The Mothman Build-A-Bear Is Back: 5 Shocking Details On The 2025 Release And Secondary Market Chaos

The Mothman Build-A-Bear has proven to be one of the most explosive and sought-after plush releases in the company's history, consistently selling out within hours of every restock. As of today, December 15, 2025, the frenzy shows no signs of slowing down, with the cryptid plush continuing to dominate the secondary market and new, massive releases confirmed for the coming year. This deep dive uncovers the freshest details on the upcoming 2025 restock, the introduction of a colossal new size, and the lasting impact of this "Lovable Legend" on both collectors and the toy industry.

The initial launch of the spooky, winged creature from Point Pleasant, West Virginia, saw over 65,000 enthusiasts join a waitlist, signaling an unprecedented demand that has kept the plush a rare commodity ever since. If you missed out on the first online releases, the good news is that Build-A-Bear Workshop is preparing for a major distribution push that will make the elusive Mothman more accessible than ever before, including an exciting new size perfect for cryptid collectors.

The Mothman Phenomenon: Release Details and Product Specifications

The Mothman plush is the undisputed star of the Build-A-Bear "Lovable Legends" collection, a line dedicated to bringing famous folklore and mythical creatures to cuddly life. This particular release successfully captured the mystery and intrigue of the legendary creature first reported in 1966, transforming it into a must-have collectible.

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Mothman Build-A-Bear Core Product Profile (The Legend)

• Category: Lovable Legends Collection.
• Inspiration: The humanoid creature reportedly sighted in Point Pleasant, West Virginia, beginning on November 15, 1966.
• Design Features: Soft, jet-black fur, large, striking red eyes, and a signature set of black wings.
• Standard Size Retail Price: $25.50 (available stuffed or unstuffed).
• First Online Release: June 27 (Sold out almost immediately).
• Restocks: Numerous online restocks, including a major push around Halloween, all of which sold out rapidly.

The success of the Mothman has paved the way for other legendary creatures in the "Lovable Legends" line, including the Bigfoot, the Loch Ness Monster (Nessie), the Cyclops, and the Groovy Goblin, establishing a strong topical authority in the cryptid plush space.

1. Confirmed: The Mothman is Coming to Stores in Early 2025

For collectors who prefer the in-person experience of the Build-A-Bear Workshop, or those simply unable to secure the plush online before it sells out, the waiting game is almost over. Information has been confirmed that the regular-sized Mothman plush will have an Early 2025 in-store release.

This is a significant shift from previous launches, which were often online-only exclusives. An in-store release means a much wider distribution and a better chance for fans to participate in the traditional "stuffing ceremony," giving the cryptid a heart and bringing the legend to life. While a specific date is still unconfirmed, this early 2025 window is the most crucial piece of news for anyone hoping to buy the Mothman at its standard retail price.

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2. The Giant Mothman Plush: A Colossal 36-Inch Cryptid Arrives July 2025

Perhaps the most exciting news for dedicated collectors is the upcoming release of the Giant Mothman Plush. This jumbo version is a massive 36 inches (3 feet) tall, making it a truly imposing and legendary addition to any collection.

The Giant Mothman is scheduled for release on July 8, 2025. This colossal cryptid is expected to be a premium, limited-edition item. While the official retail price has not been finalized, the sheer size and collectible status suggest it will be significantly higher than the standard $25.50 plush. The 36-inch size adds an entirely new dimension to the "Lovable Legends" line, catering to the most passionate fans of the Point Pleasant legend.

3. Why the Mothman Plush Sells Out Instantly (The Hype Machine)

The Mothman's rapid sell-outs are a perfect storm of factors: nostalgia, internet virality, and genuine collector demand. The creature's status as a beloved piece of American folklore, particularly in West Virginia, gives it a unique appeal that transcends the typical plush toy market.

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The initial release saw over 65,000 people on the waitlist, demonstrating the immediate and overwhelming demand. Each subsequent restock, often announced with little warning, has been met with the same fervor. This scarcity has created a powerful feedback loop: the harder it is to get, the more people want it, further fueling the resale market and ensuring future restocks sell out even faster. This is the classic "drop culture" model successfully applied to a plush toy.

4. The Secondary Market Chaos: Resale Prices Skyrocketing

For those who missed the official drops, the only option has been to turn to the secondary market, where prices are dramatically inflated. The Mothman plush has become a highly valuable commodity, often selling for two to four times its original retail price.

On platforms like eBay and Mercari, the standard 16-inch Mothman plush frequently lists for between $85 and $100+. Bundles that include the regular plush, the smaller Mini Beans® Mothman, and the exclusive Mothman T-Shirt can fetch even higher prices. Collectors are hopeful that the confirmed Early 2025 in-store release and the July 2025 Giant Mothman launch will introduce enough supply to finally cool down the resale market, making the cryptid more accessible to average fans.

5. Personalizing Your Cryptid: Accessories and Mini Mothman

One of the charms of the Build-A-Bear Workshop is the ability to personalize your plush, and the Mothman is no exception. While the creature is perfect in its natural state, collectors can enhance their cryptid with unique accessories and clothing.

The most popular add-on is the official Mothman T-Shirt, which often features a graphic or phrase like "Live, Lurk, Love". This shirt is designed to fit the standard Build-A-Bear size and is a perfect complement to the plush. Additionally, the line includes a smaller, highly collectible Mini Beans® Mothman Plush, which is easier to carry and often bundled with the larger versions. Whether you keep your Mothman bare or dress it in a tiny hoodie, the personalization options ensure that every cryptid fan can create their own "lovable legend."

With the confirmed in-store release in Early 2025 and the massive 36-inch Jumbo version arriving in July 2025, the Mothman Build-A-Bear saga is entering its most exciting chapter yet. Keep a close watch on the official Build-A-Bear channels for exact dates—your chance to finally catch the elusive cryptid is just around the corner.