7 Shocking Truths About Dog Is Human Reviews: The $500/Year Multivitamin Controversy

The "Dog is Human" brand has become one of the most talked-about names in the pet wellness space, promising to bridge the gap between human and canine nutrition with its flagship DM-01 Daily Multivitamin. As of December 10, 2025, the public discourse is sharply divided: a dedicated base of pet owners swears by the product's transformative effects, while a vocal group expresses deep frustration over its high cost and a notoriously difficult-to-cancel subscription model. This article dives into the freshest, most current reviews to uncover the truth behind the viral, vet-formulated chew, and whether its premium price tag is justified for your beloved companion.

Dog is Human markets itself on a core principle: that our dogs deserve the same quality of ingredients we demand for ourselves. Their products, primarily the DM-01 multivitamin, utilize human-grade ingredients and are vet-formulated, aiming to address common canine health issues like skin allergies, joint discomfort, and low energy. The conflicting customer experiences, however, demand a closer look at the actual benefits versus the significant financial commitment involved.

The Polarized Verdict: 7 Essential Facts from the Latest Dog is Human Reviews (2025)

The reviews for Dog is Human are rarely neutral. Customers either report a miracle cure or a costly headache. Understanding this polarization is key to making an informed decision about your dog’s health regimen.

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1. The 'Miracle Cure' Reports: Real Improvements in Skin, Coat, and Energy

A significant portion of Dog is Human reviews reports substantial, visible improvements in their pets' health. The most commonly cited benefits revolve around chronic issues that traditional treatments often fail to fully resolve.

• Reduced Itching and Paw Licking: Many owners of dogs with persistent skin sensitivities and allergies, such as French Bulldogs, report a noticeable reduction in excessive itching and paw licking after starting the DM-01 multivitamin.
• Improved Coat Shine and Health: The supplements are frequently credited with giving dogs a shinier, healthier, and softer coat, suggesting a positive impact on canine nutrition and skin barrier function.
• Boosted Energy and Mobility: Owners of older dogs, in particular, have noted that their pets exhibit increased energy levels and improved mobility, which they attribute to the comprehensive blend of vitamins and minerals.

These positive outcomes often lead customers to view the product as a worthwhile, albeit expensive, investment in their dog's long-term wellness.

2. The "Human-Grade" Claim: What Does It Really Mean?

The brand’s primary selling point is its use of human-grade ingredients. This is more than a marketing term; it implies that every component in the DM-01 multivitamin is manufactured, stored, and handled in facilities that meet the strict quality standards of human food production.

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The DM-01 Daily Multivitamin was formulated by a team of board-certified veterinary experts, aiming to provide a comprehensive blend that supports overall canine health, including the heart, joints, and immune system.

For many pet parents, this commitment to quality offers peace of mind, especially when comparing Dog is Human to other mass-market supplements that may contain artificial flavors, fillers, or lower-quality ingredients.

3. The Subscription Model Nightmare and Cancellation Issues

One of the most significant sources of negative feedback is not the product itself, but the brand's business practices, specifically the subscription model. Multiple Trustpilot and BBB complaints detail customers feeling "ripped off" by an unwanted or difficult-to-cancel recurring charge.

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While the company's FAQ states that you can modify or cancel your subscription via your account settings, many users on platforms like Reddit and the Better Business Bureau (BBB) report a frustrating, multi-step process. This has led to accusations of the brand being a "scam" by those who struggled to stop the automatic shipments.

Expert Tip: Always read the fine print on recurring billing and save all customer service communication if you decide to try the product.

4. The Cost Factor: Is It Really $500/Year?

The premium nature of the ingredients translates to a premium price. Various reviewers and analyses estimate the annual cost of the DM-01 Daily Multivitamin to be around $500.

This high price point forces pet owners to weigh the potential health benefits against the financial burden. For some, the reported improvements in conditions like severe allergies mean reduced vet bills or less reliance on expensive prescription medications, making the cost justifiable. For others who see no change, the expense feels excessive, leading to disappointment and negative reviews.

5. Comparing Dog is Human to Competitors (Zesty Paws, Native, Pet Honesty)

The rise of Dog is Human has also highlighted a growing, competitive market for premium canine supplements. When comparing the brand to established names like Zesty Paws, Native, and Pet Honesty, the key differences often come down to ingredient sourcing and philosophy.

• Zesty Paws: Often praised for its variety of targeted formulas (e.g., 8-in-1 Multivitamin) and generally lower price point.
• Dog is Human: Focuses on a minimalist approach with its flagship DM-01, emphasizing the human-grade quality and modern, muted branding.

Many pet owners switch between these brands, suggesting that a dog’s individual response to the formula is the ultimate deciding factor, regardless of the marketing claims.

6. Side Effects and Safety: A Note of Caution

While the majority of dogs tolerate the multivitamin well, some Reddit threads contain owner reports of adverse reactions after starting Dog is Human. These are typically mild, but any new supplement carries a risk.

General multivitamin side effects in dogs can include appetite loss, vomiting, and changes in thirst or urination. It is crucial to remember that even human-grade vitamins, especially fat-soluble vitamins like A, D, E, and K, can lead to toxicity if given in excessive amounts.

Owners who notice side effects should immediately stop the supplement and consult their veterinary dermatologist or primary vet. One user even reported their small dog went "almost fully bald" after starting the subscription, though this is an extreme and likely rare case.

7. The Product Line Expansion: Beyond the DM-01

While the DM-01 Daily Multivitamin remains the core product, Dog is Human has begun to expand its offerings, including the mention of MULTIFLEX™ (likely a joint-focused supplement).

This expansion suggests the brand is moving beyond a single-product model to build a full suite of specialized vet-formulated supplements. Future reviews will likely focus on the efficacy of these new products and whether the company has improved its customer service and subscription management processes to match its product quality claims.

Final Verdict: Should You Buy the Dog is Human Multivitamin?

The Dog is Human DM-01 Daily Multivitamin is a high-quality product that genuinely delivers positive results for a significant number of dogs, especially those struggling with chronic skin and coat issues. The emphasis on human-grade ingredients and veterinary formulation is a major differentiator in the pet health market.

However, the brand’s reputation is consistently undermined by its aggressive pricing and the widely reported frustration with its subscription model. The $500/year cost and the challenge of canceling the service are major deterrents that potential buyers must seriously consider.

Recommendation: If you have tried other, less expensive options like Zesty Paws or Pet Honesty without success, and your dog suffers from persistent skin or energy issues, the DM-01 may be a worthwhile trial. If you proceed, purchase a one-time order if possible, or be meticulously careful to understand and manage the recurring subscription settings to avoid the common customer service pitfalls reported in the latest 2025 reviews. Your dog might thrive on it, but your wallet and your patience will be tested.