Synergy Auto Care Reviews: The Viral Juneteenth Controversy And The Battle To Rebuild Trust

Synergy Auto Care has become a lightning rod for public discussion over the past year, not just for its automotive services but for a highly publicized customer service controversy that rocked its online reputation. As of December 17, 2025, the brand’s reviews are a deeply polarized landscape, with high praise for technical expertise in some locations battling against a massive wave of public backlash following a viral video incident.

The company, which operates multiple locations, including prominent shops in Wilson, North Carolina, and Hillside, Illinois, is now a case study in how quickly a local business can face a global public relations crisis. This article dives deep into the current state of Synergy Auto Care’s reviews, examining the core services, the locations, and the dramatic fallout from the event that changed its public perception overnight, forcing a sharp focus on the true meaning of customer care.

The Anatomy of a Crisis: The Synergy Auto Care Wilson NC Incident

The dramatic shift in public perception for Synergy Auto Care centered on its Wilson, North Carolina, location (3721 Nash St NW). The controversy erupted following the release of a viral video that quickly circulated across social media platforms, drawing national attention to the local auto shop.

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The incident involved a Black customer who was in the waiting room of the shop. A conversation between employees and patrons regarding the Juneteenth holiday was allegedly recorded, where one employee made dismissive and mocking comments about the federal holiday. Feeling disrespected and uncomfortable, the customer chose to walk out and decline service, documenting the encounter.

The Immediate Aftermath: Review Bombing and Public Backlash

The video's rapid virality led to an immediate and severe public backlash. The Wilson, NC location's online profiles, including Google and Yelp, were instantly flooded with a phenomenon known as a "review bomb." These reviews were a mix of genuine outrage, one-star ratings from people who had never been customers, and even satirical "joke" reviews, all dramatically plummeting the business’s overall star rating.

The company, recognizing the severity of the situation, quickly deleted the original video from their own platform, but the damage was already done. The incident became a major news story, discussed by prominent commentators and news outlets, highlighting the critical importance of respect and cultural sensitivity in customer service.

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The Official Response: Apology and Explanation

In an attempt to mitigate the crisis and address the widespread criticism, Synergy Auto Care in Wilson, NC, released an "APOLOGY & EXPLANATION" video. While the specifics of the statement are not fully detailed in all reports, the move was an acknowledgment of the incident and a necessary step in addressing the public's concerns about the employee's conduct and the shop’s overall culture. The challenge for the company remains the long road to rebuilding the trust and reputation that was severely damaged by the actions of its staff.

A Tale of Two Shops: Synergy Auto Care Reviews Across the US

It is crucial to note that "Synergy Auto Care" is a name shared by several distinct or semi-distinct automotive service providers across the United States. This geographical distinction is vital when evaluating the overall brand reputation, as the experience can vary dramatically from one location to another. The Wilson, NC, shop's controversy is an isolated incident, but its impact has cast a shadow on all businesses bearing the Synergy name.

Synergy Auto Care Hillside, IL: A Different Reputation

In contrast to the turmoil in North Carolina, the Synergy Auto Care Inc. located in Hillside, Illinois (4227 Butterfield Rd), appears to maintain a much more consistently positive reputation. Reviews for the Hillside facility frequently highlight professional and expert service.

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Customers consistently praise the mechanical expertise and fair pricing at this location. One specific technician, "Jose," is often mentioned in reviews for completely exceeding expectations, with customers noting that their vehicles run "like new" after service. Services like water pump replacement are cited as being done quickly and at a reasonable cost, reinforcing a reputation for value and reliability.

Other Synergy Entities

The Synergy name extends further, with businesses like Synergy Car Care in Atco, NJ, and Synergy Cooperative in Wisconsin also providing automotive repair and tire services. This multiplicity of entities means that a blanket assessment of 'Synergy Auto Care' is misleading; consumers must investigate the specific location they plan to visit.

Services Offered and What Customers Say About Value

Across its various locations, Synergy Auto Care positions itself as a full-service automotive repair center committed to delivering quality care and support for various vehicle needs. The core offerings are typical of a professional, independent auto shop, focusing on both routine maintenance and complex diagnostics.

Core Automotive Services and Expertise

The services provided by Synergy Auto Care locations are comprehensive, ensuring they can handle most issues a vehicle owner might face. These services are the foundation of the company's topical authority in the auto repair industry. Key services often mentioned in reviews and business descriptions include:

• Mechanical Diagnosis & Repair: Addressing complex engine and transmission issues.
• Electrical Diagnosis & Repair: Troubleshooting and fixing vehicle electrical systems.
• Routine Maintenance: Oil changes, fluid flushes, and scheduled servicing.
• State Inspections & Emissions Testing: Ensuring vehicles meet local regulatory standards (where applicable).
• Brake Service: Including pad, rotor, and fluid replacement.
• Battery Replacement: A frequently performed service, as noted by the Wilson, NC location.
• Tire Services: Sales, rotation, and repair.

The Value Proposition: Fair Pricing vs. Customer Experience

Before the Wilson, NC incident, a recurring theme in positive reviews for Synergy Auto Care was the perception of fair pricing and a lack of "up-selling." Customers appreciated that the staff did not push unnecessary services, which built significant customer trust and loyalty.

However, the recent controversy has underscored a critical lesson: in the modern, review-driven economy, customer service and respect are as valuable as technical expertise and fair pricing. A single failure in the human element of service can negate years of positive technical reviews. The challenge for the brand moving forward is to ensure that its commitment to excellence extends beyond the mechanical bay and into every customer interaction.

Synergy Auto Care: The Future of Customer Trust

The saga of Synergy Auto Care serves as a powerful modern example of the volatile nature of online reviews and reputation management. While the Hillside, IL, location continues to thrive on a foundation of solid mechanical work and reasonable costs, the Wilson, NC, shop faces the arduous task of overcoming a deep-seated public relations crisis. The brand's future success hinges on its ability to demonstrate a renewed, unwavering commitment to respect, professionalism, and ethical customer interaction. For consumers, the takeaway is clear: always research the specific location, but also pay close attention to the company’s recent history regarding its core values.