Synergy Auto Care North Carolina: 5 Critical Facts You Need To Know After The Viral Juneteenth Controversy

Synergy Auto Care in Wilson, North Carolina, has become a focal point of national attention, not just for its automotive services, but due to a high-profile incident that went viral on social media. As of today, December 17, 2025, the business remains operational, but its reputation has been significantly shaped by a recent customer interaction involving the Juneteenth holiday, prompting a massive wave of online discussion and an official response from the management. This comprehensive article dives deep into the company’s profile, the full spectrum of services it offers to the Wilson community, and the critical details of the controversy that thrust this local shop into the national spotlight.

The intention behind this deep dive is to provide a fresh, factual, and balanced perspective on Synergy Auto Care, moving beyond the surface-level reports to understand the full context of the business, its operations, and the challenges it has faced in the wake of the viral incident. Whether you are a local resident looking for reliable auto service or an observer interested in the intersection of business, customer service, and cultural holidays, the following information provides the most current and relevant details.

The Business Profile: Synergy Auto Care, Wilson, NC

Synergy Auto Care is a family-owned and operated automotive service provider deeply rooted in the Wilson, North Carolina, community. The shop has built its reputation on offering a broad range of maintenance and repair services, aiming to be a one-stop-shop for local vehicle owners. The business is located in the Eagle Point area of Wilson, making it a convenient option for residents in the surrounding suburbs and the greater Wilson County area.

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Key Business and Ownership Details:

• Official Name: Synergy Auto Care Inc.
• Location: 3721 Nash Street Northwest, Wilson, NC 27896
• Owner: Josh Dougherty
• Contact: (252) 640-2449
• Operating Hours: Monday - Friday (8:00 AM - 6:00 PM), Saturday (8:00 AM - TBD)
• Commitment: The business is often described as a beacon of "family values" in the local automotive industry.
• Accreditation Note: It is important to note that Synergy Auto Care Inc. is not a BBB Accredited Business.

Comprehensive List of Synergy Auto Care Services

To establish topical authority, it is essential to detail the full range of services Synergy Auto Care offers to the Wilson community. The shop focuses on routine maintenance and essential repairs, positioning itself as a reliable alternative to larger dealership service centers. Their commitment is to offer transparent and non-pushy service, a trait noted in several pre-controversy customer reviews.

Routine Maintenance and Inspections:

• Oil Changes: Standard and synthetic oil changes for all makes and models.
• Safety Inspections: Performing North Carolina state-mandated vehicle safety and emissions inspections.
• Fluid Services: Transmission, coolant, power steering, and brake fluid flushes.
• Preventative Maintenance: Scheduled services to keep warranties valid and prevent major breakdowns.

Tires and Brake Services:

• Tire Sales and Service: Synergy Auto Care is an authorized dealer for brands like Nokian Tyres, offering sales, mounting, balancing, and rotation services.
• Brake Repair: Full brake system diagnostics, rotor replacement, pad replacement, and caliper service.
• Wheel Alignment: Ensuring proper vehicle handling and maximizing tire life.

Major and Minor Vehicle Repairs:

• Engine Repair: Handling diagnostics and repairs for various engine issues, from minor tune-ups to more complex engine work.
• Electrical System: Diagnostics and repair of vehicle electrical components, including alternators and starters.
• Battery Replacement: Specializing in testing and replacement of automotive batteries.
• Towing Services: Offering assistance for vehicles that are not drivable.
• Minor Repairs: Including belt and hose replacement, wiper blade installation, and filter changes.

The Juneteenth Incident: Backlash and Official Response

The most significant and recent event impacting Synergy Auto Care's public image occurred in mid-2024, stemming from an interaction that was captured on video and quickly went viral across social media platforms like TikTok, YouTube, and Reddit. This incident is crucial for understanding the current state of the business and the public conversation surrounding it.

The Viral Customer Walkout

The controversy began when a Black customer, while attempting to schedule a service appointment, mentioned that she was requesting the time off for the Juneteenth holiday. According to reports, an employee responded by allegedly mocking the holiday, referring to it as being for "reparations or something," demonstrating a lack of understanding or respect for the historical significance of the federal holiday. The customer, feeling disrespected, chose to walk out and decline service, recording her experience, which then led to the video’s explosive circulation online.

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Owner Josh Dougherty's Initial Reaction and Apology

In the immediate aftermath of the incident, owner Josh Dougherty initially posted the surveillance footage of the interaction to the business’s Facebook page. This move, intended as an explanation or defense, ultimately intensified the social media backlash, as many viewers perceived the explanation as insufficient or tone-deaf. The resulting public pressure led to a massive influx of negative reviews and comments, prompting the business to issue a more formal apology and explanation regarding the behavior of the staff involved.

Impact on Reputation and Customer Service

This incident serves as a modern case study in how a local business can be instantly affected by a single viral event, especially one touching on sensitive cultural and racial issues. The core takeaway for the automotive industry and other service businesses is the critical importance of cultural sensitivity and professional customer service training for all staff members. While the business had previous positive reviews highlighting their professionalism and honesty, the controversy demonstrated that one lapse in judgment can overshadow years of positive customer relations, forcing the company to manage a significant public relations crisis and work to rebuild trust within the community.

Future of Synergy Auto Care in the North Carolina Market

The path forward for Synergy Auto Care in Wilson, NC, involves navigating the long-term impact of the Juneteenth controversy while continuing to provide essential automotive services. The business's ability to recover will depend largely on its sustained commitment to internal reforms, including comprehensive cultural competency training for all employees, and a renewed focus on delivering the high-quality, transparent *auto repair* that its loyal customers previously praised.

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For those in the Wilson area, the shop remains a local option for services like *brake repair*, *tire sales*, and *engine diagnostics*. However, the public narrative is now inextricably linked to the events of the viral video. Synergy Auto Care's ongoing story is a testament to the unpredictable nature of modern business, where local operations are constantly under the scrutiny of a global digital audience, making *customer satisfaction* and *ethical business practices* more critical than ever.