The Labubu Phenomenon: 7 Must-Know Secrets Behind Pop Mart’s Hottest Blind Box Craze In 2025

The global hype surrounding Pop Mart's Labubu blind boxes has officially reached a fever pitch in 2025, transforming from a niche art toy into a multi-billion dollar cultural sensation. If you’ve been scrolling through social media, you’ve undoubtedly seen the mischievous, jagged-toothed elf known as Labubu, an iconic character that has single-handedly driven Pop Mart’s revenue to unprecedented heights, with sales projected in the billions this year alone. This comprehensive guide dives into the latest 2025 releases, the most sought-after series, and the essential collector knowledge you need to navigate this explosive market.

The allure of the blind box—the thrill of the unknown and the hunt for the elusive Chase Figure—is perfectly embodied by Labubu. As of late 2025, the demand is so intense that new series sell out instantly, leading to a vibrant, often volatile, Secondary Market. Whether you are a seasoned collector or a curious newcomer, understanding the current landscape of the Labubu phenomenon is crucial to securing these highly coveted vinyl and plush figures.

The Creator: Kasing Lung and The Monsters Universe

The Labubu character is the brainchild of renowned Hong Kong artist Kasing Lung, who brought the whimsical, slightly mischievous elf to life. Labubu is the most famous figure within Lung's larger collection, known as The Monsters series. This fantastical universe is rooted in Lung's original work, the picture book "The Story of Puca." The character is instantly recognizable by its ultra-wide grin, nine jagged teeth, and large, expressive ears, often depicted in various playful outfits and settings.

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Kasing Lung's collaboration with Pop Mart, which began around 2019, is the partnership that catapulted Labubu into a global collecting phenomenon. This collaboration transformed the original art toy into a mass-market, yet still exclusive, collectible through the Blind Box format. The artist's unique style, blending cute aesthetics with a slightly punk rock edge, resonates deeply with collectors across Asia, Europe, and North America.

1. The Hottest Labubu Blind Box Series of 2025

The collectible market is constantly evolving, but a few key Pop Mart Labubu series have dominated the conversation and the sales charts throughout 2025. Keeping track of these new and highly sought-after collections is essential for any serious collector.

• The Monsters (Labubu) Wacky Mart Series: This series, with a release date in mid-2025, has generated immense buzz. The "Wacky Mart" theme likely features Labubu in humorous, supermarket-inspired scenarios, making it a fresh and highly desirable set. Collectors are eagerly hunting for the full assortment box.
• THE MONSTERS Pin for Love Series: Officially released on the Pop Mart website in late August 2025, this collection quickly became one of the most sought-after drops of the year. The "Pin for Love" figures are typically Vinyl Plush Pendants, which are smaller, more portable versions of Labubu designed to be bag charms. These plush figures, despite their smaller size, command high prices on the secondary market.
• Big into Energy Blind Box Series V3: Continuing the success of its predecessors, the "Big into Energy" series remains a top-tier collectible in 2025. These figures often feature vibrant, dynamic poses, reflecting an energetic theme, and are considered a "must-have" for many enthusiasts.

The rapid sell-out rate of these new releases, often within minutes of their drop, highlights the sheer intensity of the Labubu Effect on Pop Mart's business model.

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2. Understanding the Labubu Market and Value

The Labubu market is characterized by explosive growth and significant aftermarket value, making it an interesting space for both passion and investment. The sheer scale of the phenomenon is staggering, with Labubu generating hundreds of millions of dollars in revenue for Pop Mart in the first half of 2025 alone.

The Chase Figure Hunt

Every blind box series includes a small number of ultra-rare figures known as Chase Figures or 'Secrets.' The odds of pulling a Chase Figure are typically very low, often around 1 in 144 boxes, though this varies by series. The discovery of a Chase Figure is what drives the high-stakes thrill of opening a blind box. These rare figures often resell for exponentially higher prices on platforms like StockX and eBay, sometimes reaching hundreds or even thousands of dollars, depending on the figure's rarity and aesthetic appeal.

The Plush Pendant Craze

A major trend in 2025 is the soaring popularity of the Plush Pendant versions of Labubu. These small, soft figures, like those in the Pin for Love Series, are designed to be attached to bags or clothing and have become a viral fashion accessory. Their high visibility and perceived scarcity have pushed their secondary market price far beyond their original retail cost, solidifying Labubu's place as a cultural icon alongside other Pop Mart hits like Skullpanda, Molly, and Dimoo.

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3. Essential Tips for Collecting Authentic Labubu Figures

With such high demand and lucrative resale value, the market for counterfeit Labubu figures is unfortunately significant. Protecting your collection and ensuring you are purchasing authentic items is paramount. Here are the crucial steps for Labubu authenticity check in 2025:

• Check for the Official POP MART Branding: An authentic Labubu figure and its packaging must clearly display the "POP MART" logo. Examine the figure itself for the logo, which is often subtly molded into the base or back of the toy.
• Scan the QR Code: A reliable method for verification is the presence of a scannable QR Code on the box. When scanned, this code should direct you to Pop Mart's official landing page, confirming the product's legitimacy.
• Examine the Quality and Detail: Authentic Labubu figures, whether vinyl or plush, exhibit high-quality construction, precise paint application, and a strong, durable feel. Fakes often have sloppy paint, poor material quality, and noticeable imperfections.
• Purchase from Official Channels: The safest way to ensure authenticity is to buy directly from official Pop Mart stores, their official website, or authorized retailers. Be extremely cautious when buying from unverified third-party sellers, especially for high-value or newly released items.

By following these collecting tips and focusing on the latest and most valuable series, you can intelligently build a diverse and authentic collection of Labubu The Monsters figures. The continued success of Kasing Lung's creation ensures that the thrill of the blind box hunt will remain one of the most exciting aspects of the Art Toy world for the foreseeable future.