8 Viral Must-Haves: Unpacking The Latest Sephora Favorites "What's In My Bag" Set (2024)

The Sephora Favorites "What's In My Bag" set has returned for the December 2025 season, and it’s arguably the most buzz-worthy curated collection of the year, packing a massive value into a single, affordable purchase. This limited-edition kit is a masterclass in beauty curation, bringing together a mix of viral, deluxe-size essentials and even a few coveted full-size items from the biggest names in makeup, skincare, and hair care. It’s designed to be your ultimate beauty-on-the-go arsenal, perfect for travel, sampling new trends, or simply refreshing your everyday routine with cult classics and new obsessions.

For beauty enthusiasts, these value sets are the golden ticket to trying high-end products without committing to the full retail price. The latest iteration of the "What's In My Bag" collection has been flying off the shelves, primarily due to the inclusion of a viral, full-size product that alone nearly covers the cost of the entire set. If you're wondering what’s inside, what the true value is, and whether this latest drop is worth the hype, you’ve come to the right place.

The Complete Product List: What's In The Latest 8-Piece Set

The latest Sephora Favorites "What's In My Bag" collection is typically an 8-piece set, priced at around $52, but boasts an impressive total retail value of over $113, sometimes even reaching $149, making it one of the best value propositions currently available at Sephora. The mix of makeup, hair, and body products ensures you get a well-rounded beauty refresh. Here is the complete list of the most recent, must-have items included:

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• Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain (Full Size): The undisputed star of the set. This full-size, bouncy jelly tint in the shade 'Chill' (a vibrant red) is a viral sensation, known for its sheer, buildable color and long-lasting, hydrating formula. This single item is a major selling point.
• Dae Cactus Fruit 3-in-1 Styling Cream (Deluxe Size): A versatile, multi-tasking hair cream that smooths, conditions, and protects hair from heat and UV damage. Dae is an increasingly popular clean beauty brand, adding great topical authority to the set.
• Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner (Deluxe Size): A fan-favorite, gentle exfoliating toner that hydrates and minimizes the appearance of pores for a glowing complexion. This is a staple in many skincare regimes.
• Sol de Janeiro Brazilian Bum Bum Cream (Deluxe Size): The iconic, fast-absorbing body cream known for its irresistible pistachio and salted caramel fragrance and skin-tightening benefits. A perfect travel-size luxury.
• Rare Beauty by Selena Gomez Soft Pinch Liquid Blush (Deluxe Size): A highly pigmented, lightweight liquid blush that blends easily for a soft, healthy flush. Inclusion of a deluxe-size Rare Beauty product is a huge draw for makeup lovers.
• Volumizing Mascara (Deluxe Size): A high-performance mascara, often a deluxe sample from a top-selling brand like Too Faced or Tarte, designed to deliver intense pitch black color and dramatic volume.
• Plumping Lip Balm/Gloss (Deluxe Size): A hydrating and plumping lip product, often from brands like Summer Fridays or Tarte, to achieve a fuller, glossy pout.
• Setting Spray or Dry Shampoo (Deluxe Size): The final item is typically a utility product, such as a travel-friendly setting spray to lock makeup in place, or a dry shampoo for a quick hair refresh.

Why The "What's In My Bag" Set is a Smart Investment

The enduring popularity of the "What's In My Bag" collection, and Sephora Favorites kits in general, comes down to a few key factors that resonate deeply with modern beauty consumers, from the seasoned pro to the curious beginner.

Unbeatable Value Proposition

The primary appeal is the sheer cost savings. By purchasing the $52 set, you are receiving products that would cost over $113 if bought individually. The full-size Milk Makeup Jelly Tint alone retails for a significant portion of the kit's price. This value proposition allows consumers to get their hands on high-end, luxury, and viral products without the financial commitment of purchasing multiple full-size items. It’s essentially a heavily discounted haul of bestsellers.

The Power of Viral Products and Discovery

Sephora’s curators are experts at identifying which products are trending on platforms like TikTok and Instagram, ensuring the "What's In My Bag" kit is always relevant. The inclusion of the Milk Makeup Jelly Tint, Rare Beauty Liquid Blush, and Sol de Janeiro Bum Bum Cream transforms the kit from a simple sampler into a collection of certified viral hits. Furthermore, the kit introduces you to new topical authority entities, like Dae Hair, giving you a chance to discover your next holy-grail product in a low-risk environment. This focus on discovery is a key driver of repeat purchases and buzz.

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Topical Authority: Exploring the Featured Beauty Categories

The "What's In My Bag" set is intentionally curated to cover three major beauty categories: Makeup, Skincare, and Hair/Body. This holistic approach is what gives the set its high topical authority and broad appeal.

The Makeup Essentials

The makeup components focus on achieving the popular "clean girl" or "no-makeup makeup" aesthetic. The Milk Makeup Jelly Tint and Rare Beauty Liquid Blush provide a natural, dewy flush of color, moving away from heavy powders. These formulas are celebrated for their longevity and buildability, making them ideal for quick, effortless application—the very definition of "in my bag" beauty. The inclusion of a high-quality volumizing mascara ensures the eyes are defined, completing a polished look that’s perfect for day or night.

Skincare and Body Must-Haves

The skincare and body items are focused on hydration and radiance. Glow Recipe’s contribution ensures your skin is prepped and glowing, addressing texture and pores. Meanwhile, Sol de Janeiro provides a luxurious, sensory experience for the body. This combination highlights the modern beauty consumer's focus on skin health as the foundation for any makeup look. These deluxe sizes are perfect for travel and maintaining your routine while away from home.

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Hair Care for On-the-Go

Hair care is represented by functional, travel-friendly products like the Dae Styling Cream and a dry shampoo. The styling cream offers a solution for frizz and flyaways, while the dry shampoo is essential for extending the life of a blowout. These practical additions solidify the set's identity as a comprehensive "What's In My Bag" collection, ensuring you’re prepared for any beauty emergency.

In conclusion, the latest Sephora Favorites "What's In My Bag" 8-piece set is a phenomenal deal that lives up to the hype. It’s a perfectly curated mix of viral products and high-value deluxe samples, offering a low-risk way to explore the current beauty landscape. If you can snag this set before it sells out—which it inevitably will—it’s an absolute must-buy for maximum beauty value.