The 5 Must-Have Snoopy Build-A-Bear Releases That Collectors Are Hunting In 2025

The enduring charm of Snoopy, the world-famous beagle from the beloved Peanuts comic strip by Charles M. Schulz, continues its reign in the collectible world, and the Build-A-Bear Workshop collaboration is hotter than ever in 2025. This partnership has consistently delivered some of the most sought-after plush toys, blending the nostalgia of the classic comic with the fun, customizable experience of the Workshop. With the 75th Anniversary of Peanuts driving fresh, limited-edition releases, now is the perfect time for both seasoned collectors and new fans to dive into the current and most coveted Snoopy variations.

As of December 2025, the newest additions and fan favorites are flying off shelves, making specific versions like the Giant Snoopy and the special anniversary editions high-priority targets. These plush friends are more than just toys; they are tangible pieces of pop culture history, celebrating the timeless friendship between Snoopy and the entire Peanuts Gang, including his best pal, Woodstock. Understanding the current catalog and the history of the collaboration is key to building the ultimate collection.

Snoopy Build-A-Bear: The Current Lineup and 2025 Must-Haves

The Peanuts collection at Build-A-Bear Workshop is centered around the iconic beagle, but it features several distinct variations and accessories that cater to different collector preferences. The most prominent and current releases are detailed below, many of which leverage special features like sound chips and unique fabrics to enhance their appeal.

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• The Snoopy Plush with Flappy Ears: This is the core, current Snoopy plush. Its standout feature is the interactive element—when you press its paw, Snoopy’s ears actually flap up and down, bringing the character's playful energy to life. This plush is available as a standalone item or in various gift sets.
• The Peanuts® Giant Snoopy Plush: A supersized, jumbo version of the world’s most famous beagle, this plush is a statement piece for any collector. Standing significantly larger than the standard plush, the Giant Snoopy is often unstuffed when shipped for home stuffing but is a highly coveted, limited-edition item. It is typically priced around $128.00.
• Woodstock 6-Inch Plush: No Snoopy collection is complete without his faithful sidekick, Woodstock. This small, yellow bird is available as a 6-inch plush, often designed as a "wristie" or a small companion piece that perfectly complements the larger Snoopy plush.

Spotlight: The Limited-Edition 75th Anniversary Collection

The 75th Anniversary of Peanuts has brought a wave of limited-edition merchandise, with Build-A-Bear releasing a spectacular commemorative set. This special edition Snoopy often features the popular flappy-ear mechanism and comes dressed in an exclusive outfit celebrating the milestone.

• 75th Anniversary Suit & Shoes Set: This exclusive outfit includes a colorful, sometimes iridescent or shiny silver, suit and matching shoes. The complete set featuring the Snoopy plush with Flappy Ears and the Anniversary Suit is a high-demand item, often retailing around $55.00.

Essential Accessories: Transforming Snoopy into His Personas

A major draw of the Build-A-Bear collection is the ability to dress Snoopy in his most famous alter egos. These outfits not only add to the collectibility but also allow fans to recreate classic Peanuts comic strip moments.

The Flying Ace Pilot Outfit

The most iconic and consistently available outfit is the Flying Ace set, which transforms Snoopy into his World War I flying ace persona, perpetually battling the imaginary Red Baron from atop his doghouse.

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• Brown Bomber Jacket: The centerpiece of the outfit, a classic aviator-style jacket.
• Red Scarf: The essential accessory for any daring pilot.
• Green Pilot Hat with Goggles: Completes the look for Snoopy’s aerial adventures.

The complete Flying Ace Pilot Outfit is typically available for around $18.00, making it an affordable way to instantly enhance the collectibility and display value of the standard Snoopy plush.

Other Notable Outfits and Accessories

Beyond the Flying Ace, other outfits allow Snoopy to embody different facets of his personality:

• Snoopy Pajama Set: A cozy option for fans who prefer Snoopy’s relaxed, contemplative side.
• Joe Cool T-Shirt: While often a retired or limited-edition item, the Joe Cool T-Shirt is a highly sought-after accessory that references Snoopy’s smooth, college-student persona.
• Sound Chips: Collectors can personalize their Snoopy with a variety of pre-recorded sounds, including the famous "woof" or even custom voice messages, a signature part of the Build-A-Bear experience.

Collecting Snoopy: Rare Editions and Topical Authority

For serious collectors, the hunt often extends beyond the current catalog to include retired and limited-edition Build-A-Bear Snoopy variations. Understanding the history of the collaboration adds significant topical authority to a collection and helps identify valuable pieces.

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The collaboration between Build-A-Bear Workshop and Peanuts Worldwide began as early as September 2011, establishing a long-standing tradition of releases. However, some of the most coveted "rare" items stem from specific promotional events.

The 2015 Peanuts Movie Release

One of the most significant limited-edition runs occurred in the Fall of 2015 to coincide with the release of *The Peanuts Movie*. This collection is highly valuable today, as it introduced characters and accessories that have since been retired.

• Fifi the Poodle: A rare find from the 2015 collection, Fifi, Snoopy’s love interest, was released as a Build-A-Bear plush, making her one of the most difficult non-Snoopy Peanuts characters to acquire today.
• The Original Snoopy Plush: The original 2015 Snoopy plush from this era, which may not feature the current "Flappy Ears" mechanism, is considered a collectible vintage item.
• Charlie Brown and the Gang: While not always full-sized plush toys, costumes for other Build-A-Bears, such as a Charlie Brown costume, were sometimes released, allowing fans to complete the entire Peanuts Gang.

When searching for these retired items on secondary markets, collectors should look for original tags and the specific 2015 copyright information to ensure authenticity. The enduring popularity of Peanuts, fueled by the 75th Anniversary celebration in 2025, guarantees that these classic and limited-edition Snoopy plush toys will continue to be cherished collectibles for years to come.