Who Is The Macy's Gift Guide Actress? Unpacking Alison Brie's 2024 Holiday Campaign And Career Renaissance

Alison Brie, the acclaimed actress best known for her iconic roles in *Community* and *GLOW*, has taken on a new, high-profile persona: the human embodiment of the Macy's Gift Guide. This is the freshest, most current information available as of today, December 18, 2025, confirming Brie as the face of the retailer's massive Holiday 2024 marketing campaign. Her role is not just a standard celebrity endorsement; she portrays an 'expert gift curator,' bringing her signature wit and charm to help shoppers navigate the overwhelming holiday season and find the perfect presents from Macy's extensive brand catalogue.

This partnership with Macy's solidifies Brie's status as a versatile star, capable of balancing critically acclaimed dramatic and comedic roles with major commercial campaigns. The campaign's central theme leverages her personality as a knowledgeable and humorous guide, transforming the annual gift guide—a typically static resource—into a dynamic and engaging character. Fans of the *Mad Men* and *GLOW* star are seeing her everywhere, from television spots to digital ads, making her synonymous with holiday shopping this season.

The Definitive Alison Brie Biography and Career Milestones

Alison Brie Schermerhorn, born on December 29, 1982, in Hollywood, California, has established herself as one of the most compelling and versatile talents in modern film and television. Her career is marked by a deliberate mix of mainstream success and independent, passion-driven projects, including her recent work as a writer and producer.

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• Full Name: Alison Brie Schermerhorn
• Born: December 29, 1982 (Age 42 as of late 2024)
• Birthplace: Hollywood, California, U.S.
• Education: Graduated from the California Institute of the Arts (CalArts) with a Bachelor of Fine Arts in Theater. She also studied at the Royal Scottish Academy of Music and Drama in Glasgow.
• Breakthrough Role (Television Drama): Trudy Campbell in the AMC series *Mad Men* (2007–2015), a role that earned her a Screen Actors Guild Award.
• Breakthrough Role (Television Comedy): Annie Edison in the NBC sitcom *Community* (2009–2015), a beloved character known for her intense, overachieving personality.
• Acclaimed Starring Role: Ruth Wilder in the Netflix comedy-drama *GLOW* (2017–2019), which earned her two Golden Globe Award nominations and two Critics' Choice Award nominations.
• Recent Creative Roles: Wrote, produced, and starred in the films *Horse Girl* (2020), *Spin Me Round* (2022), and *Somebody I Used to Know* (2023), often collaborating with her husband, actor/director Dave Franco.
• Major 2024/2025 Project: Starring in the horror film *Together*, which is set to premiere at the 2025 Sundance Film Festival.

Decoding the Macy's Holiday 2024 Campaign: Alison Brie as the Ultimate Gift Guide

The "Macy's Gift Guide" Holiday 2024 campaign is a fresh, multi-platform marketing blitz designed to position Macy's as the definitive destination for personalized and comprehensive holiday shopping. The campaign’s creative concept is what makes it unique: instead of just flipping through pages, shoppers get a living, breathing expert—Alison Brie—to guide them.

Brie's character, the "Macy's Gift Guide," is portrayed as a witty, hyper-competent, and slightly stressed guru who has all the answers for even the toughest gift-giving dilemmas. This personification of the guide is a clever way to make the brand's extensive product offerings feel less intimidating and more approachable to the average shopper.

The Holiday Hotline and Celebrity Co-Stars

A key element of the 2024 holiday campaign is the "Holiday Hotline" theme. In a series of commercials, Alison Brie's Gift Guide character fields calls from a diverse group of celebrities who are struggling with their own complex gifting needs. This adds a layer of fun and topical relevance, effectively demonstrating the range of Macy's products.

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• Conan Gray: The popular singer-songwriter, known for his unique style, is featured, likely seeking advice for fashion or unique home goods.
• Baker Mayfield: The NFL quarterback is also a caller, indicating that the campaign covers a wide array of categories, including sports apparel, men's accessories, and tech.

By using celebrities from different spheres—music, sports, and entertainment—Macy's ensures that the message of its extensive brand catalogue and personalized gifting approach reaches a broad audience. Brie’s role is to seamlessly connect the celebrity's problem with the perfect Macy's solution, showcasing the ease of holiday shopping at the retailer.

From Greendale to Gifting Guru: Brie’s Most Recent and Upcoming Projects

While her work as the Macy's Gift Guide is a major commercial highlight for late 2024, Alison Brie’s creative career continues to flourish with a slate of fascinating new projects. Her recent focus has been on roles that allow her to flex her muscles as a writer and producer, often in collaboration with her husband, Dave Franco.

This commitment to independent filmmaking provides a stark, interesting contrast to her high-profile commercial work, demonstrating her depth as an artist. This duality is a testament to her appeal, as she can be both the relatable, quirky star of a major commercial and a serious, award-nominated creative force.

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The 2025 Sundance Premiere: *Together*

One of the most anticipated new projects is the horror film *Together*, which is scheduled to premiere at the prestigious 2025 Sundance Film Festival. Brie stars alongside Dave Franco in this buzzed-about body horror flick. The film is a significant step for both actors, particularly as it continues their trend of working together on unique, genre-bending projects.

Additionally, Brie is attached to the development of a new TV series titled *Long White Cloud*, further indicating her active involvement in producing and starring in new, compelling television content. Her career trajectory shows a clear pattern of seeking out challenging and diverse roles, making her a compelling choice for a campaign that requires both star power and a sense of intelligent, relatable humor.

Alison Brie's Gifting Philosophy and Topical Authority

In interviews surrounding the Macy's partnership, Alison Brie has shared her own personal gifting tips, which align perfectly with the campaign's personalized approach. Her philosophy centers on thoughtful consideration rather than just extravagant spending. She encourages shoppers to think about what the recipient truly needs or would never buy for themselves.

Her role as the Macy's Gift Guide is further cemented by her prominent appearance at a major holiday event. Brie had the honor of being the ribbon cutter at the start of the 2024 Macy's Thanksgiving Day Parade, officially kicking off the holiday shopping season and symbolizing her central role in the retailer's festive marketing efforts. This visibility ensures that the "Macy's Gift Guide" is one of the most recognizable commercial characters of the year.

The choice of Alison Brie for the Holiday 2024 campaign is a strategic move by Macy's to inject personality and relevance into their gifting resources. By personifying the guide with a beloved, versatile, and highly current actress, Macy's successfully captures the attention of a wide demographic, making the process of finding the perfect gift feel less like a chore and more like a fun, guided experience. The campaign’s success lies in its ability to blend the star power of Brie with the practical need for expert holiday shopping advice.