The Viral Saga Of ‘Here We Go Meme’: From Grove Street To Global Football Transfers

The "Here We Go" meme has evolved from a simple video game quote into a multi-faceted cultural phenomenon, currently dominating social media feeds as of December 17, 2025. What began as a moment of weary resignation for a fictional character has split into two distinct, powerful internet entities: the universally relatable "Ah Shit, Here We Go Again" and the definitive, electrifying "HERE WE GO" of global football news. This article dives deep into the dual origins, the latest viral updates, and the enduring power of this simple yet iconic phrase.

The phrase’s ability to perfectly capture feelings ranging from dread to excitement is why it remains an evergreen piece of internet culture. Whether you are bracing for a repetitive chore or celebrating a massive, confirmed event, the "Here We Go" meme serves as the perfect digital shorthand, continually finding new life in current events and trending topics across platforms like TikTok, X (formerly Twitter), and Reddit.

The Dual Origins: CJ’s Resignation vs. Romano’s Confirmation

Understanding the "Here We Go" meme requires recognizing its two primary, yet completely separate, sources of viral power. Each source addresses a different human intention, from curiosity to anticipation.

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1. "Ah Shit, Here We Go Again": The CJ Phenomenon

The most recognizable version of the meme for many is the one that captures a feeling of frustrating inevitability. This iteration is sourced from the 2004 action-adventure video game, Grand Theft Auto: San Andreas.

• Origin Scene: The quote is spoken by the protagonist, Carl "CJ" Johnson, during the game's opening mission, "Big Smoke."
• Context: CJ returns to his childhood home on Grove Street after a five-year absence, only to immediately be confronted by the familiar, chaotic gang life he sought to escape. His line, "Ah shit, here we go again," perfectly encapsulates his weary resignation to the endless cycle of trouble in the fictional state of San Andreas.
• Viral History: The scene was first isolated and popularized as a reaction image and GIF in the late 2010s. It is used to express exasperation or a sense of déjà vu when facing a recurring, annoying, or predictable situation. The image of CJ stepping out of the train is instantly recognizable to millions.
• Recent LSI Keywords & Updates (2024-2025): The meme continues to evolve. Recent viral trends have seen the phrase translated into over 70 languages, turning it into a global linguistic challenge. Furthermore, the CJ character has been photoshopped into "teams" with modern music and pop culture figures, creating new, humorous contexts for the phrase as recently as June 2025. This indicates its sustained relevance across new generations of meme consumers.

2. Fabrizio Romano: The "HERE WE GO!" King of Transfers

The second, equally powerful, and highly current iteration of the phrase is tied directly to the world of professional football (soccer) and one man: Italian sports journalist Fabrizio Romano.

• The Man: Fabrizio Romano is widely considered the world's most trusted and influential football transfer expert.
• The Catchphrase: He uses the phrase "HERE WE GO!" exclusively on social media (primarily X/Twitter) to confirm that a player transfer deal is 100% complete, signed, and sealed. This is not a rumor; it is a definitive announcement.
• Biographical Profile & Entity List:
  • Name: Fabrizio Romano
  • Born: February 21, 1993, in Naples, Italy
  • Profession: Sports Journalist, Transfer Expert
  • Employer: Sky Sport Italy, The Guardian
  • Signature Phrase: "HERE WE GO!"
  • Key Entities: Football Transfer Market, European Football, Twitter/X, Sky Sport Italia, The Guardian, Done Deal, Transfer Window, Agent Negotiations.
• Impact and Topical Authority: Romano’s "HERE WE GO!" has become a cultural phenomenon in the sports world. A single tweet from him can send fans into a frenzy, cause stock market-like fluctuations in football betting, and instantly confirm the fate of players like Kylian Mbappé, Erling Haaland, or Lionel Messi. The phrase itself has become a meme used by fans to signal any major, confirmed event in their own lives, extending its reach far beyond the sports community.

The Psychology of Inevitability and Anticipation in Memes

Why does a three-word phrase hold such immense power in the digital age? The "Here We Go" meme taps into fundamental human emotions, making it highly shareable and effective.

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The Power of Repetition and Relatability

The CJ version, "Ah Shit, Here We Go Again," is a perfect example of a relatability meme. It is used in countless scenarios, including:

• When a new political scandal breaks.
• When a friend starts telling a story you've heard a hundred times.
• When your computer crashes right before a deadline.
• When a new *Spider-Man* movie is announced (another reboot).

This meme provides a cathartic release for shared frustration. It’s a collective sigh of the internet, a recognition that some battles are simply part of the human condition. The phrase acts as a universal acknowledgment of the cyclical nature of life's annoyances.

The Thrill of Confirmation and Exclusivity

Fabrizio Romano's "HERE WE GO!" leverages the deep-seated human need for confirmation and certainty. In the chaotic world of rumors and speculation, his phrase is a beacon of truth. It carries the weight of exclusivity and authority, transforming a simple meme into a brand of journalistic integrity.

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For football fans, seeing those three words is the culmination of weeks or months of nervous waiting. It’s the moment the rumor mill stops and reality sets in. This positive, high-stakes anticipation is what differentiates it from CJ's weary resignation, giving the phrase a unique and powerful dual meaning in modern meme culture. This duality ensures the phrase's longevity and topical authority across vastly different niches: gaming and global sports.

The Expanding Universe of "Here We Go" Variations (2025 Entity List)

Beyond the two major pillars, the phrase "Here We Go" has spawned numerous smaller, yet significant, variations that contribute to its topical authority and LSI keyword density. These entities show how the meme is continually repurposed for new contexts.

Key LSI Keywords and Related Entities:

• The Cat in the Hat Knows a Lot About That!: This children's show features a song, "Here We Go Go Go Go on an Adventure," which has become a separate, wholesome meme, often used for setting off on a journey or starting a new project.
• The Pittsburgh Steelers: The phrase is heavily used in the NFL community. The Steelers' "HERE WE GO!" fight song and hype videos are a major source of the phrase in American sports, especially during the 2024-2025 season.
• Sound Variations: On TikTok and YouTube Shorts, soundboard versions and remixes of CJ’s voice, often translated or distorted, keep the audio component of the meme fresh and trending.
• "Ah Shit, Here We Go Again" Remakes: The original scene has been remade in various animation styles, pixel art, and even live-action skits, consistently driving traffic and engagement for the LSI keyword "GTA San Andreas meme."

The enduring success of the "Here We Go" meme lies in its versatility. It can be a groan of disappointment (CJ), a shout of victory (Romano), or a cheerful call to action (The Cat in the Hat). As of late 2025, the phrase shows no signs of slowing down, continuing its reign as one of the most adaptable and relevant reaction memes on the internet.