7 Unbeatable Reasons Why DuoDuo Snacks (多多 零食) Is Dominating The Asian Snack Market In 2025

DuoDuo Snacks (多多 零食) has rapidly transformed from a simple e-commerce venture into one of the most talked-about physical retail destinations for Asian snacks and lifestyle goods, especially across the West Coast of the United States. As of late 2025, the brand is not just a store; it’s a cultural phenomenon, redefining the snack shopping experience for a new generation of consumers who crave variety, value, and viral trends.

This deep dive explores the unique business model of DuoDuo Snacks, its explosive growth trajectory, and the specific products and strategies that have cemented its status as a go-to lifestyle store, capturing the attention of trendsetters and tastemakers alike in the highly competitive Asian snack market.

DuoDuo Snacks (多多 零食) Company Profile & Expansion Timeline

DuoDuo Snacks is a vibrant, modern retail concept that specializes in offering a curated, yet massive, selection of Asian snacks, beverages, daily household items, and the latest in collectible toys. Its business model successfully blends the high-volume, cost-effective approach of a large Asian supermarket with the trendy, experience-driven atmosphere of a specialty boutique.

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• Founding & Early Years: The company was co-founded by Jason Lu and his business partner, initially operating as an e-commerce shop before transitioning into a physical retail presence.
• Initial Physical Location: The first brick-and-mortar store opened in Pomona, California, quickly becoming a local favorite.
• Core Focus: The brand is laser-focused on young customers, particularly Gen Z, by prioritizing trendy blind boxes and collectible IP merchandise alongside its vast snack inventory.
• Product Scale: DuoDuo Snacks boasts an expansive selection, featuring over 3,000 snack products sourced from various countries worldwide, ensuring a constant rotation of fresh and unique finds.
• Current Expansion (2024-2025): The company is in a phase of aggressive expansion. In 2024, a Fictitious Business Name Statement was filed for a location in Temple City, California, and a store in Rowland Heights, CA, was highlighted in the press for its unique offerings. Most recently, in November 2025, a new Asian supermarket under the DuoDuo Snacks banner signed a lease agreement for a major site at 19765 Stevens Creek Blvd, signaling a significant move into larger retail spaces.
• Community Growth: The brand actively cultivates a strong consumer base, with its growing community expanding to over 37,000 members.

The Blind Box Phenomenon and Collectible Toy Powerhouse

What truly sets DuoDuo Snacks apart from traditional snack retailers is its dual identity as a collectible toy destination. The company has strategically positioned itself as a powerhouse in the collectible toy industry, a move that drives significant foot traffic from the highly engaged Gen Z demographic.

This strategy taps directly into the global "blind box culture," a massive trend where consumers purchase sealed boxes containing a mystery collectible figure, often from limited-edition series. DuoDuo Snacks holds licenses for over 20+ iconic intellectual properties (IPs) and offers more than 45 diverse product categories in this space.

Key Collectible Entities Driving Traffic:

• PopMart: DuoDuo is a major retailer for PopMart, one of the most influential blind box companies globally. Their inventory includes highly sought-after collections like the PopMart x The Monsters Labubu Have A Seat Blind Box, which generate intense curiosity and repeat visits.
• Trendy Merchandise: Beyond snacks, the store stocks stylish household items and other trendy merchandise, solidifying its image as a comprehensive lifestyle store rather than just a grocery stop.
• The 'Treasure Hunt' Experience: The inherent mystery of blind boxes—the thrill of the chase for a rare or 'secret' figure—transforms a routine shopping trip into an exciting treasure hunt, a critical component of its New Retail success.

The DuoDuo Snack Selection: A Curated World of Flavor

While the collectible toys bring in the crowds, the vast and varied snack selection ensures high basket value and customer loyalty. DuoDuo Snacks' inventory is a masterclass in topical authority, covering every niche and trend in the Asian food landscape.

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The store's strategy is to offer a curated selection of the "coolest" and most viral Asian snacks, often at competitive prices, appealing to the modern consumer's demand for both quality and value-driven shopping. This approach mirrors the broader trend in the Chinese snack market where discount retailers are gaining massive traction by focusing on low prices and high-volume sales.

Must-Try Viral and Best-Selling Entities:

• Chinese Lay's Chips: A major draw is the extensive, often dozens-strong, collection of unique Lay's potato chip flavors imported directly from China, which are difficult to find at mainstream American supermarkets.
• QUDUODUO Snacks: The store features popular brands like QUDUODUO, known for its casual office snacks and convenience-focused packaging.
• Global Asian Snacks: Beyond Chinese snacks, the inventory spans treats from Japan, Korea, Taiwan, and Southeast Asia, including popular items like instant noodles, specialty beverages, and unique confectionery.
• Nutritious Options: Catering to the growing "new-style health" trend among young consumers, the store also stocks healthier alternatives, such as the Cereal Duoduo Nutritious Biscuits, made with various grains and nuts.
• Beverages and Confectionery: A wide array of trendy Asian drinks, milk teas, and specialty candy further rounds out the massive selection, ensuring every category of casual food consumption is covered.

The success of DuoDuo Snacks (多多 零食) is a clear indicator of the shift in modern retail. By seamlessly integrating the fun of blind box culture with the massive variety of a global snack emporium, the brand has created a unique, high-value, and viral shopping experience. Its ongoing expansion across key US markets, including the new Stevens Creek Blvd location, confirms its position as a dominant force and a key entity in the future of the Asian lifestyle retail industry.