The 7 Best Target One-Piece Bathing Suits Of 2025: Styles, Fit, & Must-Buy Brands Under $50

The hunt for the perfect one-piece bathing suit is officially over for 2025, and Target is dominating the market with an incredibly fresh, inclusive, and affordable collection. This season, the retailer has significantly stepped up its game, moving far beyond basic black suits to offer high-fashion trends like the Chinoiserie collection, designer collaborations, and specialized fits that address common swimwear frustrations, such as dedicated options for *long torso* sizes and *tummy control* technology. With prices starting as low as $12 and most popular styles retailing for under $50, Target ensures you don't have to compromise on style or budget for your next beach trip or poolside lounge.

As of December 10, 2025, the newest arrivals are focusing heavily on texture, functional support, and bold cutouts, catering to every body type and style preference. Whether you're looking for a full-coverage suit with UPF protection for a family vacation or a high-leg, strappy design for a getaway, this guide breaks down the must-buy one-piece bathing suits at Target for the new year, highlighting the key brands and features that offer the best value and fit.

The Top Target Swimwear Brands and Fit Features for 2025

Target’s success in the swimwear category is largely thanks to its powerful lineup of in-house and exclusive brands, which focus on delivering specific features and fits that rival high-end labels but maintain an accessible price point. Understanding these brands and their specialties is the first step to finding your perfect one-piece.

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Shade & Shore™: The Ultimate in Support and Shaping

Shade & Shore™ is Target’s cornerstone swimwear brand, launched in 2016, and is your go-to for supportive, sophisticated, and confidence-boosting one-pieces. This brand is a favorite because it consistently integrates premium features into its designs.

• Tummy Control: Many Shade & Shore™ one-pieces feature a *slimming tricot* fabric and *shirred* detailing designed to smooth and flatter the midsection.
• Long Torso Fit: Crucially, Shade & Shore™ offers a wide selection of suits specifically labeled as *Long Torso*, solving a major fit issue for many shoppers.
• Hidden Underwire: Look for styles with *hidden underwire* or *removable cups* for structured support without the look of a traditional bra.

Wild Fable: Trend-Forward and Budget-Friendly

If your style is more playful, trendy, and geared toward bold colors and cutouts, the Wild Fable brand is the one to explore. Known for its youthful aesthetic, Wild Fable offers high-leg cuts and contemporary designs that are perfect for making a statement. This brand helps keep the overall Target swimwear collection reasonably priced, with many options under the $30 mark.

Sporti: Performance and Durability

For the serious swimmer or anyone who spends a lot of time in chlorinated water, the Sporti brand is a game-changer. These one-pieces feature *HydroLast Chlorine Resistant* fabric, which is specifically engineered to provide long-lasting durability and color retention, ensuring your suit holds up season after season.

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2025’s Must-Have One-Piece Styles and Trends

The 2025 collection is a mix of timeless classics and high-fashion trends. From elegant patterns to functional designs, these are the styles to watch for.

1. The Elegant Chinoiserie Collection

One of the most unique and elegant trends for the 2025 season is the *Chinoiserie swimwear collection*. This aesthetic features timeless blue and white patterns reminiscent of classic porcelain, offering a sophisticated, high-end look that is unexpected for a mass retailer. This collection is a standout piece for fashion enthusiasts looking for a piece that blends elegance with summer style.

2. The Return of Texture: Ribbed and Jacquard Fabrics

Texture adds a luxurious feel to a simple silhouette. This year, Target is featuring numerous one-pieces in *ribbed* and *jacquard* fabrics. These materials not only feel premium but also offer a subtle smoothing effect and an elevated look compared to standard matte spandex. Look for features like the *Ribbed Adjustable Drawstring* one-piece for a customizable fit.

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3. High-Leg and Cutout Designs

For those seeking a more daring look, the trend of *high-leg* and strategically placed *cutouts* is stronger than ever. These styles, often found in the Shade & Shore™ and Wild Fable lines, utilize *strappy* and *criss-cross back* designs to add a modern, sexy edge. The *Tie-Front Keyhole High Leg* one-piece is a popular example of this bold, flattering silhouette.

4. Functional Features: Tummy Control and Rash Guards

Functionality remains a priority. The demand for *Tummy Control* swimsuits is met with designs featuring built-in shaping panels and *ruched* fabric that creates a flattering drape. For sun protection, Target is also carrying *One Piece Rash Guard* styles, which offer extra coverage and are an excellent choice for watersports or extended time in the sun, providing peace of mind with *sun protection* features.

Insider Tips for Finding the Perfect Fit and Size

Buying a one-piece online can be tricky, but Target has made significant efforts to simplify the process. Here are the key fit entities and tips to ensure you get the right size the first time.

The Long Torso Solution

If you are 5’8” or taller, or simply find that standard one-pieces pull uncomfortably, you need to filter for Long Torso swimsuits. Target offers this specific sizing option across several popular styles, including the *Long Torso V-Neck Full Coverage* suit. Reviews confirm that these suits fit "true to size" in length, eliminating the dreaded shoulder-pull.

Understanding Coverage and Support

Target swimsuits are generally categorized by coverage: *Full Coverage*, *Medium Coverage*, and *Cheeky*. The best approach is to match the coverage to your activity. For active swimming or family outings, stick to *Full Coverage* or *Medium Coverage* styles. For added bust support, look for suits explicitly mentioning features like *underwire*, *adjustable straps*, or a secure *X-Back* design. The *Plunge Neck Tummy Control Full Coverage* suit, for instance, offers both shaping and a secure fit.

Price Point and Value

One of the biggest advantages of shopping at Target is the price. While you can find suits starting at $12, the best quality and feature-rich one-pieces, such as those with *tummy control* or *chlorine resistance*, typically fall in the $35 to $50 range. This price point is significantly lower than similar styles from department stores, making Target a top choice for building a versatile summer wardrobe without overspending.

Final Verdict on Target’s 2025 One-Piece Swimwear

Target's 2025 one-piece bathing suit collection is a powerhouse of style, inclusivity, and value. By offering specialized fits like *Long Torso* and functional features like *Tummy Control* and *Chlorine Resistance*, combined with high-fashion trends like the *Chinoiserie collection* and designer collaborations, Target has cemented its place as the top destination for affordable, high-quality swimwear. Don't miss the chance to grab a fashionable and perfectly-fitting suit from brands like Shade & Shore™ and Wild Fable before the best sizes sell out.