The Viral Secret Behind 'Sunset Shirley X Toni Bravo': Why This Limited Edition Blush Broke The Internet

The beauty world is currently buzzing over one of the most exciting and significant influencer collaborations of the year: the limited-edition launch of the GetSet® Matte Powder Blush by Tower 28 Beauty, created in partnership with the renowned TikTok sensation and self-proclaimed "CEO of Blush," Toni Bravo. This partnership, which dropped recently, has instantly become a must-have for makeup enthusiasts, cementing its place as a landmark moment in inclusive beauty.

The product at the center of this frenzy is the shade "Sunset Shirley," a stunning, deep raspberry color designed to offer rich pigmentation and a flawless matte finish for a diverse range of skin tones. As of today, December 12, 2025, the collaboration remains a hot topic, not just for the quality of the product but for the cultural impact of Tower 28's first-ever creator partnership with an influential voice like Toni Bravo.

Toni Bravo: The Biography of the 'CEO of Blush'

Toni Bravo's journey from a beauty enthusiast to a major brand collaborator is a modern success story in the digital age. Her authentic voice and expertise, particularly with blush products, have earned her the affectionate and widely recognized title of the "CEO of Blush" across social media platforms like TikTok.

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• Full Name: Maria Antonieta Moreno de Bravo (Toni Bravo)
• Nickname/Moniker: "CEO of Blush"
• Hometown/Origin: Long Beach, California
• Professional Background: Naturalized American artist, dancer, and educator. Later transitioned into a prominent beauty influencer and content creator.
• Previous Industry Roles: She previously worked on the social media team for Selena Gomez's beauty brand, Rare Beauty, giving her a deep, insider understanding of the cosmetics industry.
• Social Media Focus: Known for engaging makeup tutorials, product reviews, and rollerskating tips, primarily on TikTok under the handle bonitravo.
• Management: Represented by Digital Brand Architects (DBA).
• Key Collaborations: Tower 28 Beauty (first-ever creator collaboration for the brand).

Toni Bravo’s rise is attributed to her genuine passion and her ability to articulate the nuances of makeup application, especially for blush, which she considers a transformative product. Her content is celebrated for being relatable, informative, and focused on diverse skin tones, which made her the perfect partner for a brand dedicated to sensitive skin and clean beauty like Tower 28.

The Historic Tower 28 x Toni Bravo Collaboration

The partnership between Tower 28 and Toni Bravo is not just another influencer launch; it represents a significant milestone for the six-year-old sensitive skin brand. It is the brand's very first creator collaboration, a decision that speaks volumes about Toni Bravo's authority and influence within the beauty community.

Tower 28, known for its commitment to clean, non-toxic, and non-irritating products that are safe for sensitive skin and meet the National Eczema Association's standards, sought out Bravo for her expert eye and deep understanding of color payoff. The goal was to develop shades of their popular GetSet® Matte Powder Blush that would be truly vibrant and visible on all complexions, especially deeper skin tones.

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The Two Must-Have Shades: Sunset Shirley and Downtown Daiquiri

The collaboration introduced two limited-edition shades, each personally tested and perfected by Toni Bravo to ensure they met her high standards for pigmentation and blendability. These shades stand out for their rich, saturated color that seamlessly blends into the skin for a soft, glowing, and long-lasting finish.

Sunset Shirley x Toni Bravo:

• Color Profile: Described as a deep raspberry or a warm raspberry shade.
• Intention: This shade was specifically formulated to be a vibrant, universally flattering color that offers incredible depth and payoff, making it a standout choice for those with medium to dark skin tones who often struggle to find blush shades that truly pop.
• The Name: The name "Sunset Shirley" evokes the beautiful, rich colors of a late afternoon sky, blending the warmth of a sunset with a playful, classic name.

Downtown Daiquiri x Toni Bravo:

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• Color Profile: Described as a bright coral or a vibrant, electric coral.
• Intention: This shade provides a burst of color, perfect for achieving a fresh, summery, and energetic look. It complements the deeper, more dramatic tone of Sunset Shirley, offering a complete range of blush options in the collection.

The Product Innovation: GetSet® Matte Powder Blush

The foundation of this collaboration is the innovative GetSet® Matte Powder Blush formula. This product is a hybrid that combines the best features of a blush and a setting powder, making it a unique addition to any makeup routine.

The formulation is key to its viral success. Unlike traditional powder blushes that can look chalky or settle into fine lines, the GetSet® blush is designed to be blurring and smoothing. It provides a soft-focus effect that minimizes the appearance of pores while delivering highly pigmented color. The result is a flawless, airbrushed look that lasts all day without feeling heavy or dry.

For Toni Bravo, a true "blush connoisseur," the formula's ability to seamlessly blend and provide rich color saturation was non-negotiable. She rigorously tested the collaboration shades to ensure they met the demanding standards of the beauty community, especially for those seeking vibrant color that truly shows up on their skin. The GetSet® formula is also a testament to Tower 28’s commitment to sensitive skin, as it is non-comedogenic and free from common irritants.

Why 'Sunset Shirley' is More Than Just a Shade

The overwhelming demand for "Sunset Shirley x Toni Bravo" signifies a larger shift in the beauty industry. This collaboration is a powerful example of how brands are moving beyond superficial diversity and truly partnering with creators who represent and advocate for inclusive beauty standards.

Toni Bravo, with her authoritative voice on color and formulation, ensured that the shades were not simply light washes of color but deeply saturated hues that would work beautifully across the entire spectrum of skin tones. The shade "Sunset Shirley," in particular, fills a gap in the market for a rich, deep raspberry that provides a healthy, authentic flush without appearing muddy or ashy on darker complexions.

The success of this limited edition launch proves that consumers are eager to support collaborations that are thoughtfully designed and driven by the expertise of genuine content creators. It’s a win for Tower 28, a win for Toni Bravo, and a major win for the beauty community that has long sought after high-quality, inclusive makeup products. The "Sunset Shirley" shade is now a benchmark for future creator collaborations and a testament to the power of a true partnership.