The Unseen Tragedy: 5 Shocking Facts About Black Eyed Peas' 'Just Can't Get Enough' Video Filmed Days Before Disaster

The Black Eyed Peas' track "Just Can't Get Enough" remains one of the most infectious electro-pop anthems of the early 2010s, a testament to the group's global dominance during the *The Beginning* era. Released as the second single from the album on February 18, 2011, the song quickly became a massive international hit, cementing its place in the era of high-energy, auto-tuned dance music that defined the transition from the 2000s to the 2010s.

However, what many fans don't realize is the profound, almost haunting, context surrounding the song's iconic music video. The video, a visually stunning, high-energy production filmed in Tokyo, Japan, carries a tragic and unexpected dedication, transforming the track from a simple love song into a powerful, emotional time capsule connected to one of the most devastating natural disasters of the decade. As of December 12, 2025, the story behind the video’s filming is a crucial piece of the Black Eyed Peas' legacy, a moment where their art intersected with a global tragedy.

The Black Eyed Peas: A Brief Biography of the Members

The Black Eyed Peas, originally a hip-hop trio, evolved into a global phenomenon by embracing a futuristic, electro-pop sound. The group’s core members during their most commercially successful period, which includes the release of "Just Can't Get Enough," are:

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• will.i.am (William James Adams Jr.): The de facto leader, primary producer, and songwriter. Born March 15, 1975, in Los Angeles, California. He is known for his innovative production style, heavy use of the vocoder, and entrepreneurial ventures.
• Fergie (Stacy Ann Ferguson): The group's female vocalist, known for her powerful voice and distinct style. Born March 27, 1975, in Hacienda Heights, California. She joined the group in 2002 and was instrumental in their shift to mainstream pop success.
• apl.de.ap (Allan Pineda Lindo): A Filipino-American rapper and producer. Born November 28, 1974, in Sapang Bato, Angeles City, Philippines. His verses often incorporate references to his Filipino heritage.
• Taboo (Jaime Luis Gomez): An American rapper, actor, and dancer. Born July 14, 1975, in Los Angeles, California. He is known for his energetic stage presence and unique dance moves.

This lineup defined the era of *The E.N.D.* and *The Beginning*, producing back-to-back mega-hits that dominated the Billboard Hot 100 and UK Singles Chart. "Just Can't Get Enough" represents the peak of their futuristic, club-ready sound.

The Anatomy of a Global Hit: Production, Meaning, and Chart Success

"Just Can't Get Enough" was a pivotal track on the 2010 album *The Beginning*, which followed the monumental success of *The E.N.D.* The album, while receiving mixed critical reviews, solidified the group’s commitment to an electronic, auto-tuned, and high-production sound, heavily influenced by the emerging EDM scene.

The Writers and Producers Behind the Beat

The song's infectious beat and melodic structure were the result of a powerhouse collaboration. All four members—will.i.am, apl.de.ap, Taboo, and Fergie—are credited as writers. The production was a joint effort, led by will.i.am and featuring notable contributions from DJ Ammo and the legendary R&B and pop producer Rodney "Darkchild" Jerkins. The use of a simple, repetitive synth line and a driving, dance-floor-ready beat made the track instantly recognizable.

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The Meaning: An Addiction to Love

While the lyrics might sound like a standard party or club anthem, the members clarified its deeper, more personal meaning. Rapper Taboo explained to MTV News that the song is fundamentally about "knowing that when you're gone from somebody, especially when you're on tour, you can't get enough." The lyrics—"Boy, I think about it every night and day, I'm addicted, wanna jump inside your love"—speak to a powerful, overwhelming desire and an addiction to a person, an intense longing that resonates with anyone who has been separated from a loved one.

Commercial Performance and Legacy

The single proved to be a major commercial success worldwide, demonstrating the group's enduring appeal. It achieved the following notable milestones:

• United States: The single peaked at No. 3 on the Billboard Hot 100 and helped propel the parent album, *The Beginning*, to a RIAA Platinum certification.
• United Kingdom: It reached a peak position of No. 3 on the UK Singles Chart.
• Global Charts: The track topped the charts in multiple countries, including France, and reached the top five in Australia, Canada, and Germany, making it one of the last true global smash hits of The Black Eyed Peas' original run. The song sold over three million digital copies in the US alone.

The Haunting Context: Filmed in Tokyo, Dedicated to Japan

The most compelling and unique aspect of "Just Can't Get Enough" is its music video, which was filmed entirely in Tokyo, Japan, and released under circumstances that gave it an unexpected, powerful dedication.

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The Tokyo Filming: A Week Before Tragedy

The video, directed by Ben Mor, was filmed in a "guerilla style" over a short period in various locations around Tokyo. It captures the vibrant, electric energy of the city's nightlife, featuring the members in various chic locations and a hotel room, all set against the backdrop of Japan's bustling capital. The entire shoot was completed in early March 2011.

The shocking detail is the timing: the filming was finished just one week before the catastrophic 2011 Tōhoku earthquake and tsunami struck Japan on March 11, 2011. This devastating event led to immense loss of life, widespread destruction, and the Fukushima Daiichi nuclear disaster, a tragedy that captured the world's attention.

The Dedication: A Message of Love and Strength

Upon its release, the video immediately took on a new, somber significance. The Black Eyed Peas, deeply affected by the disaster that struck the city where they had just worked, dedicated the video to the victims and the people of Japan. The dedication appeared at the beginning of the video, transforming the visual from a simple promotional piece into a heartfelt tribute.

This dedication resonated deeply with fans and critics, giving the song an emotional weight that transcended its dance-pop roots. It served as a global message of solidarity, turning the catchy, high-energy visuals of Tokyo into a poignant memory of the city just before it was forever changed by the natural disaster. The track, initially about an "addiction to love," became a song about resilience and strength in the face of unimaginable loss, forever linking the Interscope Records release to a critical moment in modern Japanese history.

The Legacy of 'Just Can't Get Enough' in the Digital Age

More than a decade after its release, "Just Can't Get Enough" is remembered not only for its commercial success but for its unique place in pop history. It is a prime example of the group's late-career evolution, characterized by heavy use of synthesizers, auto-tune, and a maximalist production style that became a blueprint for much of the subsequent dance-pop landscape.

The song is frequently featured on 'Best of the 2010s' playlists and remains a staple in clubs and at sporting events. The dual nature of its legacy—a carefree, addictive hit coupled with the solemn dedication to the victims of the Tōhoku disaster—makes it an artifact of a specific cultural moment. It stands as a powerful reminder of the group's global reach and the unexpected ways in which music can become intertwined with real-world events, giving a simple pop song a surprisingly profound and lasting emotional resonance.