The Unstoppable Earworm: 7 Reasons Why The 'Nothing Beats A Jet2 Holiday' Script Went Viral In 2025

As of December 2025, the simple, cheerful phrase "Nothing beats a Jet2 holiday" has cemented its place as one of the most unexpected and successful marketing earworms in recent history. Originally just a closing line in a series of TV commercials, this short script exploded into a global social media phenomenon, driving record-breaking financial results for the UK travel group and turning its voice actor into an accidental meme celebrity. This deep dive explores the full script, the talent behind the iconic voice, the marketing genius that turned a joke into a business boom, and the current, updated details on the campaign's success.

The campaign's enduring success lies in its simplicity and emotional resonance, a strategy that has been consistently deployed for years. The core message focuses on the emotional payoff of a holiday—the feeling of a break—rather than just the price. However, it was the viral explosion on TikTok in late 2024 and throughout 2025 that truly transformed the slogan from a simple brand sign-off into a cultural touchstone, generating millions of user-created videos and unprecedented brand awareness.

Zoë Lister: The Voice Behind the Viral Slogan

The instantly recognizable, warm, and inviting voice that delivers the famous line belongs to British actress and voice-over artist, Zoë Lister. While the commercial's success has made her voice globally famous, Lister has a significant career in television and theatre that spans decades.

Zoë Lister: Biography and Profile

• Full Name: Zoë Lister
• Nationality: British (English)
• Hometown: Stoke Prior, Worcestershire
• Primary Career: Actress, Voice-Over Artist, Writer
• Most Famous Acting Role: Zoe Carpenter in the Channel 4 soap opera Hollyoaks, a role she played from 2004 to 2007.
• Other Work: Lister has worked extensively in theatre and television, showcasing a diverse acting portfolio.
• Jet2 Role: Voice-over artist for the long-running "Nothing Beats a Jet2 Holiday" advertising campaign.
• Viral Status: She has openly embraced her role as the "ridiculous meme" voice of the UK travel industry, often sharing her experience on social media and in media interviews.

Lister’s delivery is a crucial component of the script’s success. Her tone is friendly, slightly aspirational, and perfectly pitched to feel like a personal recommendation rather than a hard sell. This vocal performance is what users latched onto, making it easily adaptable for comedic and relatable content on social media platforms.

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The Full 'Nothing Beats a Jet2 Holiday' Script Breakdown

The actual script is deliberately short and punchy, designed to close out a visual montage of idyllic holiday moments. While the specific visuals change (showing destinations like the Canary Islands, Spain, and Greece), the core script structure, particularly the closing lines, remains consistent.

Core Script Elements (The Viral Lines)

The most commonly heard version, which became the viral audio, is typically a voice-over running over a final shot, often a "Point of View" (POV) shot of someone holding hands with a loved one on the beach or by the pool—a deliberate choice by the creative team to evoke emotion.

[SCENE: Montage of happy holiday moments: family laughter, splashing in the pool, sunset dinner. Final shot is a close-up of two hands interlocking.]

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[VOICEOVER - Zoë Lister]:

"Hold my hand... that's the feeling of a proper holiday."

"And right now, you can save £50 per person on all Jet2holidays."

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"That's £200 off for a family of four!"

"Plus, we've got millions of Free Child Place Holidays available."

"Nothing beats a Jet2 holiday!"

This simple structure combines a sentimental, emotional trigger ("Hold my hand...") with a clear, time-sensitive financial incentive (£50 saving, Free Child Places) before delivering the ultimate, confident brand statement. The use of Free Child Place Holidays is a key LSI entity that drives family bookings.

7 Marketing Masterstrokes That Turned an Ad into a Meme

The campaign, originally created by the Leeds-based creative agency Supersonic (led by Executive Creative Director Don McGrath), launched around 2019 but found a second, explosive life in 2024/2025. This resurgence was no accident; it was a perfect storm of smart branding and cultural timing.

1. The Unforgettable Audio Identity

The combination of Zoë Lister's distinct voice and the accompanying soundtrack—the upbeat, feel-good anthem "Hold My Hand" by Jess Glynne—created an instantly recognizable audio identity. This music choice is critical, as it is intrinsically linked to the brand's emotional promise. This strong audio signature made the sound clip perfect for TikTok, where audio trends reign supreme.

2. The Power of the 'Meme-Worthy' Slogan

The phrase "Nothing beats a Jet2 holiday" is an absolute statement. It’s confident, slightly boastful, and easily taken out of context. On TikTok, users repurposed the audio to caption videos of things that *clearly* beat a Jet2 holiday (or things that are completely unrelated), turning the ad’s earnestness into a comedic punchline. This ironic use amplified its reach far beyond the target audience.

3. Capitalising on the Viral Trend

Unlike many companies that ignore or fight a meme based on their brand, Jet2 leaned into the trend. The company’s official TikTok account began posting its own videos using the viral audio, acknowledging the joke and engaging with the community. This strategic move, overseen by figures like Marketing Director Gavin Forth, showed the brand was current and self-aware, boosting its authenticity among younger demographics.

4. The Emotional Hook: "Hold My Hand"

The line "Hold my hand" was intentionally paired with a Point-of-View (POV) shot to create a powerful emotional connection. This focus on emotional advertising—selling the *feeling* of connection and escape—rather than just the logistics of the flight, gave the campaign depth.

5. Financial Results and Campaign Impact in 2025

The viral success translated directly into a phenomenal business performance. Jet2 plc reported record-breaking interim results for the half-year ended September 30, 2025. Group Revenue increased by 5% to £5,342.2 million, with Operating Profit rising to £715.2 million. CEO Steve Heapy highlighted the "Nothing Beats" campaign as a key driver of this success, proving that a viral meme can deliver substantial financial returns.

6. The 'Everyman' Voice Actor

Zoë Lister's voice is familiar but not overly celebrity-driven, making the message feel accessible and trustworthy. Her voice is the perfect blend of professional polish and friendly neighbour, which is essential for a mass-market holiday brand.

7. Consistency and Longevity

The campaign has been running for several years, providing a long runway for the slogan to become deeply embedded in the public consciousness before it finally exploded on social media. This longevity ensured that when the meme took off, the brand was instantly recognisable to millions, creating a deep pool of brand equity.

In conclusion, the "Nothing beats a Jet2 holiday" script is a masterclass in modern marketing. It demonstrates how a simple, well-crafted message, when paired with a strong audio identity and a willingness to embrace the chaotic nature of social media, can transcend its original medium. The script's legacy in 2025 is not just as an advertisement, but as a cultural phenomenon that has redefined the relationship between brands and the viral internet.