The $250,000 McLaren Giveaway: Why Dana White's Collaboration With OnlyFans Star Jameliz Benitez Smith Sparked A Firestorm

The recent collaboration between UFC CEO Dana White and social media sensation Jameliz Benitez Smith, better known as "Jelly Bean Brains" or "jellybean.irl," ignited one of the biggest marketing controversies in the combat sports world as of December 17, 2025. This unlikely pairing—a titan of mixed martial arts and a leading OnlyFans and TikTok creator—was a calculated, high-stakes move to promote White’s polarizing new venture, the Power Slap League. The centerpiece of the promotion was a massive, attention-grabbing giveaway: a sleek McLaren supercar valued at over $200,000.

The strategic partnership, designed to inject viral energy into the controversial slap-fighting competition, instantly polarized fans and critics alike. While the campaign achieved its goal of generating massive online buzz, it also drew significant backlash from the MMA community and rival personalities, who accused White of stooping to "clout chasing" by leveraging an adult content creator's massive following.

Jameliz Benitez Smith: Full Biography and Digital Empire Profile

Jameliz Benitez Smith has become a quintessential modern digital celebrity, successfully monetizing a massive following across multiple platforms. Her career path exemplifies the new age of content creation, blending dance, lifestyle, and adult-oriented content to build a formidable personal brand.

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• Real Name: Jameliz Benitez Smith
• Nicknames/Online Aliases: Jelly Bean Brains, Jelly Bean, jellybean.irl, Daisybloomss
• Date of Birth: February 16, 2001 (Age is 24 as of 2025)
• Nationality: American
• Primary Profession: Social Media Influencer, TikTok Star, Dancer, Model, OnlyFans Content Creator
• Famous For: Captivating dance and lifestyle content on TikTok, and her high-profile adult content platform.
• Estimated Net Worth (Unverified): Estimates vary significantly, ranging from $130,000 to over $4 million, accumulated through her OnlyFans subscriptions, brand partnerships, and social media monetization.
• Key Platforms: TikTok, Instagram, YouTube, OnlyFans.

The Power Slap Promotion: A $250,000 Marketing Stunt

The collaboration between the UFC CEO and Jameliz was explicitly tied to the promotion of Power Slap 10, the tenth event of Dana White’s slap-fighting league. Power Slap has been a lightning rod for criticism since its inception, with medical professionals and critics condemning the sport for its inherent dangers and lack of defensive measures, often citing the risk of traumatic brain injury.

To cut through the noise and generate a new wave of viewership, White employed a classic "shock and awe" marketing tactic. The promotion featured Jameliz prominently, leveraging her massive, non-traditional combat sports audience. The contest promised one lucky winner a McLaren 720S, a luxury supercar valued at approximately $250,000.

The promotional videos, which quickly went viral across social media platforms like Instagram and TikTok, showed Jameliz interacting with the car and, bizarrely, even joking about wanting to slap Dana White. The unconventional nature of the campaign—blending high-end luxury, adult content stardom, and a controversial combat sport—was a perfect storm for internet virality.

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White’s decision to partner with an OnlyFans star was a clear signal that he was willing to push boundaries to market his new league, completely bypassing the traditional sports media landscape. This move was not just about promoting Power Slap; it was about demonstrating a disruptive, unapologetic approach to modern advertising.

The Backlash: Fan Criticism and Jake Paul’s "Clout Chasing" Accusation

The immediate reaction from the mixed martial arts (MMA) community was swift and overwhelmingly negative. Many longtime UFC fans expressed disappointment, viewing the collaboration as a cheap, desperate stunt that undermined the legitimacy of the sport Dana White built. The comment sections on White’s social media posts were flooded with criticism, with fans questioning why the head of the world’s premier combat organization would resort to using an adult content creator to promote a product.

One of the most vocal critics was boxing star and rival promoter Jake Paul. Paul, who has a long-standing public feud with White, wasted no time in attacking the move. He publicly labeled White a "clout chaser" for collaborating with Jameliz Benitez Smith, suggesting that the move was born out of desperation to gain relevance for the struggling Power Slap brand. Paul’s criticism added another layer of high-profile drama to the already tense situation, turning a simple promotion into a media spectacle.

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The core of the criticism was twofold: first, the perceived tackiness of using an OnlyFans model for promotion, and second, the desperation to draw attention to the highly-criticized Power Slap League. Critics argued that the move was a distraction from the fundamental issues of the slap-fighting competition itself, particularly the safety concerns voiced by medical experts.

Dana White’s Five-Word Clapback and the Digital Marketing Takeaway

True to his combative nature, Dana White refused to back down from the controversy. Instead of apologizing or ignoring the backlash, he doubled down on his decision. When confronted by a critic online, White issued a succinct, five-word clapback, essentially telling his detractors to mind their own business. This response reinforced White’s reputation as a promoter who is immune to public shaming and will employ any strategy he deems necessary to achieve his marketing objectives.

The Power of Unconventional Partnerships

Despite the moral outrage from traditionalists, the collaboration was a masterclass in modern, attention-based digital marketing. The pairing of Dana White, a figure synonymous with the UFC and combat sports, with Jameliz Benitez Smith, a prominent figure in the "spicy" content creation space, created an undeniable collision of worlds. This shock factor is precisely what generates millions of views and media headlines, achieving a level of exposure a standard sports promotion could never reach.

The campaign successfully tapped into Jameliz’s massive audience, which likely has minimal overlap with the typical combat sports demographic. By using a high-value asset like a McLaren, they created a powerful incentive for both fanbases to engage, share, and subscribe to the Power Slap narrative. Entities like Monster Energy, a key sponsor of combat sports, are constantly looking for viral traction, and this campaign delivered it in spades.

Ultimately, the "Jelly Bean Brains" promotion serves as a stark reminder of the current media landscape: controversy sells, and a high-profile figure like Dana White is willing to withstand any amount of criticism if it means achieving viral dominance and driving traffic to his latest venture, the Power Slap League. For Jameliz Benitez Smith, the collaboration with a mainstream figure like White was a massive boost to her brand visibility, further cementing her status as a top-tier social media influencer capable of commanding attention in any industry.