5 Shocking Revelations About Julz Goddard’s Journey: From Foster Care To $3M Empire And A Kanye West Lawsuit

The story of Julz Goddard, famously known as YesJulz, is a non-stop, high-octane narrative that has captivated—and often controversially divided—the world of media and entertainment. As of December 2025, her profile has exploded back into the mainstream consciousness as a star on the new Netflix reality series WAGs to Riches, which chronicles her life as an entrepreneurial former WAG (Wives and Girlfriends of sports stars).

Julz's journey is a true "rags-to-riches" tale, transitioning from a challenging childhood in the foster care system to becoming a renowned social media marketing mogul and talent manager with an estimated $3 million net worth. Her life is a whirlwind of high-profile relationships, massive business ventures, and career-defining controversies, including a recent, very public fallout with music icon Kanye West (Ye) that has dominated headlines and social media discussions.

Julz Goddard: Full Biography and Profile

Julieanna Marie Goddard, professionally known as YesJulz, is a prominent American social media personality, entrepreneur, and talent manager whose career trajectory is marked by both phenomenal success and intense public scrutiny.

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• Full Name: Julieanna Marie Goddard.
• Known As: YesJulz.
• Date of Birth: March 2, 1990.
• Age (as of 2025): 35.
• Early Life: Spent her early childhood years in the foster care system before being adopted at the age of nine.
• Career: Entrepreneur, Social Media Personality, Talent Manager, Marketing Mogul, Reality TV Star.
• Major Moniker: "Queen of Snapchat."
• Company: 1AM Entertainment (her imprint/marketing company).
• Reality Show: WAGs to Riches (Netflix).
• Former Partner/Ex-Fiancé: Duke Riley, a linebacker in the NFL (formerly with the Miami Dolphins).
• Child: Daughter, River Goddard.
• Estimated Net Worth (2025): Approximately $3 million.
• Key Controversies: "Culture Vulture" accusations, controversial tweets, and an $8 million lawsuit from Kanye West (Ye).

The Unconventional Rise: From Foster Care to "Queen of Snapchat"

Julz Goddard’s earliest years were defined by instability. She spent time in the foster care system before being adopted at the age of nine, a challenging start that she credits with fueling her relentless drive for success.

Her entrepreneurial journey began to take off in Miami, where she quickly became a fixture in the city’s vibrant nightlife and social scene.

The pivotal moment in her career came with the rise of the social media platform Snapchat. Julz mastered the art of content creation and event promotion, earning her the title "Queen of Snapchat."

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She leveraged this massive digital audience to establish her own marketing and management company, 1AM Entertainment. This venture focused on curating events, launching pop-up experiences, and helping emerging artists gain exposure, solidifying her status as a marketing mogul.

This success laid the groundwork for her transition into a WAG, as her high-profile status led to a relationship with NFL linebacker Duke Riley, with whom she later had a daughter, River.

The Culture Vulture Controversy and Netflix Confrontation

While Julz's career soared, it was consistently shadowed by controversy, particularly accusations of being a "culture vulture." This term is used to describe an individual who profits from or exploits aspects of a culture, often without fully respecting or belonging to it.

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The core of the controversy stems from various past actions, including a highly criticized, now-deleted tweet from 2019 that featured a slogan tee with a derogatory term.

This long-standing issue was brought to the forefront on the Netflix series WAGs to Riches. In one of the show's most dramatic moments, Julz was involved in a heated confrontation with fellow cast member and real estate agent Kenea Danair, who directly accused Julz of exploiting culture for profit.

The emotional exchange forced Julz to address her past mistakes and the public's perception of her role in the entertainment industry. The reality show provided a raw, unscripted look at how these past controversies continue to impact her personal and professional life.

The $8 Million Fallout: Working with Kanye West (Ye)

In one of the most significant and recent developments in her career, Julz Goddard became deeply involved with Kanye West, also known as Ye, working closely on the rollout for his Vultures 1 album.

This high-stakes partnership, however, ended abruptly and explosively. In early 2024, Ye publicly announced that he had fired Julz.

The situation escalated dramatically when Ye's team initiated a massive $8 million lawsuit against her. The legal action alleges that Julz breached multiple non-disclosure agreements (NDAs) related to her work with the rapper and his projects.

Despite the severe legal battle and financial threat, Julz has maintained a surprisingly composed public stance, even expressing continued support for Ye while simultaneously promoting her own endeavors, a testament to her resilient entrepreneurial spirit.

This lawsuit is a critical entity in her current narrative, highlighting the immense risks and rewards associated with working at the highest levels of the music and celebrity world. Her ability to navigate this legal entanglement will be a defining factor in the next chapter of her career.

The Entrepreneurial Spirit: Beyond the WAG Label

While the title of the show, WAGs to Riches, focuses on her past relationship with Duke Riley, Julz Goddard has made it clear that her wealth and success are self-made. Her journey is a powerful example of entrepreneurial drive, transforming social media influence into tangible business assets.

Her company, 1AM Entertainment, has been instrumental in shaping the careers of various artists and the landscape of event marketing. Furthermore, Julz has consistently used her platform to discuss deeply personal topics, including her decision to have an abortion, showcasing a vulnerability that contrasts sharply with her public, high-glamour persona.

This blend of business acumen, controversial past, and candid personal sharing is what makes Julz Goddard a compelling and polarizing figure. Her story is not just about being a WAG; it's about a woman who overcame the foster care system to build an empire, only to find herself constantly fighting to control her own narrative against the backdrop of celebrity drama and legal battles.