The 2024 holiday shopping season is officially underway, and Walmart is once again setting the pace with an aggressive, multi-phase Black Friday strategy designed to dominate the market. Unlike the single-day rush of the past, this year’s event is a series of three distinct sales, kicking off in early November and leveraging the power of its Walmart+ membership for exclusive early access. Shoppers need to abandon the old "one-day sale" mindset and prepare for a month-long marathon of deals, with specific dates and times being the key to scoring the best savings.
The biggest update for the Walmart Black Friday 2024 event is the retailer's heavy investment in technology, including a new AI shopping assistant designed to personalize deal recommendations and streamline the checkout process. As of December 15, 2025, the official dates and the three-event structure are confirmed, making it essential to know exactly when to log in or head to the store to beat the crowds and secure those highly sought-after doorbusters, especially in electronics and toys.
The Official Walmart Black Friday 2024 Three-Event Schedule
Walmart has cemented its "Deals for Days" strategy, opting for a staggered release of deals to manage inventory, extend the shopping window, and, most importantly, reward its paid Walmart+ members. This three-part event is the backbone of their 2024 holiday push, effectively turning Black Friday into 'Black November.' Knowing these dates is non-negotiable for serious bargain hunters.
- Event 1: The Early Kickoff
- Online Start: Monday, November 11, 2024
- In-Store Start: Friday, November 15, 2024
- Focus: This first wave typically focuses on general merchandise, early toy sales, and mid-range electronics.
- Event 2: The Mid-Month Power Deals
- Online Start: Details often drop the week of November 18, 2024.
- In-Store Start: The following Friday.
- Focus: Historically, this is where major appliance deals and deeper discounts on laptops and home goods begin to appear.
- Event 3: The Black Friday Main Event & Cyber Monday
- Online Start: Monday, November 25, 2024 (Limited online storefront deals begin).
- In-Store Start (Actual Black Friday): Friday, November 29, 2024 (The day after Thanksgiving).
- Focus: The biggest doorbusters, including steep discounts on 4K Smart TVs, gaming consoles, and flagship tech. This event seamlessly transitions into Cyber Monday 2024.
The key takeaway is that the most coveted items—especially high-demand electronics and seasonal toys—will likely be released during Event 1 and Event 3. Shoppers must be prepared for the online start times, as the best deals often sell out within minutes. The actual Black Friday, November 29, remains the day for the ultimate in-store experience and the final wave of doorbusters.
The Essential Walmart+ Advantage for Early Access
The biggest strategic move by Walmart for Black Friday 2024 is the heavy emphasis on its Walmart+ membership. This subscription service is no longer just about free shipping; it is the gatekeeper to the best deals.
Walmart+ members are granted a crucial early access window for *all three* Black Friday events. This head start, typically several hours before the general public, is often the difference between getting a highly discounted item and missing out entirely. For high-demand items like Apple products, Dyson vacuums, or specific gaming bundles, the early access is practically mandatory.
How the Early Access Works
For each event, Walmart+ members can begin shopping online significantly earlier than non-members. This has been a consistent pattern in recent years and is confirmed as the primary strategy for 2024.
- The Time Window: Historically, the early window opens at 12 p.m. ET (9 a.m. PT) on the specified online start date.
- The Benefit: You get first dibs on limited-stock items without the pressure of the general public rush.
- The Strategy: If you plan to spend more than a few hundred dollars on Black Friday, the cost of a Walmart+ membership is almost certainly offset by the savings and reduced stress of securing a doorbuster deal.
Black Friday 2024: Top 5 Predicted Deal Categories and AI Integration
Walmart's strategy for 2024 is to lead competitors with category-specific markdowns, promising deeper discounts in key areas. Data analysts have noted that Walmart continues to offer some of the most competitive pricing, especially in electronics and home goods.
1. 4K Smart TVs and Home Theater
The perennial Black Friday star, 4K Smart TVs, will see massive markdowns. Expect to see doorbuster deals on large-screen models (55-inch and up) from brands like TCL, Vizio, and even some Samsung and LG models. These are almost always the first items to sell out online and in-store. The sweet spot is often the 65-inch models with $200-$400 off the regular price.
2. Gaming Consoles and Accessories
While standalone console discounts are rare, look for heavily discounted bundles. The PlayStation 5 and Xbox Series X/S bundles featuring two games and an extra controller are prime targets. Additionally, high-quality gaming headsets, gaming chairs, and external storage drives will see significant price drops.
3. Apple Products and Wearables
Walmart is a major player in discounting Apple products, typically offering the best deals in the form of gift cards with the purchase of an iPhone or iPad. However, direct price cuts on older-generation Apple Watches, AirPods, and the latest base-model iPads are highly anticipated during the three events. This category draws massive traffic, so early access is crucial.
4. Toys and Holiday Gifts
With the holiday shopping season starting earlier, Walmart is front-loading toy discounts. Expect major savings on popular brands like LEGO, Barbie, Hot Wheels, and exclusive toy bundles. The first event in November will be key for securing the most popular items before they become scarce in December.
5. Smart Home Devices and Laptops
Smart home technology, including Google Nest and Amazon Echo devices, will be priced aggressively. For laptops, look for budget-friendly Chromebooks and entry-level Windows laptops (under $300) to be featured as doorbusters. Mid-range gaming laptops also often see notable discounts during the second and third events.
The AI Shopping Assistant: Walmart’s 2024 Game Changer
A significant, fresh element in the Walmart Black Friday 2024 strategy is the introduction and expansion of its AI shopping tools. Walmart is committed to using artificial intelligence to streamline the shopping experience and gain a competitive edge.
This new AI assistant is designed to enhance both online and in-store shopping by:
- Personalized Deals: Analyzing past purchases and browsing behavior to highlight the most relevant Black Friday deals for individual users.
- Inventory Tracking: Providing real-time, accurate stock levels for specific stores, helping shoppers determine if an item is worth the in-store trip.
- Faster Checkout: Potentially integrating with the Walmart app for a smoother, faster self-checkout or scan-and-go experience during the peak rush.
This focus on technology is part of Walmart's broader effort to make the high-traffic Black Friday experience less chaotic and more profitable. By offering a seamless experience, they aim to solidify their role as a primary destination for holiday shopping, competing directly with Amazon.
Final Strategy: How to Win Black Friday at Walmart
To successfully navigate the complex, multi-event structure of Walmart Black Friday 2024, a clear strategy is required. The days of simply showing up on a Friday morning are over.
1. Get Walmart+ Early: If you are serious about securing a high-demand item, the early access is essential. Sign up before November 11 to ensure you have access to the first wave of deals.
2. Prepare a Deal List: Research the specific model numbers of the TVs, laptops, or appliances you want. Do not rely on generic product names. Have your list ready before each event's online start time.
3. Utilize the App and AI: Download the Walmart app and familiarize yourself with the new AI tools. Use the app to check local store stock and create a digital shopping list that can be easily accessed when the deals go live.
4. Focus on the Online Start: The best, most limited-stock deals will be found online, especially during the Walmart+ early access window. Be logged in and ready to click 'Add to Cart' precisely at the start time for Events 1 and 3.
By understanding the official three-event schedule, leveraging the Walmart+ early access, and utilizing the new AI tools, shoppers can maximize their savings and enjoy a much less stressful Black Friday 2024 experience. The sheer volume of deals and the strategic pricing confirm that Walmart will be a central hub for holiday bargain hunting this year.
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