The Target Black Friday 2024 Ad Revealed: 9 Shocking Deals That Defined The Holiday Season

The 2024 holiday shopping season at Target was a marathon, not a sprint, with the retailer releasing its highly anticipated Black Friday Ad and a slew of early deals that started well before Thanksgiving. As of today, December 15, 2025, the full scope of Target's 2024 Black Friday strategy—from the exclusive Target Circle member benefits to the unprecedented discounts on major brands—can be definitively analyzed. The key takeaway from the 2024 ad was Target's commitment to continuous savings, making the traditional single-day Black Friday event just one part of a much larger, month-long savings plan.

The official Black Friday sale week ran from Sunday, November 24, to Saturday, November 30, 2024, but savvy shoppers knew the biggest savings were scattered across multiple "Deal Days" in the weeks prior. Target's layered approach, including a robust Holiday Price Match Guarantee, fundamentally changed how millions of consumers tackled their gift lists and household upgrades, making 2024 a benchmark year for holiday retail.

Target Black Friday 2024: The Definitive Sale Timeline and Key Programs

Target’s 2024 Black Friday campaign was structured to give shoppers maximum flexibility, extending the savings period to nearly two months. This strategy was anchored by several key dates and programs that offered overlapping benefits and ensured customers could shop early with confidence.

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Official 2024 Black Friday Dates and Early Access

• Official Black Friday Date: Friday, November 29, 2024.
• Black Friday Sale Week: The core sale ran for a full week, from Sunday, November 24, to Saturday, November 30, 2024. This period featured the "best planned prices of the season."
• First Early Deal Days: Target kicked off its Black Friday-level pricing with a focused, three-day event from Thursday, November 7, to Saturday, November 9, 2024.
• Second Early Deal Days: A follow-up event, often referred to as a "Deal Days" ad, ran from November 10 to November 16, 2024, continuing the pre-holiday savings push.

The Role of Target Circle and Price Match Guarantee

The free-to-join Target Circle loyalty program was central to the 2024 savings strategy. Members received exclusive digital coupons and were often the first to access Black Friday deals. For power shoppers, the new Target Circle 360 membership, which offers enhanced perks, was available at a 50% discount during the Black Friday period, dropping the $99 annual fee significantly.

The Holiday Price Match Guarantee was one of the most reassuring features of the 2024 sale. Running from November 7 to December 24, 2024, this guarantee allowed shoppers to buy items with confidence, knowing Target would match the price if it dropped lower at Target or a select competitor before Christmas Eve.

The 9 Most Shocking Deals from the Target Black Friday 2024 Ad

The 2024 ad was defined by aggressive discounting across high-demand categories, particularly electronics, toys, and popular home essentials. These nine deals stood out for their depth of discount and the sheer popularity of the products involved.

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1. Up to 50% Off Premium Headphones: Target offered massive savings on top-tier audio gear, including models from premium brands like Beats, JBL, and Bose. This was a major draw for tech enthusiasts and gift-givers alike.
2. Buy-One-Get-One-50%-Off Toy Brands: A classic Black Friday offer, this BOGO 50% off deal applied to major toy entities like VTech, Play-Doh, and Hot Wheels. This instantly became a staple for parents tackling their children's gift lists.
3. 50% Off Figmint 7-Piece Cookware Set: Target’s popular in-house brand, Figmint, saw a deep discount on its essential 7-piece cookware set, making it one of the top home goods deals of the season.
4. Significant iPad Discounts: While specific models varied, the ad highlighted substantial discounts on certain iPad models, a perennial Black Friday favorite that rarely sees steep price drops.
5. Up to 50% Off Video Games and Consoles: The gaming category was heavily discounted, with a focus on both new releases and classic titles, alongside deals on video game accessories.
6. 50% Off Select Holiday Trees: For those decorating their homes, Target offered a surprising 50% off on select artificial holiday trees, allowing shoppers to save hundreds on a major seasonal purchase.
7. 40% Off Apparel and Accessories: The entire store saw thousands of items in the clothing and accessories categories marked down by up to 40%, covering everything from winter wear to fashion accessories.
8. 50% Off Select Board Games: Family fun was made affordable with 50% off select board games and puzzles, including trending titles like Wicked the Game and classics such as Monopoly.
9. Up to 50% Off Floor Care: Essential home maintenance tools, including vacuums and other floor care products from leading brands, were discounted by up to 50%.

How the 2024 Ad Sets the Stage for Target's Future Sales

The Black Friday 2024 ad was not just a list of deals; it was a blueprint for Target's future holiday shopping strategy. The emphasis on early deals, loyalty programs, and price guarantees signals a permanent shift away from a single, chaotic shopping day.

The success of the early Deal Days in November (Nov 7-9 and Nov 10-16) confirms that consumers are eager to start shopping well before Thanksgiving. This trend allows Target to manage inventory, reduce in-store congestion, and drive sales across a longer period. The early announcement of the Holiday Price Match Guarantee provided a crucial layer of consumer confidence, removing the fear of a price drop after purchase.

Furthermore, the deep discounts across Target’s private-label brands, such as the Figmint cookware, alongside major national brands like Beats and Hot Wheels, demonstrates a balanced strategy. This allows Target to capture both budget-conscious shoppers and those looking for premium gifts. Expect future Black Friday ads to lean even more heavily on exclusive Target Circle discounts and tiered membership benefits to reward loyal customers and drive sign-ups for programs like Target Circle 360. The 2024 ad solidified Target's position as a major player in the holiday electronics, toy, and home goods markets.

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