognition: Named to the 2025 TIME100 Creators List.

The Historic Win: A Cultural Turning Point for Fashion

Consani's win at The Fashion Awards 2024, held on December 2, 2024, was more than just an industry accolade; it was a powerful cultural statement. The Model of the Year award recognizes a model who has had the most significant global impact on the industry, demonstrating exceptional influence, a strong personal brand, and successful commercial and editorial work. Her victory as the first trans woman to claim the title is a landmark moment, reflecting a broader, albeit still ongoing, push for genuine inclusivity and representation in high fashion. The industry, often criticized for its slow pace of change, is now celebrating a talent who has broken one of its most significant remaining barriers. This moment follows her earlier trailblazing work, including becoming one of the first openly trans women to walk in the highly anticipated Victoria's Secret Fashion Show in October 2024. The win is a huge nod to the importance of the digital realm in shaping modern careers. Consani successfully leveraged her massive online presence—where she shares humorous and relatable content—to build a personal brand that translates seamlessly to the elite runways and glossy magazine covers. Her ability to connect with a global audience on a personal level has made her the ultimate "it-girl" of 2024.

The 5 Pillars of Alex Consani's 2024 Runway Domination

Alex Consani’s Model of the Year win was built on a foundation of relentless, high-profile work throughout 2024. Her presence was ubiquitous, dominating both the seasonal runway shows and the most exclusive luxury campaigns. Here are the five key areas that secured her the coveted title:

1. The Jacquemus Campaign Takeover

One of the most defining moments of Consani's year was her collaboration with the French luxury house Jacquemus. She was the face of the brand's major 2024 Holiday Campaign and the "Winter Retreat" Campaign, released in November 2024. These campaigns, known for their artistic direction and viral appeal, placed Consani at the center of the global luxury conversation, showcasing her ability to embody high-concept fashion. The visibility from this partnership was instrumental in her year-end recognition.

2. Historic Victoria's Secret Fashion Show Walk

In October 2024, Consani took to the runway for the newly revived Victoria's Secret Fashion Show. This was a significant cultural moment, as she and Valentina Sampaio were among the first openly trans women to walk for the iconic lingerie brand. This appearance demonstrated her commercial appeal and her role in pushing boundaries within mainstream fashion and media.

3. Dominance Across Major Fashion Weeks

Consani was a staple on the global fashion week circuit, walking in "tens of shows" throughout the Spring/Summer and Autumn/Winter 2024 seasons. Her runway credits for the year include an impressive roster of top-tier luxury labels, solidifying her status as a true runway veteran.

• Versace
• Marc Jacobs
• Ferragamo
• Alexander McQueen
• Simone Rocha (Autumn/Winter 2024)
• Mugler (for *Vogue*)

Her consistent presence across all major fashion capitals—New York, London, Milan, and Paris—proved her versatility and high demand among the world's most influential designers.

4. High-Profile Editorial and Commercial Work

Beyond the runway, Consani’s editorial and commercial portfolio for 2024 was extensive. She was featured in the Sisley Fall 2024 Campaign, further diversifying her brand partnerships. Her unique look, characterized by her distinct hair and makeup, made her a favorite for fashion editors looking to capture the current zeitgeist. She has graced the pages of virtually every major fashion publication, cementing her editorial authority.

5. Cultural Influence and Digital Star Power

Unlike previous generations of Model of the Year winners, Consani’s success is inextricably linked to her digital influence. Her millions of followers across social media platforms provide her with a unique direct line to consumers and a powerful tool for brand engagement. This blend of high-fashion credibility and relatable, self-aware content has made her a compelling figure for brands seeking both prestige and mass appeal. The recognition by *TIME* Magazine on their 2025 TIME100 Creators List further validates her cultural impact beyond the traditional fashion bubble.

The Future of Fashion: Inclusivity and Authenticity

The crowning of Alex Consani as Model of the Year 2024 signifies a major evolution for the fashion industry. The title is no longer reserved for a singular, traditional aesthetic; it now celebrates models who are authentic, digitally savvy, and who actively contribute to a more inclusive and diverse representation of beauty. Her journey from TikTok star to a history-making award winner serves as an inspiration for aspiring models and creators globally, proving that genuine self-expression is the ultimate currency in modern high fashion. The industry is watching closely to see how Consani will leverage this monumental win to shape her career and the future of the runway.