The Viral Phenomenon: 5 Key Facts To Understand The '67' Meme That Took Over 2025

The "67" meme, pronounced "six-seven," is arguably the most pervasive and confusing piece of internet slang to emerge in 2025, dominating platforms like TikTok, Instagram Reels, and even spilling over into real-world culture. What started as a seemingly random lyric in an underground rap song quickly morphed into a nonsensical, infectious chant that defines the current Gen Alpha zeitgeist. As of today, December 11, 2025, the phrase has been cemented in digital history, not just as a viral trend, but as a cultural marker, leading to corporate reactions, celebrity endorsements, and even a major dictionary award.

Understanding the "67" phenomenon requires digging into its unlikely musical roots, the viral moment that launched it into the stratosphere, and the deep confusion over its actual meaning. This in-depth guide breaks down the five essential facts you need to know about the meme that made the world scream "Six-Seven!"

What is the '67' Meme and Its Unlikely Origin Story?

The journey of the "67" meme traces back to late 2024 and the release of a specific drill track that laid the groundwork for the 2025 explosion.

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1. The Musical Root: Skrilla’s "Doot Doot (6 7)"

The phrase "67" originates from the song "Doot Doot (6 7)" by the rapper Skrilla. The track features the recurring, almost chanting lyric "six-seven," which became the audio foundation for the subsequent TikTok craze.

2. The Chicago Connection

While the phrase is now used for everything from a greeting to a non-sequitur, its original intent is often linked to a specific geographical location. Rapper Skrilla is believed to be referencing 67th Street in Chicago, a common practice in drill music where artists pay homage to their neighborhood or block.

3. The Debate Over '67's Hidden Meaning

For a meme based on two simple numbers, the meaning is surprisingly complex and debated, largely because most people using the meme today don't know (or care about) the original context.

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• The Police Code Theory: One of the darker theories suggests that "67" is a reference to the police code 10-67, which is widely used in some jurisdictions (like Philadelphia) to signify a dead body or a homicide investigation. This interpretation is often dismissed by meme users who simply view it as a goofy sound.
• The "Mid" Content Theory: Some users on TikTok have attempted to use "67" as a slang term to describe content that is mediocre, or "mid."
• The Nonsense Theory (The Most Accepted): For the vast majority of Gen Alpha and TikTok users, the number holds no literal meaning. It is simply a playful, nonsensical vibe—a chant or a sound effect used whenever the numbers "6" and "7" appear in sequence, or just as a random exclamation.

The '67 Kid' and the Moment the Meme Exploded

While the song provided the audio, the "67" meme needed a face and a viral moment to truly become a global sensation. That moment arrived in March 2025, centered around a young boy who became an instant internet celebrity.

4. Maverick Trevillian: The '67 Kid'

The meme's virality is inextricably linked to Maverick Trevillian, who was quickly dubbed the "67 Kid." A video of Trevillian intensely yelling the phrase "Six-Seven!" at a basketball game went viral, capturing the aggressive, yet playful, energy of the chant. His passionate delivery became the visual embodiment of the meme, driving millions of views and reproductions across social media platforms.

The Cultural Impact: From Gen Alpha Slang to Dictionary.com's Word of the Year

The true measure of the "67" meme's success is its penetration into mainstream culture, influencing everything from celebrity behavior to corporate policy and even academic recognition. The meme is a prime example of Gen Alpha slang moving from a niche online trend to a significant cultural phenomenon.

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5. Dictionary.com's 2025 Word of the Year

In a move that shocked many cultural commentators, Dictionary.com officially crowned "67" as its 2025 Word of the Year. This unprecedented recognition solidified the phrase's status as a dominant piece of youth language and a key term for understanding the year's digital conversation. The award highlighted how a seemingly meaningless piece of slang can capture the spirit of a generation.

6. Celebrity Endorsements and Corporate Reactions

The meme's reach extended far beyond high school hallways and TikTok feeds. Numerous celebrities, including NBA stars like LaMelo Ball and Shaquille O'Neal, were seen participating in the "67" trend, further amplifying its reach. The corporate world also had to react:

• In-N-Out Burger: The popular fast-food chain reportedly retired order number 67 from its system due to the sheer volume of customers yelling "Six-Seven!" when their number was called, demonstrating the meme's disruptive real-world power.
• South Park: The meme’s cultural relevance was confirmed when it was featured in a recent episode of the long-running animated comedy *South Park*, a common benchmark for a trend reaching peak mainstream saturation.
• Gaming: The trend also spawned its own category of simple, viral games known as "67 Trend Games" on various app stores, proving its versatility beyond just a chant.

7. The Legacy of the Nonsensical Meme

The "67" meme, in all its confusing glory, stands as a perfect case study of modern internet culture. It highlights how a phrase can be decoupled entirely from its original meaning, becoming a viral sound effect or a shared inside joke for a generation. It is a testament to the power of repetition, the influence of a single viral video, and the collective, often nonsensical, humor of the internet. While its moment of peak virality may eventually fade, its status as the defining slang of 2025 is permanently secured, thanks to the "67 Kid," Skrilla, and a world that couldn't help but chant along.