Jeremy Allen White For Calvin Klein: The Full Timeline Of His Viral, Internet-Breaking Campaigns

Jeremy Allen White’s partnership with Calvin Klein has officially transcended a single ad campaign, evolving into a defining, multi-chapter collaboration that has cemented his status as a global style icon and a key face for the brand. Since his initial, internet-breaking appearance in early 2024, the actor has returned for multiple, highly anticipated installments, including recent features for the Fall 2024 and Calvin Klein Studio collections, ensuring the conversation around his stripped-back, authentic portrayal remains current and dominant through late 2025.

The initial Spring 2024 campaign, which launched on January 4, 2024, didn't just sell underwear; it generated a cultural phenomenon, leveraging the actor's acclaimed work as Carmy Berzatto in the hit series *The Bear* to create a modern, raw expression of classic Americana. This article provides a comprehensive look at the full timeline of his campaigns, the staggering commercial impact, and the evolution of the actor’s image from a beloved TV chef to a global fashion powerhouse.

Jeremy Allen White: Complete Biography, Roles, and Awards

Born on February 17, 1991, in New York City, Jeremy Allen White is an American actor whose career has been marked by a dedication to complex, emotionally charged roles. Before fully committing to acting, White initially pursued a path in dance, training in jazz, tap, and ballet before making the pivotal switch to the dramatic arts.

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His breakthrough role came with the long-running Showtime series *Shameless*, where he portrayed the intellectual and troubled juvenile delinquent Phillip "Lip" Gallagher for all eleven seasons, from 2011 to 2021.

However, it was his starring role as the tormented, brilliant chef Carmen "Carmy" Berzatto in the FX/Hulu dramedy *The Bear* (2022–present) that propelled him to international stardom and critical acclaim. This role has earned him a remarkable string of major accolades, solidifying his position as one of the most respected actors of his generation.

• Full Name: Jeremy Allen White
• Born: February 17, 1991 (Age 34 in 2025)
• Birthplace: Brooklyn, New York, U.S.
• Breakthrough Role: Lip Gallagher in *Shameless* (2011–2021)
• Acclaimed Role: Carmy Berzatto in *The Bear* (2022–present)
• Major Awards for *The Bear*:
  • Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series (Back-to-back wins in 2023 and 2024)
  • Golden Globe Award for Best Actor – Television Series Musical or Comedy (Back-to-back wins)
  • Critics' Choice Television Award for Best Actor in a Comedy Series

The Viral Phenomenon: Spring 2024 and the "Yes, Chef" Moment

The initial Calvin Klein Spring 2024 campaign, released on January 4, 2024, immediately became a global sensation, effectively "shattering the internet" and setting a new benchmark for celebrity endorsements.

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The campaign was a masterclass in marketing, capitalizing on the actor's immense popularity and his physical transformation for his role in *The Bear*. It was photographed and directed by the renowned Turkish-born fashion photographer and artist Mert Alas, who captured White in a raw, intimate setting.

The Anatomy of an Internet-Breaking Campaign

The core of the campaign was a striking series of images and a video set in Downtown New York City, the actor’s hometown. White was notably featured climbing onto a rooftop, stripping down to his iconic white boxers (a signature Calvin Klein product), and dramatically posing against the backdrop of towering skyscrapers.

The immediate public reception was explosive, with fans and media outlets alike embracing the campaign. The blend of the actor’s muscular physique and his boy-next-door charm resonated deeply, leading to a massive spike in social media engagement. The most common response from fans was the ubiquitous meme of his character's line from *The Bear*: "Yes, Chef, whatever you say, Chef," directly linking the actor's on-screen persona to the brand's image.

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The commercial success was equally staggering. The campaign generated an estimated $74 million in media impact value (MIV) for Calvin Klein, a testament to the power of a simple, yet perfectly executed, celebrity endorsement.

The Evolution of a CK Icon: Fall 2024 and Calvin Klein Studio

The immense success of the Spring 2024 debut established Jeremy Allen White as a key figure in the PVH Corp.-owned brand's marketing strategy, leading to a rapid succession of follow-up campaigns that explored different facets of his persona and the brand’s product lines.

The Fall 2024 Second Installment: Sun-Drenched Denim and Underwear

In the latter half of 2024, Calvin Klein unveiled the second installment of its Fall 2024 campaign, once again starring the acclaimed actor. This campaign presented a shift in aesthetic from the raw, urban rooftop setting to a more relaxed, sun-drenched environment.

Launched around August 27, this installment saw White channeling a vintage rocker look, showcasing not only the brand's core underwear but also their latest denim collection. The images, which featured him in poolside scenes, were described as a "sun-drenched daydream," highlighting modern new fits designed for a relaxed, statement-making style.

The Calvin Klein Studio and Winter 2024 Campaigns

Further demonstrating the depth of the partnership, Jeremy Allen White was tapped for a third campaign in 2024, this time promoting the Calvin Klein Studio line, which often focuses on premium and seasonal collections. This move confirms that the actor is not a one-off viral star but a long-term, multi-season ambassador for the brand.

The Winter 2024 campaign, released under the Calvin Klein Studio banner, positioned White in a more "at home" setting, continuing the theme of stripped-back authenticity that defined his initial success. By featuring him across underwear, denim, and premium studio lines, Calvin Klein has effectively used White to connect with a broad audience, blending high-fashion appeal with the relatable charm of a working-class hero from his most famous roles.

Topical Authority: Why Jeremy Allen White Works for Calvin Klein

The enduring success of the Jeremy Allen White Calvin Klein campaigns lies in a perfect storm of timing and thematic alignment. The brand’s history is built on provocative, raw, and authentic celebrity endorsements, from Mark Wahlberg and Kate Moss to Justin Bieber and Shawn Mendes. White’s appeal, however, taps into a unique modern zeitgeist.

His role as Carmy Berzatto, a chef defined by intensity, dedication, and a hidden vulnerability, provided a powerful narrative context. The images—raw, muscular, and unpolished—felt like a natural extension of a man who works hard and is constantly under pressure, lending an air of rugged authenticity to the simple, classic underwear. This intentional casting decision by Calvin Klein leveraged topical authority and cultural relevance, turning a standard product advertisement into a viral cultural moment that continues to evolve with each new collection.

The actor's continued presence in the brand's seasonal campaigns, from the rooftop of New York to sun-drenched settings and the intimate studio environment, confirms that the initial viral success was not a fluke. It is a calculated and ongoing strategy to position Calvin Klein as the ultimate brand for modern, unpretentious, and powerful masculinity.