7 Shocking Secrets Behind Labubu's 'Big Into Energy' Series: The $300 Collectible Phenomenon

The term "Big Into Energy Labubus" has recently exploded across the global collector market, yet it has nothing to do with traditional power grids or fossil fuels. As of December 12, 2025, this phrase is the latest shorthand for one of the hottest and most sought-after designer toy series in the world: the Pop Mart Labubu The Monsters 'Big Into Energy' Series. This collection, featuring the mischievous, elf-like character Labubu, has transcended its status as a mere toy, becoming a cultural phenomenon with secondary market prices soaring into the hundreds of dollars for the rarest pieces, tapping directly into the thrill of the 'blind box' collecting craze.

The true 'energy' in this series lies in its vibrant, positive themes and the electrifying demand it generates, particularly for the Version 3 (V3) Vinyl Plush Pendants. Created by visionary Hong Kong artist Kasing Lung, the series is a masterclass in collectible scarcity, blending contemporary design with the excitement of a high-stakes treasure hunt. The extreme rarity of the Secret 'ID' figure, with a 1/72 chance of discovery, has turned a simple keychain into a lucrative investment and a badge of honor for dedicated collectors worldwide.

The Visionary Behind the Monster: Kasing Lung’s Biography

The entire Labubu universe, including the highly coveted 'Big Into Energy' series, is the brainchild of Hong Kong illustrator and toy designer, Kasing Lung. His unique artistic vision is the foundation of this global collectible phenomenon.

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Lung was born in Hong Kong in 1972, but his formative years were spent in the Netherlands after his family emigrated when he was seven.

This European relocation proved pivotal, as he became deeply fascinated by Nordic folklore and mythology, which directly inspired the creation of his most famous characters, collectively known as 'The Monsters.'

Before his toy design career, Lung established himself as an illustrator, beginning his collaboration with How2work in Hong Kong in 2011, where he released illustrated storybooks.

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His partnership with the Chinese toy giant Pop Mart catapulted his character, Labubu—a zoomorphic elf with exaggerated, pointy ears and a mischievous grin—into the mainstream, turning him into one of the most recognizable figures in the designer toy space.

The 'Big Into Energy' series is a perfect example of Lung’s style, blending a playful, cuddly aesthetic (often utilizing a vinyl plush pendant format) with the deeper, mythical roots of his artistic inspiration.

The 'Big Into Energy' Series: A Deep Dive into Meaning and Characters

Unlike a traditional collectible series focused purely on aesthetics, the Labubu 'Big Into Energy' collection is built around a powerful, positive concept. The series is designed to represent a spectrum of core human values and emotions, with each figure corresponding to a specific color and meaning, effectively turning the collectible into a personal talisman or charm.

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The collection typically features six core figures, plus one ultra-rare Secret or Chase figure. These six core figures are explicitly aligned with positive "energy" values.

The 7 Labubu 'Big Into Energy' Figures and Their Meanings

Each pendant in the series is a unique Labubu design, often featuring a distinct color palette and small accessories that symbolize its associated value. This list details the core figures and the infamous Secret figure that drives collector frenzy:

• Love (Red): Represents passion and emotional connection.
• Happiness (Orange): Symbolizes joy, creativity, and enthusiasm.
• Serenity (Green): Represents growth, new beginnings, and a feeling of refreshment and positivity.
• Loyalty (Pink-Yellow): Signifies devotion and steadfastness in relationships.
• Hope (Blue): Represents optimism, inspiration, and a vision for the future.
• Luck (Purple): A color associated with intuition, good fortune, and prosperity.
• ID (Secret/Chase Figure - Gray-Rainbow): This is the ultra-rare figure, often featuring a unique, iridescent, or multi-colored design. Its name, 'ID,' suggests a deeper, personalized identity or a hidden aspect of the self, making it the ultimate prize for collectors.

The Blind Box Phenomenon and Secondary Market Insanity

The explosive popularity of the 'Big Into Energy' Labubu series is inextricably linked to the 'blind box' model championed by Pop Mart. This marketing strategy has transformed casual buying into a global, high-engagement collecting movement.

The blind box concept ensures that the buyer does not know which figure they are purchasing until the box is opened, tapping into the "thrill of discovery" and a sense of nostalgic excitement.

This element of chance is amplified by the presence of a "Secret" or "Chase" figure—in this case, the ID Labubu.

The Scarcity and Price of the Secret ID Labubu

The Secret ID figure from the 'Big Into Energy' series is the single biggest driver of the market's frenzy. Its rarity is often published, adding to the allure.

The chance of pulling the Secret ID Labubu is typically 1 in 72 blind boxes, meaning a collector would need to buy six full cases (12 figures per case) on average to guarantee finding one.

This extreme scarcity immediately inflates the figure’s value on the secondary market, which includes platforms like StockX and eBay.

While a standard 'Big Into Energy' pendant might retail for a modest price, the Secret ID Labubu can command prices well over $300 for a sealed piece, and sometimes even more for the ultra-rare versions, turning the toy into a significant investment piece.

The phenomenon is further fueled by the rise of 'unboxing videos' on platforms like YouTube and TikTok, where collectors film the moment of reveal, turning the hunt for the Secret figure into a shared, viral media event.

Topical Authority: Labubu's Place in the Designer Toy Space

The success of the 'Big Into Energy' series is not an isolated event; it reflects the dominance of Pop Mart and the growing global appetite for designer toys.

Labubu is consistently one of the most-traded collectible lines, alongside other popular series like 'Pin for Love' and 'Exciting Macaron,' all of which fall under Kasing Lung's 'The Monsters' umbrella.

The brand's success is built on strategic collaborations, limited editions, and the addictive nature of the blind box, which has successfully transformed toy collecting from a niche hobby into a mainstream lifestyle movement, particularly among younger demographics in Asia and increasingly in the U.S. and Europe.

The 'Big Into Energy' series perfectly encapsulates this trend, offering a blend of high-quality design, emotional resonance (the positive energy theme), and high-stakes rarity that keeps the market perpetually energized. The blend of a soft, plush texture with a vinyl face in the pendant format also offers a unique tactile appeal that distinguishes it from purely vinyl figures.

For those looking to join the trend, understanding the official release dates (like the V3 drop) and the rarity odds is crucial to avoid paying the inflated prices that characterize the secondary market for these highly sought-after 'Labubus.'