The 10 Viral Cinnamon Rolls That Make Every Day Feel Like Sunday Morning In NYC

The quest for the perfect, warm, and gooey cinnamon roll in New York City often ends in disappointment, but a dedicated East Village bakery has finally solved this sweet dilemma. As of late 2024, the buzz is all about a single-focus shop that has elevated the humble cinnamon bun into a gourmet, must-try pastry, creating lines down the block every single morning. This is the definitive guide to the "Sunday Morning" bakery phenomenon, detailing the founders' vision, the must-try flavors, and exactly how to get your hands on one before they inevitably sell out.

The establishment, simply named Sunday Morning, is not just a bakery; it is a culinary experience built around the nostalgic comfort of a scratch-made, pillowy-soft cinnamon roll. It has become the epicenter of NYC's pastry scene, offering a rotating menu of ten distinct flavors daily, a concept that has captivated locals and tourists alike who seek a moment of cozy, weekend bliss, even on a Tuesday. The founders have successfully turned a simple baked good into a viral sensation, proving that sometimes, specialization is the key to culinary greatness in a city of endless options.

The Founders' Story: Armando Litiatco and Ahmet Kiranbay

The success of the Sunday Morning cinnamon rolls NYC phenomenon is rooted in the passion and culinary partnership of its two founders, Armando Litiatco and Ahmet Kiranbay. These two individuals, who are partners in both life and business, set out with a clear, singular mission: to redefine the cinnamon roll experience and make every day feel like a leisurely Sunday morning.

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Biography and Background

• Armando Litiatco: The culinary force and chef behind the unique cinnamon roll dough and flavor profiles. Litiatco's focus is on achieving the perfect balance of soft, pillowy texture and a warm, gooey center, which he felt was missing from the New York City bakery landscape.
• Ahmet Kiranbay: The business partner and co-founder, who is also known for owning and running the popular restaurant Rana Fifteen. Kiranbay's experience in the restaurant industry has been crucial in establishing the bakery's operations and managing its rapid growth and viral demand.
• The Vision: Their joint mission was born from a shared love for the pastry but a frustration with the lack of truly great, scratch-made options in the city. They wanted to create a dedicated shop where the cinnamon roll was the star, not an afterthought.
• Location: The primary shop is located at 29 Avenue B in the East Village, a snug spot that perfectly encapsulates the cozy, comforting vibe of a perfect Sunday morning.

Their dedication to a single product—the cinnamon bun—is what sets them apart. By focusing all their energy on perfecting the dough, the filling, and the ten daily rotating frostings, they have built a topical authority that few other NYC bakeries can match.

The Sunday Morning Difference: Why These Cinnamon Rolls Are Viral

The phrase "viral cinnamon buns NYC" is often associated with the long lines outside the East Village shop, but the true reason for the hype is the product itself. The Sunday Morning cinnamon roll is a masterclass in texture and flavor innovation, distinguishing itself from the dense, dry, or overly sweet versions found elsewhere.

10 Rotating Gourmet Flavors Daily

While a classic cinnamon roll is always available and highly sought after, the innovation lies in the nine other flavors that change daily, keeping the menu fresh and encouraging repeat visits. This rotating menu is a key driver of the bakery's viral status, as customers constantly chase the next unique creation.

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Some of the most celebrated and talked-about flavors include:

• Brooklyn Blackout: A rich, decadent chocolate-on-chocolate roll, inspired by the classic Brooklyn Blackout Cake. This is a must-try for any chocolate lover.
• Pistachio: A sophisticated flavor featuring a vibrant, nutty pistachio frosting, offering a refreshing contrast to the traditional sweet roll.
• Blueberry Lemon Curd: A bright and tangy option that balances the richness of the dough with a burst of fruity acidity, perfect for a sunny morning.
• Chocolate Almond Bakba: A nod to baklava and other international pastries, combining layers of chocolate and almond paste for a complex, sweet, and nutty profile.
• The Classic: The benchmark roll, featuring a perfect cinnamon swirl and a thick, velvety cream cheese frosting that is never overly sweet. This flavor often sells out first.

The commitment to serving these treats warm and gooey is non-negotiable. Each gourmet cinnamon roll is served at the ideal temperature, ensuring the frosting melts slightly into the soft, tender layers of the dough, creating a truly comforting experience.

More Than Just Cinnamon Rolls: Other Offerings

While the cinnamon rolls are the main event, the bakery has expanded its menu to include other high-quality baked goods, cementing its status as a top-tier East Village bakery. These items are often overlooked but are equally delicious and contribute to the bakery's overall topical authority in the pastry space.

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• Savory Croissants: Options like the Ham & Swiss or the unique Shroom Tart (mushroom truffle) provide a savory counterpoint to the sweet rolls.
• Sweet Croissants: Traditional butter and chocolate almond croissants are available, showcasing the founders' mastery of laminated dough.
• Coffee Program: A carefully curated selection of coffee beverages is offered to pair perfectly with the pastries, completing the ideal Sunday morning breakfast experience.

Planning Your Visit: Hours, Location, and How to Beat the Line

The primary challenge for anyone seeking the best cinnamon rolls in NYC is getting to Sunday Morning before the daily batch sells out. The bakery's popularity means that despite operating daily, the rolls often disappear by early afternoon.

Location and Operating Hours

The cozy shop is a neighborhood gem that requires a dedicated trip, but the reward is well worth the effort. The atmosphere is designed to be inviting, offering a brief, cozy retreat from the hustle of Manhattan.

• Address: 29 Avenue B, New York, NY 10009 (East Village)
• Daily Hours: Typically 8 a.m. to 6 p.m. (or until sold out). Note that the most popular flavors, including The Classic, can be gone as early as 2 p.m. or even sooner on weekends.
• Tip for Weekends: If you are planning a traditional Sunday morning visit, arriving at or before the 8 a.m. opening time is highly recommended, as lines form quickly and are a testament to the bakery's viral success.

Why You Must Arrive Early

The intense demand for these East Village cinnamon rolls is a feature, not a bug. The small-batch nature of the baking process ensures that every roll is fresh, soft, and warm, but it also limits supply. This scarcity is what drives the urgency and the "worth the hype" conversation on social media. Many patrons report lines forming down the block well before the doors open, especially on Fridays and weekends.

To secure your choice of the ten daily flavors—especially if you're chasing a specific one like Pistachio or Brooklyn Blackout—you should treat your visit like an early morning mission. The experience of biting into a freshly-baked, warm, and gooey roll from Sunday Morning is the ultimate reward for your dedication, truly delivering on the promise of the perfect, comforting start to any day in New York City.