The Mystical Magical Story Of Moonbeam Ice Cream: 5 Things You Need To Know About Benson Boone's Viral Flavor

The term "Moonbeam Ice Cream" has exploded from a nonsensical, throwaway lyric in a pop song to a legitimate cultural phenomenon, culminating in a highly sought-after, limited-edition dessert. As of December 12, 2025, the conversation is dominated by the massive collaboration between chart-topping singer Benson Boone and the viral dessert chain Crumbl Cookies, which officially brought the imaginary treat to life in the form of a unique, ice cream-inspired cookie. This deep dive uncovers the surprising origin, the complex flavor profile, and the sheer virality of the "celestial sweet treat" that has captivated fans and foodies alike. The story of this dessert is a perfect example of how music, social media, and modern food trends intersect, transforming a simple phrase into a real-world product that sparked chaos and curiosity online. What started as a whimsical rhyme has become a testament to the power of a catchy lyric, proving that sometimes, the most magical ideas are the ones that were never meant to be taken seriously.

The Unexpected Origin Story of a Viral Sensation

Moonbeam Ice Cream is not a traditional, decades-old flavor from a classic parlor; its roots are firmly planted in modern pop music. The phrase originated in the song "Mystical Magical" by American pop singer and songwriter Benson Boone.

From Filler Lyric to Phenomenon

During a songwriting session, Boone and his songwriting partner were reportedly stuck on a line and needed a word to rhyme with another lyric. They spontaneously chose "Moonbeam Ice Cream" as a placeholder—a completely nonsensical lyric that was never intended to be a real thing. The catchy, imaginative quality of the phrase, however, immediately resonated with listeners of the song. The phrase quickly gained traction among fans, who began asking the singer what Moonbeam Ice Cream actually was, fueling a growing mystery and viral sensation across social media. This curiosity laid the groundwork for one of the most successful food collaborations in recent memory.

The Crumbl Cookies Collaboration

Recognizing the massive organic buzz, Benson Boone partnered with Crumbl Cookies, the company famous for its rotating weekly menu and viral food trends. Crumbl's Chief Brand Officer and Co-Founder, Sawyer Hemsley, worked directly with the "Beautiful Things" singer to translate the feeling of the song into a tangible flavor experience. The result was the Benson Boone's Moonbeam Ice Cream Cookie. The cookie was a limited-time offering, available to fans who wanted to taste the celestial sweet treat inspired by the music. Its presence on the Crumbl Cookies menu through a specific date in June 2025 confirms its current relevance and status as a highly timely product.

Deconstructing the Moonbeam Ice Cream Flavor Profile

The actual flavor of Moonbeam Ice Cream is a complex, multi-layered experience that attempts to capture the "mystical magical" feeling of the song. It is essential to note that the official collaboration is an ice cream-inspired cookie, not a traditional scoop of ice cream, though some local shops have created their own churned versions.

The Official Crumbl Cookie Ingredients

The Benson Boone Moonbeam Ice Cream Cookie is built on a specific foundation:

• The Base: A chilled chocolate cookie packed with cookies & cream pieces. This provides a familiar, comforting texture and flavor.
• The Topping: A vibrant, creamy frosting described as moonbeam ice cream-inspired with distinct notes of lemon, berry, and marshmallow.
• The Finish: Often includes a white chocolate drizzle to complete the look and add an extra layer of sweetness.

The combination is meant to evoke the taste of an ice cream parlor treat. The frosting itself is the "Moonbeam" element, a blend of tart, sweet, and fluffy flavors.

Taste Test: Mixed Reviews and Subtle Notes

The flavor profile has been a subject of much debate and many taste test videos online. While the official description highlights the lemon berry marshmallow icing, many reviewers noted that the tart-like flavors were surprisingly subtle. For some, the cookie tasted predominantly like a sophisticated cookies and cream treat with a hint of tartness and a lot of sweetness. The unique blend of lemon berry and marshmallow on a chocolate base makes for a genuinely unique flavor experience, living up to its whimsical name. The Oreo base combined with the fruity, creamy topping creates a dessert that is both familiar and novel.

Beyond the Cookie: The Cultural Phenomenon and Future

The Moonbeam Ice Cream trend extends far beyond the limited-run cookie, cementing its status as a true cultural phenomenon driven by Benson Boone's music and the power of viral marketing.

Local Adaptations and Merchandise

The sheer demand and curiosity surrounding the fictional flavor led to widespread adaptation. Before the Crumbl collaboration, and even after, several local ice cream shops and small businesses took it upon themselves to create their own versions of Moonbeam Ice Cream. These independent creations often featured vanilla or white chocolate bases with edible glitter, marshmallow swirls, and various berry or citrus notes, trying to match the imaginative concept. The phrase has also become a significant piece of Benson Boone merchandise. Fans can find numerous items, including t-shirts and sweatshirts referencing the America Heart Tour and the "Mystical Magical" lyric on platforms like Etsy. Even non-food items, such as Cloud Dough Slime scented like the ice cream, have appeared, demonstrating the phrase's wide-reaching appeal.

An Earlier Pop Culture Mention

For those seeking the deepest roots of the phrase, some fans point to an earlier, unrelated pop culture mention. The term "Moonbeam Ice Cream" was also featured in the Cartoon Network animated series, "Summer Camp Island." In a Season 1 episode, a character mentions the treat, suggesting the phrase has a sporadic history in whimsical fiction, though the current phenomenon is unequivocally tied to the pop singer and the Crumbl Cookies launch. The story of Moonbeam Ice Cream is a delicious blend of music, marketing, and fan engagement. It proves that a throwaway line, when embraced by a passionate fanbase and an innovative company, can become a real-world, highly successful, and much-discussed celestial sweet treat. The legacy of this flavor will likely endure long after the cookie leaves the weekly rotation.