The phrase "Your Turn Billie Eilish" has taken on a new and unexpected meaning, shifting from a potential song title or social media challenge to the name of a rapidly expanding beauty empire. As of today, December 12, 2025, the latest and most talked-about release is the Your Turn II fragrance, which launched in February 2025. This scent marks the Grammy-winning artist's fifth foray into the world of Eau de Parfum, proving that her influence extends far beyond the charts and into the highly competitive realm of celebrity scent culture.
The launch of Your Turn II is a significant moment for Eilish Fragrances, building on the success of the original 'Your Turn' and her numbered Eilish collection. It’s a deliberate evolution of her portfolio, designed to reflect a new chapter in her life and artistic journey. Fans and beauty editors alike are dissecting every detail, from the unique bottle design to the complex, layered scent profile that Billie herself helped curate.
The Billie Eilish Fragrance Empire: A Profile of Scent and Style
Billie Eilish, the global music icon, has meticulously built a fragrance line that directly mirrors her artistic evolution and personal aesthetic. Her partnership with the beauty company Parlux has resulted in a collection of scents that are clean, unique, and deeply personal.
- Full Name: Billie Eilish Pirate Baird O'Connell
- Born: December 18, 2001
- Career Highlights: Multiple Grammy Awards, Academy Award-winner, global music phenomenon.
- Fragrance Line: Eilish Fragrances (Launched 2021)
- Key Partner: Parlux (for development and distribution)
- Total Scents to Date (2025): Five (Eilish 1, Eilish 2, Eilish 3, Your Turn, Your Turn II)
- Signature Bottle Design: Sculptural busts (Eilish 1-3) and a dice-inspired design (Your Turn series).
The Eilish Fragrances brand is not just a celebrity endorsement; it is a direct extension of Billie's commitment to individuality and self-expression. The original 'Your Turn' fragrance, which preceded the latest release, was conceived as a "direct call" and a "declaration," inviting consumers to embrace their own uniqueness.
The Deep Dive: Unpacking the 'Your Turn' and 'Your Turn II' Scent Notes
The 'Your Turn' series is a testament to Billie Eilish's love for complex, layered scents that cannot be easily categorized. Unlike the initial Eilish scents, which were housed in the iconic torso-shaped bottles, the 'Your Turn' line features a sleek, sculptural dice-inspired bottle, reflecting her artistic admiration for dice.
The Original 'Your Turn' Eau de Parfum
Launched as a warm, woody, and fresh scent, the original 'Your Turn' was designed to be alluring and androgynous. It’s a fresh take on a classic woody perfume, moving away from the overtly sweet gourmand profile of the first 'Eilish' scent.
- Top Notes: The scent opens with a burst of spicy-citrus brightness, featuring Cardamom, fresh Ginger, and Bergamot.
- Middle Notes: The heart softens into a unique, watery blend of Coconut Water, velvety Peach Skin, and Night Blooming Jasmine.
- Base Notes: It grounds with deep, warm notes of Australian Sandalwood, creamy Musks, and Coconut.
- Overall Impression: A comforting yet vibrant woody-fresh fragrance that encourages discovery of one's individuality.
The Evolution: 'Your Turn II' (Launched February 2025)
The newest addition, Your Turn II, is an evolution, a deeper and perhaps more complex interpretation of the original theme. Billie Eilish herself has stated that the new scent is all about "evolving," a concept that resonates with her own artistic journey since her debut.
- Top Notes: The opening is rich and dark, featuring Pimento, sweet Mirabelle Plum, and tart Cassis.
- Middle Notes: The core introduces a sophisticated warmth with notes of Black Tea, delicate Vanilla Orchid, and lush Fig.
- Base Notes: The grounding elements are expected to be deep and long-lasting, providing the signature staying power that fans compare to the enduring quality of a Billie Eilish song.
- Overall Impression: A richer, more autumnal or winter-appropriate scent compared to the original, focusing on dark fruit, spice, and creamy warmth.
The Scent Legacy: How 'Your Turn' Fits into the Eilish Fragrance Portfolio
To truly appreciate the 'Your Turn' series, it's essential to understand the foundation laid by the first three numbered scents. The entire portfolio showcases a fascinating progression in scent preference, moving from pure sweetness to complex woodiness and spice.
Eilish No. 1: The Amber Gourmand (2021)
The debut scent, simply named 'Eilish' (often referred to as Eilish 1), was a massive hit and set the tone for the brand's success. It is a captivating Amber Gourmand, characterized by its super sweet, warm, and inviting profile.
Key notes include Sugared Petals, Red Berries, Mandarin Orange, creamy Vanilla, Cacao, and warm Musks, establishing a sensual and cozy signature.
Eilish No. 2: The Darker Chapter
Eilish 2 is widely considered the darker, muskier counterpart to the first. While specific notes are often debated, it is associated with a more earthy, woody, and wet feel, reflecting the mood of her music around that time (often linked conceptually to the *When We All Fall Asleep, Where Do We Go?* era by fans).
Eilish No. 3: The Bright and Tart Sensation
The third installment introduced a vibrant contrast. Eilish 3 is known for its beautiful tart Ruby Red Grapefruit note, balanced by Pink Pepper, Saffron, Amber, and Cedar. This scent is bright, energetic, and a clear departure from the gourmand sweetness of the original.
The 'Your Turn' Shift: Individuality and Evolution
The launch of the 'Your Turn' series—and specifically the newest Your Turn II—marks a pivot in the brand's narrative. It moves away from the numbered sequence and the signature bust bottle, embracing the unique dice motif. This shift underscores the core message that Billie Eilish strives for: creating beautiful and complex fragrances that spark memories and emotions, inviting consumers to form their own, unique experience.
By offering a scent that her younger self would "have loved," Billie Eilish continues to connect with her audience on a deeply personal level. The 'Your Turn' collection is not just a fragrance; it's a piece of scent culture, a statement of individuality, and a clear sign that the multi-talented artist is here to stay in the world of beauty and beyond. Its success solidifies her status as a tastemaker influencing fashion, music, and scent culture globally.
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