The Knowles-Rowland House: Inside Beyoncé And Kelly Rowland’s $8.4 Million Project To End Homelessness In Houston

The Knowles-Rowland House is not a traditional celebrity mansion or a historic landmark; it is, in fact, one of the most significant philanthropic developments in Houston, Texas, dedicated to tackling chronic homelessness. As of December 2025, this $8.4 million project, backed by Houston natives Beyoncé Knowles-Carter and Kelly Rowland, is officially under construction, transforming a former youth center into 31 units of permanent supportive housing (PSH).

This initiative, a partnership with the non-profit organization Bread of Life, Inc., is a powerful example of celebrity-driven social impact, moving beyond simple donations to create a sustainable solution for the city's unsheltered population. The focus is on providing not just a roof, but comprehensive support services designed to break the cycle of homelessness.

The Namesakes: Beyoncé Knowles-Carter and Kelly Rowland

The project is named in honor of two of Houston's most famous daughters, Beyoncé Knowles-Carter and Kelly Rowland, whose commitment to their hometown’s welfare is now cemented in a tangible, life-changing development. Their involvement signifies a deep-rooted dedication to social justice and community development in the city where their careers began.

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• Beyoncé Knowles-Carter: A globally recognized singer, songwriter, and actress, Beyoncé is one of the best-selling music artists of all time. Her philanthropic work is often channeled through the BeyGOOD Foundation, focusing on economic equity and disaster relief. Her mother, Tina Knowles-Lawson, has been a central figure in the development and announcement of this project.
• Kelly Rowland: A celebrated singer, actress, and television personality, Rowland rose to fame alongside Beyoncé as a founding member of Destiny's Child. She has consistently used her platform to advocate for various social causes, with the Knowles-Rowland House representing a major investment in her hometown’s housing crisis.
• Tina Knowles-Lawson: Beyoncé’s mother and a successful businesswoman and fashion designer, Tina Knowles-Lawson has been actively involved with the project, attending the September 2024 announcement event and lending her name and support to the development’s success.

The $8.4 Million Mission: What is the Knowles-Rowland House?

The Knowles-Rowland House is a critical component of Houston's strategy to address chronic homelessness. It is an adaptive reuse project, repurposing an existing structure—the former Knowles-Rowland Center for Youth (which was a gymnasium)—into modern, livable apartments. This approach is both cost-effective and a way to preserve existing community assets.

Project Overview and Key Details

The development is a collaborative effort involving Bread of Life, Inc., the Houston Housing Authority, and private investors, demonstrating a robust public-private partnership model for affordable housing.

• Location: The project is situated in the vibrant Midtown Houston area, with the primary addresses associated with the development being 2019 Crawford Street and 1615 Gray St. Building B.
• Total Units: The facility will provide 31 units of permanent supportive housing. This number is significant, as each unit represents a life-changing opportunity for an individual to move off the streets.
• Structure Size: The building spans 21,000 square feet across three stories, meticulously designed to offer a safe, dignified, and stable living environment.
• Funding: The total project cost is approximately $8.4 million. A substantial portion of the funding, $7.2 million, was awarded through the American Rescue Plan Act (ARPA) funds, highlighting the government's recognition of the project’s importance.
• Timeline: Following the equity investor closing in June 2024, the project was slated to begin construction in the first quarter of 2025 and is currently in progress.

More Than a Shelter: The Permanent Supportive Housing Model

What truly sets the Knowles-Rowland House apart is its commitment to the Permanent Supportive Housing (PSH) model. PSH is a globally recognized, evidence-based approach that combines affordable housing with voluntary, flexible support services. It is specifically designed for individuals and families facing chronic homelessness, often compounded by disabilities or mental health challenges.

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Unlike temporary shelters, PSH offers long-term leases and a stable environment, which is crucial for recovery and reintegration into the community. All rents within the Knowles-Rowland House will be affordable, ensuring residents can maintain their housing regardless of their income fluctuations.

Comprehensive On-Site Supportive Services

The success of PSH hinges on the quality of the services provided. The Knowles-Rowland House is designed to be a hub of holistic support, addressing the root causes of homelessness. The on-site services will include:

• Case Managers: Dedicated staff to help residents navigate social services, manage finances, and set personal goals.
• Peer Specialists: Individuals with lived experience who can offer mentorship, empathy, and practical advice to new residents.
• Service Specialists: Professionals who connect residents with external resources like job training, mental health care, and substance abuse treatment.
• Transportation: Essential support to ensure residents can attend appointments, job interviews, and access community resources.
• Community Building: Programs focused on fostering a sense of community, belonging, and stability among the residents.

The Broader Impact on Midtown and Houston’s Housing Crisis

The development of the Knowles-Rowland House is a significant win for Bread of Life, Inc., a Houston-based non-profit that has been a pillar of the community for decades, operating on the campus of St. John's United Methodist Church. The project is part of a larger, concerted effort in Houston to move away from temporary solutions toward permanent, integrated housing.

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By transforming an underutilized building into permanent homes, the project contributes directly to preserving affordable housing stock in a rapidly developing area like Midtown. This is particularly vital in preventing further displacement of vulnerable populations.

The involvement of global superstars like Beyoncé and Kelly Rowland also provides an unparalleled platform to raise awareness about the effectiveness of the PSH model. Their endorsement shines a spotlight on the issue of chronic homelessness, encouraging other cities and high-profile individuals to adopt similar, impactful strategies. The Knowles-Rowland House is set to become a national blueprint for how adaptive reuse and celebrity philanthropy can converge to create lasting social change.