The Viral Phenomenon: 7 Shocking Facts About 'Black Purse In Here' And The Chit Show Origin

The phrase "Is there a black purse in here?" has become one of the most recognizable and hilariously confusing viral quotes on the internet, cementing its place in the pantheon of modern social media comedy. As of December 15, 2025, the quote continues to trend across platforms like TikTok and Instagram, driving millions of views and inspiring countless reaction videos and merchandise. This deep dive uncovers the full, up-to-date story behind the phrase, the character who uttered it, and the comedian who brought the entire "Chit Show" phenomenon to life. The seemingly nonsensical question is the centerpiece of a brilliant, deliberate comedic mix-up, originating from a highly popular web series featuring the bizarro office-worker character known simply as Chit. The skit’s success lies in its deadpan delivery and the immediate, confused reaction it elicits from the audience, turning a simple prop—a black purse—into a cultural touchstone that signifies the character’s unique brand of humor.

The Man Behind Chit: Jay Renshaw Biography and Career Profile

The character Chit, the source of the "black purse in here" quote, is played by comedian and actor Jay Renshaw. His background in improvisation and dedication to character work laid the foundation for the viral success he has achieved with his web series, The Chit Show.

• Full Name: Jay Renshaw
• Primary Role: Comedian, Actor, Content Creator
• Viral Character: Chit (the office-worker character)
• Primary Platform: TikTok (@renshawjay) and Instagram
• Creative Partner: Kiel Kennedy (co-creator of the Chit character)
• Early Career Decision: Renshaw dropped out of art school at the age of 18 to pursue acting full-time.
• Training: He has a solid foundation in improvisational comedy, notably through training at The Groundlings in Los Angeles.
• Notable Mentions: Renshaw was a late cut in an episode of the long-running comedy series Curb Your Enthusiasm, showcasing his professional acting aspirations beyond social media fame.
• Inspiration: The Chit character is partially inspired by the mockumentary-style of comedy found in shows like The Office.

Renshaw’s commitment to his unique persona has allowed him to transcend a simple viral moment, building a dedicated fanbase around the ongoing narrative of the socially awkward, yet strangely endearing, office worker Chit.

The True Origin Story of 'Is There a Black Purse in Here?'

The phrase "Is there a black purse in here?" exploded onto the internet, specifically through TikTok and Instagram Reels, as part of a sketch from The Chit Show web series. The comedy skit was co-created by Renshaw and his collaborator, Kiel Kennedy.

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The sketch’s humor is rooted in a deliberate, Amelia Bedelia-esque mix-up—a comedic device where a character misunderstands a common phrase or statement and interprets it literally or nonsensically. In the context of the Chit skit, the line is a brilliant piece of misdirection, substituting a potentially sensitive or racially charged phrase with the completely innocuous and confusing question about a handbag. This substitution transforms an awkward situation into a moment of pure, surreal comedy.

The skit quickly gained traction due to its high replay value and the sheer confusion it generated, compelling viewers to share it and ask, "What did he actually say?" This curiosity-based intention is what fueled the meme’s rapid spread across various social media platforms, including Reddit and YouTube Shorts.

The Unbreakable Connection to the 'Do It Lady' Meme

It is impossible to discuss "black purse in here" without also mentioning its inseparable sister phrase: "Do It Lady!" This second catchphrase is often featured in the same or related skits within The Chit Show and has become equally iconic.

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The "Do It Lady" phrase acts as a motivational, albeit bizarrely aggressive, affirmation used by the Chit character. It’s a versatile exclamation that fans have adopted as a new form of encouragement, often replacing older slang like "Get it gurl!" or "You go girl."

The dual nature of the viral content—the confusing question ("black purse in here") paired with the enthusiastic command ("Do It Lady!")—created a perfect storm for meme culture. Together, they represent the core comedic style of the Chit character: a blend of awkwardness, bizarre social commentary, and unexpected bursts of energy. This viral quote sticker and funny waterproof decal combination has become a staple of online merchandise.

7 Key Aspects That Define the Chit Phenomenon

The success of the "black purse in here" quote and the Chit character can be attributed to several key factors that resonate deeply with modern social media users and meme culture:

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1. The Power of Misinterpretation: The line capitalizes on the human tendency to mishear or misinterpret, turning a moment of potential tension into surreal, laugh-out-loud comedy. This technique is a hallmark of high-level improv.
2. Relatability of the Office Worker: Chit is a bizarro office-worker character, a persona that taps into the universal experience of awkward interactions and strange personalities found in corporate settings.
3. The "Amelia Bedelia" Effect: The humor is based on an innocent, yet baffling, literal interpretation of a phrase, a classic comedic trope that appeals to a wide audience.
4. Merchandise and Cultural Adoption: The phrase has been instantly commercialized, appearing on funny retro meme sweatshirts and hot trending tees, which further embeds the quote into pop culture.
5. Platform Synergy: Renshaw and Kennedy successfully utilized the short-form video formats of TikTok and Instagram Reels, which favor quick, punchy, and highly shareable content.
6. The Groundlings Improv Foundation: Jay Renshaw’s training at The Groundlings, a renowned improv comedy school, provides the structural and performance quality necessary for the skits to feel fresh and well-executed, distinguishing them from amateur content.
7. Topical Authority and LSI Keywords: The constant discussion and analysis on platforms like Reddit and YouTube, where fans debate the meaning and origin, sustain the meme's topical authority and keep the related LSI keywords (e.g., viral quote sticker, Do It Lady hoodie, Jay Renshaw TikTok fame) in high rotation.

The "black purse in here" moment is more than just a funny video; it is a masterclass in how modern, short-form comedy can leverage ambiguity and character work to achieve massive, sustained viral success across the digital landscape.