How Kourtney Kardashian Built A $65 Million Empire: Poosh, Lemme, And The Power Of 'Quiet Luxury'

Kourtney Kardashian-Barker's net worth stands at an impressive estimated $65 million as of late 2025, solidifying her position as a major financial force within the globally recognized Kardashian-Jenner family. Her wealth has been steadily built not just from her decades-long career in reality television, but through a strategic shift into the lucrative wellness and lifestyle market, distinguishing her from her siblings.

The eldest of the Kardashian sisters has quietly and effectively transitioned from a reality TV star into a formidable businesswoman, leveraging her massive social media reach and her personal focus on clean living. This comprehensive figure reflects earnings from her hit Hulu show, The Kardashians, brand endorsements, a significant real estate portfolio, and the booming success of her two key ventures: the lifestyle platform Poosh and the wildly successful supplement brand, Lemme.

Kourtney Kardashian-Barker: A Full Biographical Profile

Kourtney Mary Kardashian-Barker is an American media personality, socialite, and entrepreneur. She is the eldest daughter of Robert Kardashian and Kris Jenner.

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• Full Name: Kourtney Mary Kardashian-Barker (née Kardashian)
• Date of Birth: April 18, 1979
• Place of Birth: Los Angeles, California
• Age (2025): 46 years old
• Key Career Milestones:
  • 2007: Began starring in Keeping Up with the Kardashians (KUWTK).
  • 2009–2010: Starred in spin-offs like Kourtney and Khloe Take Miami.
  • 2019: Launched the lifestyle and e-commerce platform Poosh.
  • 2022: Began starring in the new reality series The Kardashians on Hulu.
  • 2022: Launched the vitamin and supplement brand Lemme.
• Spouse: Travis Barker (married 2022)
• Children: Mason Dash Disick, Penelope Scotland Disick, Reign Aston Disick (with former partner Scott Disick), and Rocky Thirteen Barker (with Travis Barker).

The Two-Pillar Strategy: Poosh and Lemme’s Financial Impact

Unlike her sisters, Kourtney has focused her entrepreneurial efforts on the wellness and "clean living" niche, a strategy that has proven highly profitable and contributed the bulk of her $65 million fortune. Her two primary business ventures function as a cohesive ecosystem.

Poosh: The Lifestyle Hub

Launched in 2019, Poosh is Kourtney's digital lifestyle and e-commerce platform, named after a nickname for her daughter, Penelope. It covers everything from beauty and fashion to health and home décor.

The site generates significant income through affiliate links, sponsored content, and direct sales of curated products. It serves as the foundational brand that allows Kourtney to connect with her audience on a more personal, editorial level, making her subsequent product launches more authentic and successful.

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Lemme: The $45 Million Vitamin Powerhouse

The newest and arguably most successful venture is Lemme, a line of gummy vitamins and supplements. Launched in 2022, the brand has been an instant hit, with many products frequently selling out.

The success of Lemme is a key reason for Kourtney's updated 2025 net worth. The brand has achieved critical acclaim, including being named the "2025 Brand of the Year" by WWD, a testament to its market performance and cultural impact.

Focusing on women's health and wellness, Lemme has capitalized on the booming gummy vitamins market, which is projected to reach a $45 billion valuation by 2025. Products like the GLP-1 and "Burn" gummies have been particularly popular, cementing Kourtney's reputation as a serious player in the health and supplement industry.

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Reality TV Earnings and High-Value Assets

While Kourtney's business ventures now drive her wealth, her foundational earnings came from her long-running reality television career.

Television and Social Media Income

Kourtney earned substantial money from the 20 seasons of Keeping Up with the Kardashians and is reportedly earning a significant sum for the new Hulu series, The Kardashians. The family's contract with Hulu was rumored to be worth nine figures, split among the main cast members.

Her social media presence is also a major income stream. With over 214 million followers, she commands a premium price for sponsored posts, often featuring high-end fashion, beauty, and wellness products. These posts not only generate direct revenue but also serve as free, powerful marketing for her own brands, Poosh and Lemme.

The Multi-Million Dollar Real Estate Portfolio

A significant portion of Kourtney's net worth is tied up in her impressive California real estate holdings, which she has carefully curated over the years.

• Calabasas Mansion: Kourtney and her husband, Travis Barker, reside in a sprawling Calabasas home. This property is estimated to be worth around $10 million.
• Carpinteria Beach House: The couple also purchased a stunning beach house in Carpinteria, California, for $14.5 million. This high-value property, located near Santa Barbara, represents a significant investment in luxury coastal real estate and serves as a private family retreat.
• Past Properties: Her portfolio includes the $1.7 million Calabasas home she shared with her ex-partner, Scott Disick, which she later sold after moving to her current, larger estate.

These properties, which have appreciated in value, are a core component of her overall asset valuation and financial stability.

Kourtney Kardashian's Financial Independence

Kourtney Kardashian’s $65 million net worth is a testament to her ability to pivot from a famous TV personality to a successful entrepreneur in the competitive wellness space. Her brands, Poosh and the award-winning Lemme, provide her with a powerful, recurring income stream that is independent of her family's reality TV ventures.

By focusing on her personal brand of "quiet luxury" and conscious living, Kourtney has carved out a unique and profitable niche, ensuring her financial future remains robust and self-directed. Her strategic business decisions and high-value assets position her as one of the most financially secure and influential members of the Kardashian-Jenner dynasty.