The Ultimate Guide To Ulta's 21 Days Of Beauty 2025: Dates, Deals, And Diamond Member Secrets

The Ulta 21 Days of Beauty event is the most anticipated sale in the prestige beauty world, offering three full weeks of daily, limited-time deals on high-end makeup, skincare, and haircare. This comprehensive guide, updated for the current date of December 17, 2025, provides the confirmed dates and a strategic game plan for both the Spring and Fall 2025 events, ensuring you maximize your savings on your favorite holy grail products.

This biannual extravaganza is famous for its "Beauty Steals," which are exclusive, one-day-only offers that slash the prices of best-selling items by a staggering 50%. Planning is crucial, as the most popular products often sell out within hours. Whether you are a loyal Diamond Member or a first-time shopper, understanding the sale's mechanics is the key to a successful haul.

Your Confirmed Ulta 21 Days of Beauty 2025 Sale Calendar

The 21 Days of Beauty sale runs twice a year, once in the spring and once as a major fall event, lasting for 21 consecutive days. Knowing these dates is the first and most critical step in your shopping strategy, allowing you to mark your calendar and preview the daily deals.

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The Ulta Spring 2025 21 Days of Beauty

• Confirmed Start Date: Friday, March 7, 2025
• Confirmed End Date: Thursday, March 27, 2025
• Key Feature: The Spring event often introduces new product categories and features "Weekly Steals" in addition to the traditional Daily Beauty Steals, giving shoppers a bit more time on certain popular items.

The Ulta Fall 2025 21 Days of Beauty

• Confirmed Start Date: Friday, August 29, 2025
• Confirmed End Date: Thursday, September 18, 2025
• Key Feature: The Fall sale is often considered the biggest, showcasing major prestige brands and must-have seasonal products as shoppers prepare for the holiday season. Diamond and Platinum members frequently receive early access or exclusive perks.

The core of the event remains the Daily Beauty Steals. Each day, a new selection of 8–12 products from categories like makeup, skincare, haircare, and fragrance are available for 50% off. These deals are valid for one day only, or while supplies last, both online and in Ulta Beauty stores.

The Ultimate Shopping Strategy: Platinum and Diamond Perks

To truly master the 21 Days of Beauty sale, you must leverage the UltaMate Rewards loyalty program, particularly if you are a Platinum or Diamond member. These tiers offer significant advantages that can make the difference between scoring a coveted product and missing out.

Diamond and Platinum Member Advantages

The most significant benefit for top-tier members is often free shipping on all Beauty Steals purchases, which is a major advantage when buying a single, lower-priced item. Standard Ulta shipping typically requires a minimum purchase, but this perk allows Platinum and Diamond shoppers to secure a single daily deal without worrying about the shipping cost, making the one-day-only offers truly accessible.

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Additionally, these members frequently receive exclusive gifts with purchase (GWPs) or special bonus offers. For the Fall 2025 event, there was mention of a Free Diamond & Platinum Exclusive 15-Piece Gift with an $85 purchase, providing a massive value add to your haul.

Pro Tip: Check your Ulta app and email daily. Sometimes, Platinum and Diamond members get an extra hour of early access to the deals, or even a special promotional code for an additional discount on non-sale items, further maximizing savings.

General Shopping Tactics for Every Customer

• Set Daily Alarms: The deals go live at midnight CT online. The most popular items, especially high-end favorites from brands like Clarins, Tarte, and IT Cosmetics, can sell out before morning. Set an alarm to check the deals as soon as they drop.
• Use the Ulta App: The mobile app is the fastest way to shop. Use the app to preview the upcoming week's deals so you can plan your purchases in advance and budget accordingly.
• Check for Brand Exclusives: Many deals are available only online, while others are available in-store. Always check the fine print for the specific product you are interested in.
• Combine with Multipliers: If possible, strategize your purchase to coincide with Ulta's points multiplier events (e.g., 5x or 10x points on certain categories). This allows you to earn a massive amount of UltaMate Rewards points on your discounted purchase, which can be redeemed for future savings.

Anticipated and Historical Top Deals (Entities to Watch)

While the full, day-by-day calendar of 2025 Daily Beauty Steals is a closely guarded secret until closer to the event, we can predict some of the most likely and sought-after brands and products based on historical sale patterns. Targeting these specific entities will ensure you get the best value during the three-week event.

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Top 10 High-Value Product Entities to Target

Focusing on prestige beauty items is where the 50% off discount provides the most significant savings. These are the categories and brands that frequently appear as Beauty Steals:

1. High-End Serums: Look for the Clarins Double Serum, which is a highly-anticipated deal and a historical favorite that often sells out immediately. Other top-tier serums from brands like Lancôme or Dermalogica are also strong contenders.
2. Cult-Favorite Foundations: Full-size foundations from brands such as IT Cosmetics (like the CC Cream) or Too Faced are frequently featured.
3. Prestige Skincare Devices: Mini devices or specific heads from PMD, Foreo, or NuFACE are high-value steals that make the sale worthwhile.
4. Bestselling Mascaras: Mascaras from brands like Tarte (Lights, Camera, Lashes) or Urban Decay (Perversion) are common Daily Steals and perfect for stocking up.
5. Professional Haircare: Full-size shampoos and conditioners from premium brands like Alterna, Redken, or Biolage are great for replenishing your supply.
6. Eye Creams: Targeted anti-aging treatments, especially from Clinique or First Aid Beauty, are popular skincare deals.
7. Alpha-Arbutin and Discoloration Care: Products like the COSRX The Alpha-Arbutin 2 Discoloration Care Serum were featured in the Spring 2025 sale, indicating a trend toward targeted treatment products.
8. Setting Sprays: Full-size setting sprays from Morphe or MAC Cosmetics are essential items that are great to buy at half price.
9. Fragrance: Select fragrance rollerballs or mini sets from designer brands are often included, offering a chance to try a new scent at a low price.
10. Exfoliators and Cleansers: High-performance cleansers and exfoliators from brands like Murad or Philosophy are staples in the sale, providing essential skincare replenishment.

By focusing your attention on these categories and the confirmed dates for the Spring and Fall 2025 events, you can transform the Ulta 21 Days of Beauty into a strategic opportunity to acquire prestige beauty products at unbeatable prices.